SearchCap: Google Crawling, CTR Study & Focus On The User

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google
  If the SERPs are a zero-sum game, where drawing a click in one place takes it away from another, how are ads influencing organic click-through?
• Focus On User Group Uses Google Algorithm To Attack Map Pack
  Yesterday a new anti-Google consortium called “Focus on the User” launched a website that cleverly uses Google’s own words and algorithm to make an argument against Google+ Local (map pack) search results. It also operates as a concrete proposal that might partly substitute for the now defunct “rival links” compromise in the Google-EU antitrust matter. […]
• A New Click Through Rate Study For Google Organic Results
  Advanced Web Ranking has released a study showing fresh data on the click-through-rate from Google’s organic search results. The data was taken from Google Webmaster Tools Search Queries reports from large accounts back in July 2014. On average, 71.33% of searches resulted in a page one Google organic click. Page two and three get only […]
• Google On How They Know When To Slow Or Stop Crawling Your Web Site
  Today at SMX East, Google’s Webmaster Trends Analyst, Gary Illyes shared with the audience two technical ways Google determines when GoogleBot, its crawler, should slow down or stop crawling your website. One of the more important factors with SEO is to ensure the search engine crawlers can access your web pages. If they cannot access your […]
• How User Intent Will Forever Inform Successful Keyword Strategies
  Forget trying to keep up with the thousands of algorithm changes that happen every year. Focus on what really matters and you’re golden.
• SMX East 2014 Day One Live Blog Coverage
  Day one of Search Marketing Expo East is now complete and below is some of the live blog coverage we found throughout the day. #SMX Liveblog: Marketing in the Age of the Internet of Things, BruceClay.com #SMX Liveblog: The Importance of Imagery, BruceClay.com #SMX East Liveblog: Making Moments Matter, BruceClay.com #SMX Evening Forum with Danny […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Plans To Adjust Real-Name Policy Enforcement To Address Concerns Of LGBT Community
• Pampers Teams With Video App Magisto To Help Parents Share Their Children’s Precious Moments
• A New Click Through Rate Study For Google Organic Results
• DiGiorno Pizza Returns From Its Self-Imposed Social Media Penalty Box
• How Do You Lead A Global Brand? Start With 20 Years Experience & Add Market Intelligence
• Google+ Adds Ability To Restrict Viewership Of Posts By Age And Location
• Why Timely Data Trumps Big Data In Email & Mobile Marketing
• Advertising Engagement: Past, Present And Future
• German Regulator Orders Google To Make Privacy Changes
• Report: Twitter Will Woo App Developers With “Twitter Fabric” Platform

Search News From Around The Web:

Industry

• Is Matt Cutts Ready To Come Back To Google?, Search Engine Roundtable
• Googler Orders Drinks From Online Retailer & Gets Request For Ranking Help, Search Engine Roundtable

Link Building

• 25 Link Building Tactics That Do Not Work, Forbes
• Broken Link Building with Majestic, Majestic SEO Blog
• Link Detox for pages and sub-folders, linkresearchtools.com

Searching

• Search Challenge (10/1/14): YOU make up the challenge!, SearchReSearch

SEO

• 5 Advanced Concepts For Better SEO Strategies, ISOOSI Blog
• Common SEO Issues With Ecommerce Websites, koozai.com
• Google’s John Mueller Seeking Webmaster Topics For Video Hangouts, Search Engine Roundtable
• On-Page vs Off-Page SEO: What’s the Difference?, Renegade Search

Search Marketing

• Google Carousel Eye-Tracking Study: The Big Winner is AdWords, Mike Blumenthal
• How Keyword Ranking Reporting Is Leading You Astray, Search Engine People Blog