SearchCap: Google Doodle, Yelp & Yahoo Deal & Analytics Smart Lists

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization
  Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list creation and management in Google Analtyics. Smart Lists are primarily powered by all that anonymized conversion data that comes from the millions of Google Analtyics-enabled sites opted-in to share data with the company. Smart […]
• Twitter Quietly Adds Search For Timelines & Lists
  Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists. I’m not aware of any announcement about this, but it’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android). The option in the left-side navigation says “Timelines,” […]
• How To Repurpose Content Without Looking Like A Total Jerk
  When content first hit the search scene, search marketers wanted to produce as much content as humanly possible. That’s a lot of work — so much so, in fact, that it’s ushered in wave after wave of crappy content. The great news is that you don’t have to create a lot of content to rank […]
• A Complete Guide To The Essentials Of Post-Hummingbird SEO
  Google has made stark changes over the past couple years in the way it ranks websites. When one of its most recent algorithm incarnations, Hummingbird, was released in August of 2013, it created a whirlwind in the search landscape and has since continued to have far reaching impact. In its wake, businesses have been forced […]
• WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal
  The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up “six years of […]
• Search In Pics: Google & Bing Light Bulb Signage, Superman Suits & World Cup Google Soccer Ball
  In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google World Cup Soccer Ball & Caxirola: Source: Google+ Google GSOC Socks: Source: Google+ Google Ceiling […]
• Percy Julian Gets Google Logo Marking The Famous Chemist’s 115th Birthday
  Today’s Google logo honors renown chemist Percy Lavon Julian, the first African American scientist to be inducted into the National Academy of Sciences. During his career, Julian made a number of significant chemical advancements, including the creation of Aero-Foam, a soy-based product widely used to extinguish fires during World War II. Julian discovered how to […]
• SMX London: Inspiring Keynote, Exceptional Networking
  Search Engine Land’s SMX London search marketing conference is returning to the UK on May 13-14, 2014. We’ve got a revamped, updated agenda, and have already confirmed dozens of world-class speakers. SMX London is a can’t-miss event for all serious marketers, whether you’re the CMO or working to implement your key campaigns on a tactical […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Study: Only 16% Of People Use Social Media While Watching Prime Time TV
• Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet
• AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment
• Study: YouTube Exposure For Top Artists Costs Labels $40 Million In Lost Sales
• New: Smart Lists With Google Analytics Automate Remarketing List Management
• The “App-Churn Window”: 60 Pct. Of Users Might Never Return
• Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 1
• Twitter Announces Real-Time Notifications For Users Of Twitter.com

Search News From Around The Web:

Industry

• Google’s Matt Cutts on SEO: A Retrospective (2000-2005), Search Engine Watch
• Google’s Matt Cutts on SEO: A Retrospective (2006-2010), Search Engine Watch
• Matt Cutts Melody Debut – Spam Around The World, High Position

SEO

• SEO: Why Amazon’s Navigation Works So Well, Practical E-Commerce
• SEOs Discuss the Role of Brands as Publishers, BruceClay.com
• The Real Metric For Measuring SEO Success Is Not Organic Traffic, koozai.com

SEM / Paid Search

• (not provided) for Advertisers™ Beta, Portent
• Google AdWords Not Provided Implementation Still Unbalanced?, Search Engine Roundtable
• PPC In A Not-Provided World, Beyond the Paid

Search Marketing

• Getting Branded Searches Right – Whiteboard Friday, Moz
• Video: Google AdWords Goes Not Provided, Google Penalizes Japanese Link Networks & Bing Tests New Design, Search Engine Roundtable