Display ad costs fall ahead of the holiday shopping rush
Lower display ad costs could give holiday marketers a cheaper way to reach value-conscious shoppers before competition intensifies.
Topic: Account-based marketing
Lead generation: The evolution from spray-and-pray to precision targeting
New to lead generation? This guide explains what lead generation is, common methods, types of leads, and how businesses turn interest into sales.
Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes
Maddie Lightening shares lessons from a currency reporting error and legacy account structure challenges, and using AI effectively.
Why Performance Max looks different for B2B in 2026
PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.
How upper-funnel LinkedIn ABM drives measurable impact
See how incrementality testing highlights the lift upper-funnel campaigns create in LinkedIn ABM, beyond standard lead gen ads.
5 LinkedIn Ads mistakes that could be hurting your campaigns
Are your LinkedIn Ads underperforming? You might be making these errors. Fix your targeting, ad formats, and measurement for better ROI.
Top 6 B2B paid media platforms: Where and how to advertise effectively
Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta, and more.
Use AI to supercharge your ABM campaigns
Get actionable tips and real-world examples you can immediately implement in your campaigns for a competitive edge.
Top 5 paid search B2B lead gen strategies for 2024
Generate more B2B leads from your PPC campaigns by leveraging hyper-personalization, ABM, video and interactive content and AI automation.
New for 2024! Compare 11 top marketing automation platforms
Learn the strengths of leading vendors like Adobe, Oracle, Salesforce and more.
Maximizing your B2B spend: Is account-based marketing worth it?
ABM promises precise B2B targeting, but is it right for you? Learn the pros, cons and key considerations for implementing ABM effectively.
Driving lead generation with paid media: What’s new and what’s next
What every modern-day lead generation marketer needs to know for paid media success on LinkedIn, Google and Microsoft.
2024 B2B trends: 6 key areas for marketing success
Rethink conventions and consider emerging best practices to drive meaningful results from your B2B marketing efforts.
Let data be the biggest driver behind your advertising strategy
Dun & Bradstreet's SVP of digital audiences discusses why B2B and B2C buying behaviors have changed and why accurate data is the key to staying ahead.
5 mobile B2B advertising mistakes and how to correct them
B2B advertising on mobile is distinct from its desktop counterpart. Address these persistent mistakes you might be making with B2B mobile ads.
Microsoft Ads in 2023: Key areas to leverage, test and optimize
As Microsoft aims to compete more aggressively in the ad space, here are compelling opportunities you can seize to stay ahead of the PPC game.
The static homepage is dead
Why every web page needs a purpose.
You’re interested in ABM but what will it cost?
How to think about, price out and allocate wisely when budgeting for ABM campaigns designed to turn data into dollars.
Lessons in Buying Group Marketing – Learning to dance with your sales team
‘Lift’ the lifecycle of your prospects and customers by choreographing with sales for value creation, opportunities and closed deals.
Revamp your ABM strategy and fix the broken sales-marketing lead funnel
Market, engage and sell to buying groups who want to hear from you.
Webinar: The next big thing in ABM
Market, engage and sell to buying groups who want to hear from you.
How to fix the broken sales-marketing lead funnel
Sales and marketing can come together by fixing the broken lead funnel.
6 key elements of a successful ABM strategy
In this webinar, learn how modern B2B marketing is more insightful, global and illuminating than ever.
4 ways to upgrade your content syndication strategy
Content syndication in today’s new era of B2B precision demand marketing
New ABM research says nothing is wrong with your strategy but your execution is failing
Learn practical tips for executing lead outreach like a champ.
How to drive B2B revenue and relationships in a buyer-first world
Five principles for implementing a precision demand marketing approach.
ABM tech is on fire, but don’t get burned
Bring together your demand strategies into a coordinated motion with a buyer-driven, omnichannel Precision Demand Marketing approach.
5 B2B marketing trends to address in 2021
B2B marketers must embrace the acceleration of digital, AI and automation, and customer-centricity. See how to stay competitive.
Replay: 8 takeaways for B2B advertisers in the time of COVID-19
B2B marketers are facing particular challenges during this time with disruption to analytics, audiences and ABM programs and supply chains.
How to use Shopping campaigns to increase enterprise leads for B2B
Metric Theory's SEM campaign for Recycle Away delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year's Search Engine Land Awards.
SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Amazon Sponsored Products ads now support dynamic bidding, bid adjustmentsJan 15, 2019 by Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. DuckDuckGo […]
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to avoid a site migration disaster Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers […]
SearchCap: Google Posts traffic changes, Google China & ABM metrics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google’s Chinese search project ‘Dragonfly’ ends (for now)Dec 17, 2018 by Greg Sterling A combination of internal and external pressure has apparently prevented the project from going forward. Google Posts […]
SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Last chance: Save $450 on a seat at SMX WestNov 12, 2018 by Search Engine Land Results-obsessed marketers are attending SMX® West for actionable SEO and SEM tactics and strategies. Join […]
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing […]
SearchCap: Bing Ads conversion reporting, Google local pack booking & Apple search ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Apple search ads expected to generate $2 billion in revenue by 2020Oct 22, 2018 by Amy Gesenhues The ad units are on track to bring in $500 million by the end […]
SearchCap: Google Ads recording calls, Sitelinks snippets & Google Easter Eggs
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Updated: The big list of Google Easter eggsOct 9, 2018 by Chris Sherman We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th […]
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts than from non-target accounts. If that isn’t a ringing endorsement for the efficacy of ABM, then I don’t know what is. In theory, ABM is straightforward: Focus the bulk of your energy […]
SearchCap: Google’s exact match close variants, EU copyright, Google goofs on hurricane Florence & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Play ‘Brand Offense’ to win at search Sep 12, 2018 by Digital Marketing Depot Your brand is constantly under attack by competitors that bid on your branded keywords, interrupting the customer […]
SearchCap: Apple loses top management, new SEMPO Board, Apple Maps & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEMPO announces new board of directors for 2018-2020 Jul 19, 2018 by Barry Schwartz Here are the 15 new members of the board of directors for the search marketing organization. How […]