Mastering voice search SEO: Simple strategies that work
Voice search is changing how people find you. Discover strategies to optimize for natural language, featured snippets, and AI-driven search results.
Topic: Xbox One
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
This day in search marketing history: March 5
Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to Quality Score algorithm and more.
US Justice Department sues Google again, aims to dismantle its ad division
Google is accused of violating antitrust laws in acquiring or maintaining dominance.
Microsoft Advertising’s product, similar audiences now available to more advertisers
The retargeting and prospecting audience solutions are now in open beta.
Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal
The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory.
Bing Ads offers agencies chance at prizes for accreditation, new accounts, more
The sweepstakes offers incentive for agencies to increase their participation with Bing Ads.
Cortana loses its chief after only 8 months
Microsoft is an AI leader but Cortana lags its rivals in distribution.
Marketers can now use LinkedIn category data for targeting through Bing search
Advertisers can leverage the data across text ads, shopping and most Bing search products available in the U.S.
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn data
How it works and what makes MSAN different from other ad networks
Bing Entity Search API is now available
The API enables you to pull Bing Knowledge Graph information about people, places, things, and local businesses directly into your sites and apps.
Bing for business helps organizations search smarter
Bing for business has launched a preview of new search features designed for internal organization search. Here is a quick overview.
No more ‘OK Google’: Cortana can now be the default assistant on Android
It's Cortana you'll get when you long-press on the home button.
Report: Google planning to bring its Assistant to the iPhone
Google also expected to announce integration of the Assistant into GE appliances.
Microsoft debuts brilliant Cortana SDK strategy
The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo.
Microsoft execs share plans for making Bing ‘pervasive,’ say search is about to become very different
At an event in Redmond, Microsoft shared its vision of the future in which Bing is at the heart of day-to-day experiences without users even realizing it.
SearchCap: Google extended text ads, Bing Ads structured snippets & Doodle 4 Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google bumps Expanded Text Ad deadline to January 31, 2017Sep 13, 2016 by Ginny Marvin Issues a set of dos and dont’s for testing expanding text ads. Bing Ads launches Structured […]
SearchCap: Google on Crooked Hillary, AdWords with Salesforce & Google mobile tests
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it’s not deliberately filtering “Crooked Hillary” suggested search to favor ClintonJun 4, 2016 by Danny Sullivan Google offers an autocomplete suggestion of “Lying Ted” for “lying” but fails to […]
Meet Google assistant: A new search platform, rather than a gadget or an app
Think of it as Google 2.0. Google assistant is Google's search smarts put into anything, no keyboard needed & conversations welcomed.
Be There. Introducing The Bing Network.
At Bing, we’re building a platform that gives people “knowledge for doing” in a more natural, predictive and personal way. It’s the intelligence that spans not just across Microsoft products but across platforms and across partners. Bing Network connects you to the moments that matter by being in the products people use every […]
Microsoft Introduces Advertisers To The Bing Network
What search partnership? The Yahoo Bing Network is no more as both companies forge onward under separate cover.
SearchCap: Bing Ads Editor Upgraded, Holiday PPC Success Tips & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Updating Segmentation Reporting: Call For Early TestersOct 5, 2015 by Ginny Marvin Access segmentation reporting from the campaigns tables rather than having to dig into the Reports section of […]
Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search
The EU has raised four concerns about how Google has dominated shopping search. A close look at each charge and possible fixes that might emerge.
SearchCap: Remove The Sitelinks Search Box, Renaming Google AdWords Columns & Google Analytics Treemaps
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Using The New Treemaps Report In Google Analytics To Find AdWords Nirvana Google Analytics’ new Treemaps report allows for lightning-fast analysis. Contributor Matt Lawson goes through some analyses to use in […]
Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi, Corporate VP, Advertiser and Publisher Solutions […]
Bing Now Accepting Entries For Its 2014 Homepage Photo Contest
Bing announced on its Facebook page that it is currently accepting entries for its 2014 homepage photo contest. Coinciding with its 5th birthday, Bing is asking for photo submissions to be uploaded via a link it has posted on Facebook: It’s been 5 years since we launched Bing. To celebrate, we’re looking for amazing images […]
Bing Celebrates Its 5th Birthday With A Walk Down Memory Lane & Extra Search Reward Credits
To celebrate its 5th birthday today, Bing has posted a retrospective of the last five years and is offering Bing Reward credit perks for any users who search on the site between now and June 9. Going all the way back to 2009, Microsoft’s search engine outlined its initial goals of leveraging semantic search. Bing […]
At Five Years Old, Bing Has Come Far Yet Has More To Grow
Microsoft’s Bing search engine has turned five this week. There are good reasons for some birthday celebrations at Microsoft. The company has created a solid competitor to Google, grown its market share and created a search platform for other Microsoft products. But when it comes to mindshare, Bing is still far behind rivaling Google as […]
SearchCap: The Day In Search, March 5, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: BrightEdge Uses SEO Patents As “Sword,” Sues Searchmetrics Oh no they didn’t: BrightEdge has sued rival Searchmetrics using multiple SEO patents, which were granted last year. The concern being expressed by […]
Xbox One Gets Bing Web Search
Microsoft announced on the Bing Search Blog that the Xbox One now supports full web search with the latest system wide update to the Xbox One. Microsoft said with this update they are “expanding search to include web results.” Now when you search with “Xbox Bing,” you will receive results from the Bing marketplace as […]
For Robocop, Bing Imagines The Future Of Search In 2028
What will search look like in 2028? That’s a question that the folks at Bing were tasked with answering for the new movie, Robocop. (Well, “new” as in a remake of the 1987 original that just hit theaters this week.) In a blog post this week, the Bing search folks shared a few screenshots showing […]
Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites
As part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount […]
Don’t Dismiss Broad Match: It’s Come A Long Way
A red car is a red car. Unless it’s a maroon sedan. Or a crimson convertible. Or a burgundy truck. Or, for that matter, a red car. Search marketers know that bidding for exact search terms — a [red car], for instance — yields a high degree of precision, reaching searchers who are very specific […]
SEO Changed Forever In 2013. How To Adjust And Thrive In 2014
If there’s ever been any question that SEO marketers need to put user needs first, 2013 was the year the search engines made it clear. Nearly every innovation in search — algorithm updates like Google Hummingbird, SERP enhancements, social integrations — was aimed at creating a better experience for the searcher. These innovations require SEO […]
SearchCap: The Day In Search, November 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Twitter Improves Search On Mobile Apps By Adding Toggles & Photo Filters Twitter announced they have improved the search capabilities on the iOS and Android mobile apps. Twitter added: A toggle […]
Bing Previews Its Role In Providing Natural Language Voice Search On Xbox One
When Microsoft’s next-generation gaming console, the Xbox One, comes out on Friday, it will arrive with Bing built-in to power a range of searches from games to music to television programs — and searches you can do just by speaking to the Xbox. Today, Bing shared a preview of how this will work. On the […]
Report: Search Trends Hint At A Holiday Season Filled With Tech Gadget Gifts
Analyzing search data for the four weeks leading up to November 9, Experian Marketing Services claims online product searches have been dominated by fitness gadgets, mobile devices and game consoles, giving evidence to a holiday season overrun with tech gifts. Based on search and click trends for the weeks of October 12 through November 9, […]
Bing Ads Executives Share Plans To Make Bing A Better Ad Platform
Earlier this year, there were questions about where Bing would stand after CEO Steve Ballmer unveiled Microsoft’s reorganization plan in July. It turns out the move has been a good one for the search engine. Microsoft chose to give Bing an enterprise-wide embrace. The company is now integrating search into nearly every Microsoft device including […]