Canonicalization and SEO: A guide for 2027
Google doesn't always choose your preferred URL. Find out why, fix conflicting canonical signals, and keep your content visible in search.
Topic: Generative engine optimization
Breaking into SEO starts with creating your own opportunities
Your projects can build a portfolio, your publishing can build credibility, and your relationships can lead to jobs, clients, or partnerships.
How to build topic clusters for SEO and AI search
Learn how to build a topic cluster that gets ranked, gets cited, and drives pipeline, plus the mistakes that can ruin your program.
What is generative AI and how does it work?
Generative AI is a type of artificial intelligence that can create content like text, images, and music.
ChatGPT is using Google Search – We tested it
We created a fake SEO term, blocked Bing, and asked ChatGPT about it. The answer proves it’s using Google Search. Here’s the full breakdown.
What 9 million AI answers reveal about search visibility
What if positive sentiment doesn’t drive more citations? Or Reddit isn’t your biggest opportunity? The data offers surprising answers.
The trust crisis: SEO desperately needs accreditation
Anyone can call themselves an SEO or AI search “expert.” Here’s what a credential based on actual competency could look like.
Generative engine optimization (GEO): How to win AI mentions
A comprehensive guide to generative engine optimization, covering strategy, structure, metrics, and how AI discovery really works.
Rank Math AI unifies SEO tools, adds Gemini visibility tracking
The update combines Content AI, AI Link Genius, and AI Visibility, with Rank Math now tracking brand mentions across Gemini and ChatGPT.
How to become the answer in AI search: The ASC framework
What does AI say about your brand? Analysis, SEO, and content turn that answer into a practical visibility plan.
Measuring AEO: A 3-layer attribution framework
LLM referrals capture only part of AEO’s impact. Connect AI search visibility to the traffic, demand, and revenue signals beyond the click.
3 GEO pillars: LLM readability, brand context, agentic commerce
Your next search competitor may be an AI's shortlist. GEO addresses what it takes to get cited, recommended, or selected by AI systems.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Before you hire an SEO auditor, know what you’re paying for
A 50-page report can still be fluff. Separate automated findings from the expertise and recommendations that make an SEO audit valuable.
Search everywhere optimization guide (+ free checklist)
Learn how Search Everywhere Optimization expands SEO beyond Google to build visibility, trust, and conversions across platforms like YouTube, Reddit, TikTok, Amazon, and AI search.
SEO vs. GEO, AEO, LLMO: What marketers need to know
Confused by GEO, AIO, LLMO, and AEO? This guide breaks down what each acronym means, how they relate to SEO, and what really matters for AI search visibility.
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
AI search is here, but marketers still call it SEO
New research shows how marketers define AI search, where they’re putting budget, and what vendors need to prove to earn their trust.
What 9 months of AI Overview data and 51,000+ tracked events reveal
Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search.
LLM traffic converts differently — here’s what to do about it
Paid search captures demand at the query. AI shapes the decision before the visitor reaches your site. Here’s how to convert that traffic.
What happens when AI Overviews contradict paid search ads?
AI recommendations can steer users toward competitors, leaving advertisers to absorb the impact on CTR, CPC, and campaign performance.
GEO for people who have to hit revenue targets
Most GEO advice optimizes for visibility. If you're accountable for business results, that's the wrong place to start.
5 strategies for increasing AI visibility without messing up your SEO
Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval.
Hidden gem publishers outperform major media on audience affinity: Study
Media lists still prioritize traffic and domain authority, even as AI visibility depends on trusted, context-rich brand mentions.
How to justify GEO investment without perfect attribution
You don’t need perfect attribution to prove GEO’s value. Track the metrics that connect it to business growth and measure what matters.
6 SEO priorities to rethink for AI search
AI search is changing which SEO efforts have the biggest impact. Learn the three priorities to emphasize more and the three to emphasize less.
AI Agent Readiness Checker: Test your site with our free tool
Use our free AI Agent Readiness Checker to test your site's AI visibility. See crawler access, structured data, citations, and what prompts you appear for.
6 content audit workflows to build in Claude
Turn one-off prompts into reusable skills that uncover topical gaps, outdated content, AI visibility issues, and brand voice inconsistencies.
The paid brand mention problem in GEO
Paid placements and questionable outreach tactics are blurring the line between legitimate GEO and manipulative SEO.
Tailor Your Feed: The Google Discover fan-out that surfaces niche sites
Here's why it opens a third visibility path for small sites, beyond implicit affinity and the Follow button.
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
New Adobe tool shows where brands win and lose in AI search
Backed by 300 million AI prompts and Semrush data, the platform tracks mentions, share of voice, and content gaps across leading AI engines.
Retrieval vs. citation: How AI search changes content strategy
From product pages to third-party publications, learn how to create content that helps AI systems understand your brand and who it serves.
What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
The latest data on AI citations vs. AI mentions
Discover what drives AI citations and AI mentions across ChatGPT, Claude, and Perplexity, plus proven strategies to boost AI visibility.
How real people actually prompt AI — and what it means for GEO
Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.
How ‘it’s just SEO’ took over the GEO conversation
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
How to use schema markup to optimize for the agentic web
AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
The SEO-GEO gap: How AI search traffic differs from organic traffic
Data from 10 websites shows why original research, tools, and answer-first content outperform generic educational articles in GEO.