SearchCap: AdWords Phone Verification, EU Google Antitrust & Google Paid Search Up

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google’s Steady Gains In Paid Search Location Tracking A Win-Win

  Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.

• Run For Your Life, Chicken Little — The Google Mopocalypse Is Coming!

  Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps.

• Report: EU Preparing To File Formal Antitrust Charges Against Google

  Company could face billions in potential fines, up to 10 percent of revenue.

• AdWords To Require Verification For Call And Location Extension Phone Numbers

  Ads without verified phone numbers will be disapproved.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

• California Coastal Commission Launches #CheckTheCoast Preservation Campaign
• Report: Mobile Video Ads 5X More Engaging Than Standard Banners
• Facebook Accounted For 75% Of Social Ad Spending Globally In 2014
• Edmunds.com Turns To Mobile To Make Car Buying A Consistent, Easy Experience
• Marketo Announces Integration With Google Analytics, AdWords
• Don’t Tell Me Why To Focus On The Customer, Tell Me How: MarTech Blueprints
• 3 Key Mobile Takeaways From SXSW Interactive
• New Study Backs Up IAB’s 70 Percent Viewability Threshold Recommendation
• Another Twitter Ad Test: A Carousel For App Install Ads

Search News From Around The Web:

Industry

• Barry Schwartz AMA via Online Geniuses, Jon Tavarez
• Beyond the FTC Memorandum: Comparing Google’s Internal Discussions with Its Public Claims, benedelman.org
• Google Bans China’s Website Certificate Authority After Security Breach, TechCrunch
• Stock split could cost Google over $500 million, Yahoo Finance
• What History Tells Us About the Bing/Yahoo Agreement, PPC Hero

Link Building

• Smart Alternatives to Dangerous Link Building Strategies, yoast.com
• Smart Alternatives to Dangerous Link Building Strategies, Yoast
• The Ultimate Guide to Using LinkRisk, State of Digital

Searching

• Google Showing Related Searches In Autocomplete, evolving SEO

SEO

• 8 Places to Find Great SEO-Friendly Content Ideas, SEMrush Blog
• Content Crisis: Why Losing Your Audience’s Trust Dooms Your SEO, The SEM Post
• Create a Strategic Dashboard in Excel Using SEMrush Data, SEMrush
• Google Advice On Blocking Spiders Temporarily Versus Permanently, Search Engine Roundtable
• Tribal Content for your SEO, Cornwall SEO

SEM / Paid Search

• Get AdWords To Show The Ads You Want Desired Keywords, semrush.com
• Simple Budgeting Techniques Using Excel, PPC Hero

Search Marketing

• How to find low-competition keywords, semrush.com

About The Author

Barry Schwartz

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here.