Microsoft Advertising adds support for multi-account Google imports

The feature should save advertisers some time when extending their campaigns from Google to Microsoft’s ad platform.

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Microsoft Advertising now supports multi-account Google imports, the company announced Thursday. Advertisers can elect to import an entire Google Ads account or specific campaigns.

Microsoft Ads Google Imports
The interface for multi-account imports. Source: Microsoft.

Why we care

Multi-account imports will make it easier for advertisers extending their campaigns from Google to Microsoft’s platform. This feature will also help advertisers, especially agency advertisers responsible for numerous campaigns, get more out of their time already spent adjusting keywords, ads, geotargeting and so on.

More on the announcement

  • While entire Google Ads accounts and/or specific campaigns can be imported, specific ad groups cannot be selected.
  • Advertisers can also view their import schedules and histories for multiple imports.
  • Microsoft debuted account hierarchies, affording agencies and businesses managing multiple clients more flexibility, in 2019.

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About the author

George Nguyen
Contributor
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

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