7 ways to use AI for the SEO work that matters
Find higher-value SEO tasks where AI can give you an edge, from experiments and gap analysis to tools and digital PR.
Topic: Yahoo Finance
Yahoo CEO: Google AI Mode is the biggest threat to web traffic
Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search.
Yahoo adds personalized homepage to its Scout AI search engine
Yahoo introduced MyScout, a personalized homepage for its Scout AI answer engine. It turns Yahoo’s AI search into a daily dashboard.
How to optimize news content for today’s social-first Google SERP
Google now blends social posts, short-form video, and AI into news results. Adapt your strategy for visibility across SERP features and Discover.
Yahoo debuts Scout, an AI search and companion experience
Yahoo Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience.
Decoding LLMs: How to be visible in generative AI search results
Understand how AI Overviews, ChatGPT, Perplexity and more select their sources and ways to position your brand as a trusted reference.
LinkedIn expands video ads, AI tools to help B2B marketers
LinkedIn is giving marketers a way to promote in-stream video ads alongside content from publishers and announces new Accelerate features.
This day in search marketing history: January 11
Google's mobile intrusive interstitials penalty, plus: AdWords eases negative keyword management, Search Plus pushing Google+ and more.
The modern search landscape: How and where to reach your target audience
Today's web users go beyond traditional search engines to search. Learn about the platforms that should be on every search marketer’s radar.
Social media advertising is getting harder; Monday’s daily brief
Plus, the latest jobs in search marketing
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing.
SearchCap: Google Search Console dashboard, SEO mistakes & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console snapshot arrives in search resultsOct 4, 2018 by Barry Schwartz Google may be testing a way to get more site owners to look at their Google Search Console […]
Yahoo 2016 Year in Review: ‘2016 Election’ top search term & ‘Election Day’ No. 1 news story
Yahoo says "Donald Trump" ranked as its second most popular search of the year, while "Hillary Clinton" barely made the top 10.
Can Yahoo Gemini Succeed In Search? SEM Execs Weigh In
Yahoo's foray back into search advertising faces a mountain of challenges, from volume to functionality. Industry executives share their thoughts on Gemini’s trials, promise and future.
SearchCap: AdWords Phone Verification, EU Google Antitrust & Google Paid Search Up
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Steady Gains In Paid Search Location Tracking A Win-Win Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy […]
SearchCap: The Day In Search, September 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, […]
SearchCap: The Day In Search, September 16, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Releases New API, Version 9 Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to […]
Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role
Marissa Mayer is leaving Google today, and will take over as Yahoo’s President and CEO as of tomorrow. The 37-year-old Mayer was Google’s 20th employee and has been responsible for a number of Google products over the years. Most recently, she oversaw development of Google’s local products and services. Yahoo has struggled to find a leader […]
SearchCap: The Day In Search, June 22, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Solve The Alan Turing Google Logo Puzzle Alan Turing’s 100th birthday is today and to honor his life, Google has one of the geekiest and mathematical logos, aka Doodles, […]
Yahoo Launches Mobile-App Search (For PCs) In The UK
Over the weekend there was coverage of a seemingly new feature on Yahoo search: mobile-app search. However that actually launched in the US in the middle of last year. The recent coverage was triggered by the launch of the app-search capability in the UK, which is new. The UI has been improved somewhat since I […]
SearchCap: The Day In Search, November 1, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Can Now Execute AJAX & JavaScript For Indexing This morning we reported that the comments on Facebook are being indexed by Google. Google’s Matt Cutts just confirmed on Twitter that […]
SearchCap: The Day In Search, September 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Hits 100 Million ‘Active’ Users Started just 5 years ago, Twitter announced today at the “State of the Union” that they have officially reached their 100 millionth ‘active’ user. Of […]
Google’s Travel Opponents Hoping Bigger Antitrust Case Will Soon Follow
One area that the Justice Department’s Google-ITA settlement didn’t cover was so-called “search neutrality.” In a nutshell, this is the misguided notion that Google shouldn’t be permitted to send traffic to its own properties. In the extreme it argues that the government should regulate Google’s algorithm as well. While the term “search neutrality” carries a […]
The Yahoo Search Direct Alphabet: Where Every Letter Starts With Yahoo
And you thought Google favored its own properties? Check this out: In Yahoo’s new Search Direct feature, 21 of the 26 one-letter alphabet queries show a Yahoo property as the first “answer.” If you type the letter “A,” for example, Yahoo Answers is the featured result; type “B,” and Yahoo Bookmarks is the first answer, […]
SearchCap: The Day In Search, March 17, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: YouTube Down, But Still Dominates Online Video; Netflix Owns Movie Watching Video watching was down on YouTube during February, but it still holds a seemingly unsurmountable lead in viewers, video views, […]
SearchCap: The Day In Search, February 7, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Instant Replay: Where To Find The Super Bowl Ads Are you one of those people who get upset when the Super Bowl gets interrupted by football or corny half-time events? You […]
Study: Google “Favors” Itself Only 19% Of The Time
For the past year or so, there’s been a rising meme that Google is altering its search results in ways to favor itself over competitors. Now a new study is out showing the opposite. Google is far more likely not to show its own products in the first spot of its search results. The survey […]
Yahoo Rolling Out New “Accordion” Search & Other Features
Yahoo is launching a number of search enhancements this evening that start to deliver on the UI innovation that the company has been promising since the Microsoft search deal was announced. It’s part of Yahoo’s bid to remain relevant in search by spicing up the user experience and trying to bring more utility to page […]
SearchCap: The Day In Search, August 5, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Let’s Celebrate Google’s Biggest Failures! “We celebrate our failures,” Google CEO Eric Schmidt said yesterday when speaking at the Techonomy confernce, in response to the surprise closure of his company’s Google […]
Search Engine Land’s Guide To Yahoo
Yahoo was the original search giant, when it first launched back in the 1990s. Google has long since eclipsed it in popularity as a search engine, but Yahoo still has a significant share of search activity. 2011 will be a key year for Yahoo. By that time, if not sooner, Yahoo plans to give up […]
Yahoo, Samsung Announce Expanded Mobile Partnership
Yahoo announced this morning that its services will be pre-loaded on millions of Samsung phones worldwide. The new deal expands a relationship between the companies that began in 2007. Samsung is the second largest handset maker in the world, by unit sales, according to hardware tracking firm Gartner. Samsung is the third largest handset maker […]
Yahoo Announces Q1 2010 Earnings: Income Up 87%
Yahoo announced (PDF) their first quarter 2010 earnings and showed a revenue increase of 1% and income increase of 87% from the first quarter of 2009 compared to the first quarter of 2010. Revenues were $1,597 million and income from operations was $188 million for the first quarter of 2010. Part of the revenues came […]
Yahoo Hires Ex-MSFT Blake Irving For ‘Product Vision’
One could argue that Yahoo CEO Carol Bartz cut lots of fat at Yahoo and stabilized the organization after a period of takeover turbulence and uncertainty. To some degree she brought a kind of “vision” to the company (cut costs, focus on core strengths and content). However there’s also a sense that Yahoo is not […]
SearchCap: The Day In Search, March 22, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Stops Censoring In China, Hopes Using New Domain Meets Legal Requirements Beginning today, Google is no longer censoring results on its Chinese search engine, the company has announced. But rather […]
Live Blogging Yahoo Investor Day 2009
It’s Yahoo Investor Day, where Yahoo is briefing institutional investors and financial analysts on the company. I’m here for the morning portion, and I’ll be live blogging out of it. You can also watch the live web cast here. Bartz Welcomes Carol Bartz, CEO, on stage. Saying thing they have great opportunity. Lots to fix. […]
SearchCap: The Day In Search, October 15, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Q3: $5.94 billion, 7 Percent YoY Revenue Growth, 14 Percent Paid Click Growth Expectations were high for Google’s Q3 given some of the positive reports coming out about clicks and […]
Yahoo’s New Search Clothes — But Will It Help? (Probably Not)
Less than a month after seeming to pull out of the search game by announcing a search outsourcing deal with Microsoft, Yahoo seems to be doing a push to prove it still has search chops. The latest are new user interface changes to search results that are now being tested. Proof that Yahoo can win […]
A Search Eulogy For Yahoo
And then there were two. Make no mistake, Yahoo’s out of the search game. I know the spin. Better user interface, new ways to innovate, a winning play. Let’s not kid ourselves. They’re done. Not today, not necessarily in a year, but down the line at some point. Done. And it’s sad, because they were […]
SearchCap: The Day In Search, June 1, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Updates AdWords Editor (Version 7.5.1) The Inside AdWords Blog announced the release of a new version of AdWords Editor, the desktop editing tool for managing your AdWords campaigns. The new […]
Yahoo – But Not Yahoo Search – Headed To TV
Yahoo is making a move onto television screens with the Yahoo Widget Engine (YWE), but its first iteration won’t include a Yahoo search box. The Yahoo widgets are Internet-based applications that can be used on Internet-connected TVs and controlled with the TV’s remote control. Samsung has just introduced a TV that integrates the Yahoo Widget […]