Google AI Mode for subscribers gains Gemini 4 Carbon
Google's latest AI mode, Gemini 4 Carbon, is now available in Google Search.
Topic: Gemini
Product feeds are becoming the new ad creative in Google AI Mode
When Google's AI writes the sales pitch, how can you influence it? Product data shapes how your products appear to shoppers.
Google also gives publishers more control over how AI uses their content
Google is also joining the IETF, the global internet standard-setting body, standard for these new AI controls.
Google AI Mode sends 57% of product links to Google Shopping: Study
Nearly half of AI Mode's product answers link exclusively to Google's own pages. Fashion and beauty categories have the highest rates.
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
How to build a Google Ads dashboard with Claude that ties spend to outcomes
Google Ads shows conversions, but what happens to those leads? Connect ad performance with CRM data to see what's actually working.
AI brand recommendations vary by platform and week: Study
A study of 2,720 AI-generated answers found that 79% of tests produced different brand recommendations across four weeks.
AI and local search: The new rules of visibility in 2027
Every location has to earn its place in an AI answer. Accurate data, local context, and trust signals help your brand make the shortlist.
Google Ask Maps: How to make your business easier to recommend
Help Google understand when your business meets a customer's needs by addressing information gaps across your GBP, reviews, and website.
Google launches Universal Cart across Search and Gemini for easier shopping
Google's Universal Cart brings shopping across Search and Gemini into one place, helping shoppers track products, discover savings and simplify checkout.
Your brand can win the mention and lose the citation
Semrush data shows strong AI visibility can mask a weak source position, pushing the problem beyond traditional SEO.
Google AI Mode ads: Everything you need to know
Google is deciding when and how to introduce your business into AI-powered conversations. Here's where your control begins — and ends.
Want lasting AI brand visibility? Stop looking for hacks
Build durable organic growth by aligning teams around authority, entity consistency, technical foundations, and real customer intent.
Google AI contribution pilot earns publishers one-tenth of 1% of ad revenues
We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.
How to use Google Veo to create video ads for PMax and Demand Gen
Turn existing creative assets into short-form video, with tips for image selection, formats, messaging, and performance measurement.
Rank Math AI unifies SEO tools, adds Gemini visibility tracking
The update combines Content AI, AI Link Genius, and AI Visibility, with Rank Math now tracking brand mentions across Gemini and ChatGPT.
Google opens native AI checkout to eligible Shopify merchants
Eligible Shopify merchants can now be automatically enrolled in native checkout across Google’s AI shopping experiences.
Google AI Overviews now appear in 39% of U.S. desktop searches
AI search is expanding as YouTube and Reddit gain citation visibility and ChatGPT loses prompt share to rivals, Comscore data shows.
Google expands agentic commerce tools ahead of the holiday shopping rush
Google’s agentic commerce updates give advertisers new ways to boost AI visibility, engage shoppers and turn discovery into sales.
How to build a meaningful AI search visibility dashboard
Struggling to get visibility into your AI search performance? Read our guide on how to build your own AI visibility dashboard and what metrics to include.
Two GEO experiments challenge conventional AI visibility advice
The data points to a different playbook for AI visibility, where the sources that mention you may matter more than the content you control.
Google to fix citation bug with Gemini 3.8 Flash in AI Mode
The latests Gemini model was unlikely to link or cite its sources. Google has confirmed the issue and will push a fix soon.
SEO budgets: Where to invest for maximum impact as search evolves
With so many changes in search, where should you invest? Find out with our detailed guide and get our free SEO budget reallocation calculator.
From content creation to content orchestration: How agentic AI changes the role of content strategists
Agentic AI is shifting content strategists from writing copy to orchestrating workflows. Here's what the new role demands and what stays human.
Gemini 3.8 Flash rolling out in Google Search
This too is first rolling out AI Mode for Google AI Pro & Ultra subscribers in English, like we saw with 3.7.
Evolving SEO for 2027: What still needs to change
Search visibility now extends from Google results to AI citations and community conversations. Here’s where to focus your SEO effort in 2027.
Calls and clicks keep falling as Google Maps becomes the destination
New findings show rankings remain stable while customer behavior changes, making profile quality and reviews critical for local visibility.
How to justify GEO investment without perfect attribution
You don’t need perfect attribution to prove GEO’s value. Track the metrics that connect it to business growth and measure what matters.
How to close the identity gap between your brand, search, AI, and buyers
Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility.
AI search and LLM optimization tactics that influence AI visibility
A practical guide to AI and LLM optimization: Improve crawlability, structure content for AI, earn brand mentions, and build authority for better visibility.
A 13-word edit can steer what deep-research AI agents recommend
Fake entities appeared in 38% to 51% of reports when agents retrieved a manipulated page, rising to 62% with multiple pages.
How AI helped build hreflang XML sitemaps at scale
Learn how iterative prompting, Python, and Google Colab helped turn a multilingual hreflang mapping project into a scalable workflow.
The citation core method to appearing in AI search results
Want your brand to appear in ChatGPT and Google AI Mode? Learn how to identify the sources AI trusts and earn mentions that influence AI-generated answers.
Sundar Pichai: Google Search, AI agents, and tools will become one
Google CEO says AI will reshape Search into a task-running system, even as Google insists it will keep linking users to the open web.
The funnel query pathway: A framework for measuring AI visibility
Traditional SEO metrics break in AI environments. Here’s a new model for tracking visibility across search, assistants, and agents.
LLM nudges: The hidden force behind AI-driven journeys
Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey.
How to optimize influencer content for search everywhere
Turn creator content into search inventory with keyword briefs, platform research, and SERP tracking across TikTok, Google, and AI.
Google expands Personal Intelligence to AI Mode, Gemini, Chrome
Google is bringing Personal Intelligence to U.S. users across AI Mode in Search, the Gemini app, and Gemini in Chrome.
Google says AI Mode stays ad-free for Personal Intelligence users
Google AI Mode will remain ad-free if you link apps, even as ad testing expands in its U.S. rollout of more personalized features.
Google Nano Banana 2 promises smarter, faster image generation
Google rolls out new AI image model with real-time web grounding, cleaner in-image text, and 4K outputs — built for ads and Search.