Microsoft Advertising adds support for multi-account Google imports
The feature should save advertisers some time when extending their campaigns from Google to Microsoft’s ad platform.
Microsoft Advertising now supports multi-account Google imports, the company announced Thursday. Advertisers can elect to import an entire Google Ads account or specific campaigns.
Why we care
Multi-account imports will make it easier for advertisers extending their campaigns from Google to Microsoft’s platform. This feature will also help advertisers, especially agency advertisers responsible for numerous campaigns, get more out of their time already spent adjusting keywords, ads, geotargeting and so on.
More on the announcement
- While entire Google Ads accounts and/or specific campaigns can be imported, specific ad groups cannot be selected.
- Advertisers can also view their import schedules and histories for multiple imports.
- Microsoft debuted account hierarchies, affording agencies and businesses managing multiple clients more flexibility, in 2019.