SEO

Rank Math AI unifies SEO tools, adds Gemini visibility tracking

Popular WordPress SEO plugin Rank Math today launched Rank Math AI, bringing its content, internal linking, and AI visibility tools into one offering for users. Rank Math also expanded its AI Visibility feature to track brand mentions in Google Gemini, in addition to ChatGPT.

Three tools under one name. Rank Math AI combines Content AI, AI Link Genius, and AI Visibility. Content AI, previously a standalone product, handles content ideation, creation, and optimization. AI Link Genius focuses on internal linking, including broken links and orphan pages.

  • AI Visibility tracks whether and how brands appear in responses from supported AI platforms. Rank Math positioned the combined offering around both traditional SEO and GEO.

Gemini tracking added. The biggest update to AI Visibility is the addition of support for Google Gemini alongside ChatGPT. Rank Math said it plans to add more platforms.

  • Users can monitor prompts daily, weekly, or monthly in more than 30 languages.
  • The tool tracks brand appearances in AI-generated responses separately from Rank Math’s traditional search ranking data.

Why we care. Traditional search rankings don’t show whether your brand appears in AI-generated answers or how those answers represent it. These answers are taking up more space in search and other discovery experiences. That creates a separate area of visibility that rankings alone don’t measure.

Availability. Rank Math AI and the expanded AI Visibility feature are available now. Rank Math launched in 2018. The company says millions of websites use its WordPress SEO plugin.

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About the author

Danny Goodwin

Editorial Director, Search Engine Land & SMX

Danny Goodwin is Editorial Director of Search Engine Land & Search Marketing Expo - SMX. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.