Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.
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Twitter launches Site Visit Optimization goal and Aggregated Measurement for campaigns aimed at driving site traffic
Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.
Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
For the first time, full-screen ads arrive on Twitter in the form of Fleet ads
The social media platform is also looking into other full-screen ad formats.
Microsoft Advertising announces Unified Smart: A single management solution for multi-channel paid advertising and social media
The solution will not charge management or service fees or commissions. Businesses will only pay for their ad spend.
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
Halting campaigns shouldn’t be your only brand safety precaution
After the storming of the Capitol, some brands are going dark with their social media ads, but a rapid response workflow and diversifying channels can help them continue to drive business.
Social Shorts: Twitter adds frequency caps, Reddit’s audience grows, Facebook buys Kustomer
Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their […]
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
Social Shorts: Facebook attribution change on hold, Instagram gets more shoppable, turns 10
Scratch that: Facebook’s 28-day attribution window lives, for now In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, commenting “Facebook demonstrates that they do actually listen to advertisers.” He cited the company’s […]
Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
The free platform is now open to U.S. small businesses.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Social Shorts: Google’s ShopLoop, Instagram Shop overhaul, Snapchat brand pages
ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web that incorporates social feed engagement and video product demos common on YouTube. Shoploop features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant […]
Google Search drops tweet carousels after Twitter hack
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results.
WFH digital marketers and tech workers are more productive — and burned out
Opportunities and challenges abound in the new WFH economy.
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we […]
Microsoft launches a free Search and Social campaign management platform for SMBs
Digital Marketing Center powers both organic social media and ad campaigns across Microsoft, Google, Twitter, Facebook and Instagram.
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
You can’t advertise that: The big list of prohibited ads across social and search platforms
To get ads approved in a timely manner, brands need to know what content is allowed, what’s restricted and what’s prohibited. we put together this cheat sheet to help.
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface.
Election 2018: Social media trolls, Google touts search, video ads get ugly
Gone are the days when the internet was simply a tool to learn more about candidates and issues.
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.
Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits
According to a new referral traffic report from Shareaholic, 2017 was the first time since 2014 search owned a larger share of visits over social.
Twitter broadens its AMP support to include analytics
Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter versus organic page views.
Agency secrets for a great Twitter strategy
Want to get more out of Twitter but aren’t sure where to start? We’ve compiled the best tips and tricks, straight from our agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone […]
Google promises to improve accuracy of tweets shown in search results
After misinformation surfaced in the Google search results under the Twitter section for the Texas church shooter's name, Google has promised to make changes.
Rothy’s uses Twitter Ads to drive brand awareness
Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about […]
Twitter SEO: Tricks for reputation repair
If you're looking to fix your personal reputation online, optimizing your Twitter account is an invaluable step. Columnist Chris Silver Smith shares SEO tips to help you increase the ranking of your Twitter profile.
Twitter ramps up AMP
With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to check the quality of their AMPs.
Two tried and true methods to make social media impact SEO
While social signals may not be directly factored into Google's ranking algorithm, columnist Dan Bagby explains that social media can still be used to enhance SEO.
The Associated Press Partners With Google & Twitter To Track 2016 Election Trends
The AP Election Buzz tool tracks 2016 election-related search volume and tweets.
Matt Cutts, SEOs Around The World Share Their #SEOHorrorStories On Twitter
Hundreds of SEOs celebrate Halloween by tweeting their SEO nightmares, even pushing the #SEOHorrorStories hashtag into Twitter's trends.
Google Officially Expands Twitter Into Desktop Search Results
After experimenting with tweets on Google's desktop results, Google has made this feature live for all English searchers globally.
Is Google Experimenting With Bringing Twitter Into Desktop Search Results?
Twitter integration into Google's desktop results has been spotted in the wild. Until now, only mobile results had this.
Google Now Indexing 466% More Tweets, Still Favoring Higher Authority Users [Study]
Google is now indexing nearly 5x the Tweets as four months ago, yet more than 96% of Tweets still go unindexed.
3 Incredible Social PPC Hacks For Crazy Engagement & ROI
Awesome at paid search, but struggling with paid social? Check out columnist Larry Kim's tips for getting the most out of your social PPC initiatives.
The Google-Twitter Deal Goes Live, Giving Tweets Prominent Placement In Google’s Results
Tweets now appear for trending topics in a new carousel format. Twitter doesn't earn directly off display but will gain new traffic.
Google Confirms New Experiment With Twitter In Search Results
Google is expected to begin showing Twitter content in search this month, is this a screen shot of tweets in Google's mobile search results?