Google Ads shifts Demand Gen billing to CPM for some Discover campaigns
Google Ads will switch Demand Gen campaigns optimized for VTC on Discover from CPC to CPM billing starting July 15.
Topic: Professional Baking
Query fan-out tools and software to optimize content and track results
Learn how to use query fan-out tools to improve AI search rankings on platforms like ChatGPT and AI Overviews, and track your optimization results.
Google Ads adds VTC bidding for App campaigns
Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven performance.
Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns
You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.
8 tips to craft clear and impactful client communication
Enhance client engagement with these actionable tips for writing and designing effective agency reports and decks.
Facebook ads ‘Interest Categories’ may be up to 33% inaccurate
But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.
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Take The Google Geo-Location Test: Where Does Google Think You Are?
Submit your results to a survey aiming to understand the accuracy of Google's geo-location data.
Google Cites Incorrect Traffic Data In Response Post To EU Antitrust Charges
Company argued Guardian and Yelp got more direct traffic than they actually do.
SearchCap: Google Crawling, CTR Study & Focus On The User
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Up Close @ SMX East: How Ads Influence Organic Click-Through Rate On Google If the SERPs are a zero-sum game, where drawing a click in one place takes it away from […]
Focus On User Group Uses Google Algorithm To Attack Map Pack
Yesterday a new anti-Google consortium called “Focus on the User” launched a website that cleverly uses Google’s own words and algorithm to make an argument against Google+ Local (map pack) search results. It also operates as a concrete proposal that might substitute for the now defunct “rival links” compromise in the Google-EU antitrust matter. One […]
Microsoft Explains Removal Of Age And Gender Targeting From AdCenter
What do you do when you figure out that a lot of self-reported data you’re using to target ads is inaccurate or just plain sparse? If you’re Microsoft adCenter, you remove that targeting capability — in this case, age and gender. In a support thread from last week, a representative gives the reasoning behind a […]
Google’s Knowledge Graph Has An Error 20% Of The Time
Google’s knowledge graph which launched a little over a month ago is reportedly often wrong. Conductor ran a study showing that for trending terms, the knowledge Google is providing via their knowledge graph is wrong about 20% of the time. By trending, Conductor looked at the top 50 ‘people’ in Google Trends and Google Insights […]
Bing Ties Yellow Pages Sites For Most Accurate Local Data
In April I wrote about a local data accuracy study preformed by a company called Implied Intelligence. The company offers data services to publishers and developers. In April the company found that yellow pages site Superpages bested Google Maps in terms of the accuracy and completeness of the local business/POI database. The following was the […]
Quixey: A Search Engine For The Apps Era
Are apps just websites in another form? Are they another way to package and sell software? Are they a successor to the “open web.” Regardless of where you stand on the issue, the app has made its mark and doesn’t appear to be going away any time soon. Many have lamented the rise of apps […]
Yellow Pages Sites Beat Google In Local Data Accuracy Test
In the brave new world of “SoLoMo” there are an increasing number of sites and mobile apps competing to help you choose a local business or lead you there. In addition to Google Maps, Yelp and Foursquare there are the venerable yellow pages’ sites and many others. They all get their local data from generally […]
Catholic Priest Advises Engaged Couples: Don’t Use Google Maps
You know it’s rough going when even the clergy can’t recommend your service. That’s what’s happening to Google Maps, which is listing a Catholic church/school in Short Hills, NJ, at the wrong location. The church is located at 50 Short Hills Ave., but when you search Google for that address, it instead shows a similar […]
YouTube Founders Buy Delicious; First Step To Taking On Google?
Delicious, the popular social bookmarking site that Yahoo wanted to get rid of, has been acquired by the founders of YouTube, Chad Hurley and Steve Chen. Could it be a first step for the duo to jump into the search space? From the press release put out by AVOS, the company run by the duo […]
Google Webmaster Tools Search Queries Report Now Less Accurate
The Google Webmaster Blog announced a “slight change” to how the search queries reports are displayed. Google will be rounding the impressions and clicks to one or two significant digits instead of with two or three significant digits. What does that mean? Basically the reports are less accurate because they are more rounded. For example, […]
When OCR Goes Bad: Google’s Ngram Viewer & The F-Word
Google launched its Google Books Ngram Viewer this week, a tool that lets you research how popular words and phrases have been over several centuries, based on their appearance in books. But can you trust it? In the case of the F-word, no — and perhaps in many other cases, as well. I read several […]
SMX East 2010 Slide Video: Ask The Paid Search Buyers
Ask The Paid Search Buyers Presentations from SMX East, October 2010 Imagine sitting down with the internet’s equivalent of legendary advertising “mad men” David Ogilvy, Leo Burnett, Mary Wells… Now imagine asking them to describe the secrets of their success – how they create brilliant ads out of a few scant words and calls to […]
Googling Your Polling Place? It Pays To Double-Check
Today is elections day and Google has been touting their wonderful Google Election Center to aid voters in finding the polling place locations. The problem is, Google might send you to the wrong polling place, ultimately costing you time, instead of saving you time, in voting on today’s U.S. elections. Fast Company posted some examples […]
Why Google Can’t Count Results Properly
It’s a long-standing complaint of mine with Google. You can do a search, then repeat the same search and “subtract” a word from your original set, and Google will return more matches — not less. It shouldn’t happen. But does, and here’s why. Subtracting Gives You More? Consider a search for cars, which reports that […]
Chomp: An Apps Search Engine Or “Yelp For The App Store”
Chomp could be described as a search engine for iPhone apps (and eventually other apps stores). It’s a two-month old iPhone app and more recently a website, which resembles Twitter, whose objective is to enable people to more easily discover and review iPhone apps. The proliferation of 160,000 iPhone apps has created the well-documented problem […]
Google Shows Ad Conversions Without Clicks
The Google AdWords Blog announced that Google is now showing you conversions, within the AdWords console, for when someone sees your ad but does not click on your ad, but yet, still buys within 30 days after seeing your ad. Got all of that? No? Okay, let me give you a fictional example. I run […]
Sergey Brin On Newspapers, Breaking “Page’s Law” & Bing As Name Of Microsoft’s New Search Engine
Google cofounder Sergey Brin turned up at a session for the press at the Google I/O event today and took questions on Google’s relations with newspapers, cited hopes of breaking “Page’s Law” of software sluggishness and even one about what he thought about the expected name of Microsoft’s new search engine, Bing. Below, a summary […]
Twitter’s Biz Stone: Thoughts On Repositioning Twitter, Search Ads, The Twitter Ecosystem & More
Last Thursday, I talked with Twitter cofounder Biz Stone on a variety of issues about Twitter but especially focused around search. In the interview, he discussed: how Twitter may redesign its home page to better reposition itself as a sharing and discovery service; how discovery might be enhanced by perhaps by allowing people to share […]
Need Traffic Report? Call Microsoft Live Search 411!
How many people are familiar with Microsoft’s Voice Search tool “Live Search 411?” It’s a powerful yet not well-known way to do local search from any phone (1-800-CALL-411 or 1-800-225-5411). Conceptually, it’s exactly like Goog-411 but has more considerably more content and capabilities. Built on the Tellme infrastructure it can provide: Local business search Driving […]
Compete: Yahoo Traffic Better Than First Reported
As part of my Compete: Google Keeps Stomping The Others In Search Traffic article earlier this week, I posted the exact rules that Compete uses to calculate search share, along with commentary on why digging into this is becoming increasingly important. A reader noted the rules didn’t seem right. As a result, Compete stepped up […]
Looking For Stations With Cheap Gas Prices? Search Tools To The Rescue!
As the price of gasoline is speeds toward $5.00, it’s no surprise that tools helping consumers find less expensive gas are gaining visibility and popularity. Search Engine Journal and Google Maps Mania both have had nice roundups recently. Below, a look at some of the tools from them plus some additional ones and whether the […]
Google Australia’s Director Has Six Birthdays?
Google execs out of sight from The Australian reports that Google Australia’s Director, Mark Tucker, has six official birthdays. According the report, the Australian Securities and Investments Commission has six different recorded birthdays for Mr. Tucker. The birthdays include January 21, 1953; January 13, 1953; January 25, 1953; January 12, 1953;, January 12, 1963; and […]
A Big Roundup Of Link Building Tools
Ask any link builder what link issues they’re consistently asked about and one of them will be linking tools. Link building is such a time consuming and detailed process that it’s only natural people look for tools and techniques to maximize their time. Those who spend a lot of time link building are familiar with […]
Google Docs Releases New Presentation Features
The Google Docs blog has announced new features for the Google Docs suite of tools. You can now create subfolders to more easily organize your documents and can rename documents and folders from the toolbar (previously, you could only do this from the File menu). The toolbar has also been spiffed up. In addition, Google […]
Are Google Reader Stats Correct? Can We Trust Feed Stats In General?
There has been a lot of buzz recently about
Google Launches Presentations App & Ranames “Docs & Spreadsheets” To “Google Docs”
Tonight Google launched its long-awaited presentations tool as part of the ghastly named Docs & Spreadsheets suite. But smartly the company has simultaneously changed the name of Docs & Spreadsheets simply to Google Docs. It could equally have been changed to “Google Office,” however, which the presentation software now appropriately completes.
Searcharazzi: Google Launching Presently Presentation App Next Week?
PowerPoint haters unite! So, Techcrunch says that The Inquirer says that Google is thiiiiiiiis close to launching Presently, a web-based alternative to PowerPoint. With consulting firm CapGemini now pushing Google Apps hard, can we finally say goodbye to Microsoft’s Office Suite? Some speculate that the app will be unveiled next week at TechCruch 40 (formerly […]
Google Acquires Zenter, Online Presentation Software Company
Google has announced that they have acquired Zenter, an online presentation software company. The acquisition will enable them to add presentation software to their Google Docs & Spreadsheets offering. In mid-April, Google purchased Marratech, a video conferencing company and purchased Tonic, a company that built software for presentation creation and document conversion. One would think […]
New SEO Tools: Robots.txt Builder, Term Targeting & Crawl Test
Three new SEO tools came out this week that are worth a look. Dave Naylor released a robots.txt builder tool, while SEOmoz released term targeting and crawl test tools. Some more about the tools, below: