The autonomous marketing revolution: Navigating the new frontier of brand engagement
Martech is transforming from human-driven tools to engines that autonomously feed on data to deliver results. Here's what that means for your business.
Topic: Big data
A CDP is a powerful tool — Here’s how to make it work for you
CDPs govern data collection, data unification, data activation and data insights. The right CDP sets you up for generative AI success.
Digital advertisers still looking for recipe to thrive in cookieless world
It’s likely alternative data will be one of many ingredients used for cookie replacement.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
Big data gives way to more flexibility
More data is only half the battle as marketers recognize the importance of usability at scale.
The top 4 data issues campaign managers face and how to solve them
Enable your marketing teams to be agile enough to react to real-time insights.
Keyword insights for Google Smart Shopping is back
A new method for an automated and structural collection of crawl data.
5 mega-trends transforming the future of digital marketing
These five areas have changed the world for both B2B and B2C marketers.
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
What location data can tell us about the COVID-19 pandemic
Tools used for ad analytics can provide enormous social insights and even speed recovery, but they require clear safeguards.
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs better.
A new customer experience, how AI is changing marketing
Armed with data and insights, Watson Marketing empowers marketers to know their customers better than ever and help drive loyalty.
How to choose a location data provider
More than 20 questions to ask location-intelligence companies.
How to reach consumers while protecting their privacy
The debate surrounding probabilistic versus deterministic cross-device tracking is nothing new. But with the rapidly evolving online landscape and technological capabilities, and with customers increasingly engaging across multiple devices, brands and agencies should be having a different conversation: They need to look beyond which targeting method to use and determine how they can best identify […]
Antitrust, data and consumer privacy will take center stage at new FTC hearings
Will they lead to a new Google investigation, more Facebook scrutiny?
SearchCap: Google Lens, WordStream acquired & IAB report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: IAB: Search, the largest category of digital ad spending, generated $40.6B in 2017May 10, 2018 by Greg Sterling Mobile was responsible for 54 percent of paid-search ad revenue last year. Ask […]
SearchCap: Santa trackers, Google AJAX crawling & our community corner
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Santa Tracker is live, counting down the days until Christmas with holiday games & resourcesDec 4, 2017 by Amy Gesenhues This year’s Google Santa Tracker comes with coding games, an […]
Marketing in a distracted, digital world
In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]
Are you still bidding like it’s 2007?
Why conventional bidding methods leave money on the table.
Foursquare CEO Crowley: “We Do Location Better Than Anybody Else”
Foursquare has come a long way from its early days as a social “check-in” app. Along the way, the company repositioned its app as a Yelp competitor; now the company is substantially focused on “place insights” and “location intelligence” for enterprises. Earlier this year, Foursquare introduced its advertising platform, “Pinpoint.” Foursquare works directly with advertisers […]
SearchCap: Google Powering Yahoo, DuckDuckGo Auto Suggest & Google Search Console Combine
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo Search Testing Google Powered Search Results Yahoo confirms they are testing supplementing other search ranking providers, including Google, to power Yahoo Search. 24/7 Bidding: Going Mobile With 100% More Shopping! […]
SearchCap: Google Search Serving Drink Recipes, Bing’s Taking User Suggestions & An AdWords App For Android
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Now Serving Up Cocktail Recipes With Drink Ingredients & Directions Want to know how to make a Mint Julep? Just ask Google. Bing Listens: New Site Serves As A […]
Twitter Search Now Indexes Every Public Tweet
Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday […]
Microsoft Execs Lay Out Strategy For Growing Bing’s Market Share: “We’re Putting Search Where People Are”
At a Bing Ads Next event in Redmond, Washington yesterday, Microsoft executives outlined the roadmap ahead for Bing and Bing Ads, which powers paid search advertising on both Bing and Yahoo. In discussing the evolution of Bing and the way Micosoft is thinking about search, Rik van der Kooi, Corporate VP, Advertiser and Publisher Solutions […]
SearchCap: Google Crawling, CTR Study & Focus On The User
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away from […]
Yelp Trends Tool Reveals Ten Years Of Local Reviews Data
Yelp is ten years old this year. Since 2004 the company says that it has collected 57 million reviews from users in nearly 100 cities in more than 20 countries. Yelp is now making that data accessible through a new Yelp Trends tool. Similar to Google Trends but more narrowly focused, the Yelp tool allows […]
Mark Zuckerberg Says Facebook Search Is A Multiyear Voyage
During Facebook’s call with investors yesterday detailing another quarter of runaway financial success, CEO Mark Zuckerberg spent a good amount of time discussing one of the less social aspects of the social network: search. Facebook, he said, is committed to spending the company’s money and resources in a long-term effort to make searching within the […]
SearchCap: comScore Search Rankings, Google Rubik’s Cube & Doodle Equality
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Results Snippet Overlay Descriptions May Use DMOZ Description About a year ago, Google introduced a new feature in the search results that give you quick overlays on the search […]
Google “Mapping” Real World With Incredible Precision For Self-Driving Cars
A fascinating article in the Atlantic appeared this weekend. It’s mostly about Google’s self-driving cars and how they operate technically. But it’s also about something much bigger: how Google is now effectively “crawling” the real world as it has crawled the web for years. The analogy or insight isn’t mine it’s the Atlantic’s. But it’s […]
Baidu Hires Andrew Ng, Google’s Lead “Brain”
Chinese search giant Baidu has stolen away the head of Google’s “deep learning” project, dubbed “Google Brain.” Andrew Ng is an artificial intelligence expert, Stanford professor and founder of online learning company Coursera. Google Brain is a machine learning initiative to help make computing more efficient and capable by mimicking the distributed processes of the human […]
Bing Ads Gets Friendlier To Big Accounts: Now See Up To 50,000 Keywords In Web UI
Managing big accounts in the Bing Ads web UI has long had its challenges. The team is starting to change that. Now, at the account, campaign and ad group level, paid search managers can now see performance data on as many as 50,000 keywords in the web interface of Bing Ads. The results used to […]
The Big SMX Advanced Preview – A Virtual Tour Of What To Expect
Search Engine Land’s SMX Advanced, the only search marketing conference designed exclusively for experienced internet marketers, is returning to Seattle June 11-12. Keep reading for an overview of what to expect – then make sure you register before the Early Bird rates expire next week! 2014: New Trends, New Opportunities – And New Challenges For Online […]
Report: Google Running Another Test To Map In-Store Sales To AdWords Ads
When Google introduced Estimated Total Conversions in AdWords last September, the company made clear it was working on ways to measure the impact of online advertising on in-store sales as it outlined the initiative to give advertisers a complete view of the effect their search advertising has on purchases. At the time of the announcement, the […]
Study: Researchers Blame Google Flu Trends Inaccuracies On Ongoing Algorithm Updates
Researchers at Northeastern University in Boston claim the regular overestimation of flu cases by Google Flu Trends can be blamed on Google’s ever-evolving algorithms and the inaccurate analysis of big data. Google Flu Trends often has been cited for incorrectly projecting the number of flu cases. In 2010, a University of Washington study claimed Google […]
Up-Close @ SMX West: Life After “Not Provided”
Last September, Google confirmed it was encrypting search term information, rendering previously available keyword data “not provided” and leaving many website owners in the dark. While most SEO professionals managed the loss of search terms without suffering major disruptions in their SEO efforts, SMX West’s “Life After Not Provided” panel offered tactical insights for those […]
SearchCap: The Day In Search, February 13, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Expands Mobile Sitelinks Coverage In US, Will Roll Out To EU Markets Bing Ads announced today that it will complete roll out of sitelink extensions on mobile devices in […]
SearchCap: The Day In Search, November 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: SEMPO Asks Search Marketers To Take 9th Annual State Of Search Survey Just after publishing its annual salary survey results, SEMPO is calling for participants to take part in its 9th […]
4 Paid Search Strategies For Converting On-The-Go Customers
Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers take when engaging with their mobile customers. Not only are […]
SearchCap: The Day In Search, September 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines In a recent video from Matt Cutts, Google’s head of search spam, Matt discussed a pretty obvious spam […]
Bing: Here’s 7 Ways Our Image Search Is Better Than Google
Microsoft’s Meenaz Merchant, Senior Program Manager at Bing, posted a behind the scenes look at why Bing is a better image search engine than Google. Here are the seven examples on scenarios on why Bing is better than Google with image search, as described on the Bing blog. (1) Entity Understanding – Bing says while […]