SearchCap: AdWords parallel tracking, Google Attribution & local search updates

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• 10 ways to generate links with online influencers
  Oct 20, 2017 by Kevin Rowe

  Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site.

• A brief history of Google’s most important local search updates
  Oct 20, 2017 by Brian Smith

  How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses.

• Google expanding Attribution beta to hundreds more advertisers
  Oct 20, 2017 by Greg Finn

  Google’s anticipated multi-channel attribution product is rolling out to more advertisers.

• Search in Pics: Danny Sullivan the Noogler, Google’s upside down room, a Google Sukkah & more
  Oct 20, 2017 by Barry Schwartz

  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Danny Sullivan wearing his Noogler hat: Source: Twitter A Google Sukkah at the NYC office: Source: […]

• Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
  Oct 19, 2017 by Damian Rollison

  Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP.

• Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery
  Oct 19, 2017 by Ginny Marvin

  Third-party tracking platforms will need to make changes to accommodate the new tracking method.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer
• Getting the most out of Google’s new sitelinks
• GDPR-ready? How US email marketers can avoid hefty new EU fines
• Closing the marketing skills gap: 3 talent acquisition strategies, Part 3
• More C-suite titles join the upper ranks as CEOs make growth & digital transformation their top priority
• Socialbakers unveils a ‘near real-time’ social ad benchmark
• Testing shows e-commerce navigation doesn’t work the way we think it does
• Cedato launches Video Supply Path Optimization in its new premium marketplace
• Facebook details Instant Article subscription program as test launch nears
• From big to small: 5 free image compression tools reviewed
• Why ABM has become a critical strategy for B2B marketers
• Survey: 37% of online retailers started holiday preparations earlier this year
• Better insights provide real inroads for breakthrough ROI
• How blockchain will impact search marketing
• Facebook will insert ads within Messenger’s Instant Games

Search News From Around The Web:

• Labels are now available on the Reports page, Bing Ads
• 5 Simple Ways to Improve Your AdWords Performance, Inside AdWords
• A Complete List of the Different Types of Featured Snippets, Search Engine Journal
• At Google Local Expert Reviews May Boost Local Search Results, Go Fish Digital
• Create a website with SEO in mind: Content optimization, Yoast
• Say Something Nice About An SEO/SEM, Search Engine Roundtable
• When will Google For Jobs understand the difference between an employer, recruitment agency & job board?, Venn