Local content playbook: From service pages to jobs-to-be-done pages
Turn “what’s wrong?” searches into revenue with a structure built around symptoms, causes, options, and clear decisions.
Topic: Massachusetts
How to use Google Gemini for better SEO
Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page SEO, local strategy, audits, and data analysis.
Google’s AI Mode: Here’s what matters for SEOs and marketers
Discover how Google's new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing.
ChatGPT search vs. Google: A deep dive analysis of 62 queries
A detailed analysis of ChatGPT search and Google's performance across 62 queries, with scoring metrics and practical examples.
Top SEO tips for location-specific websites
Learn how SEO differs for service area vs. brick-and-mortar businesses. Boost your presence with targeted tactics to reach local customers.
ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?
Here's a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.
Alexa users claim Amazon is using voice recordings to target ads
Alexa users have been speculating for many years that Amazon has been using their private conversation data for ad targeting.
Changes to Videos ads, plus Google and the UK; Monday’s daily brief
And why algorithm updates shouldn’t shake you
See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
How to use Google (and Apple) mobility reports to see how movements have shifted during the pandemic.
Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak
Local data accuracy becomes critical at a time like this.
Elite SEM acquires CPC Strategy with an eye toward growing its Amazon practice
The e-commerce-focused agency has more than 125 employees and a proprietary retail search advertising optimization platform.
SearchCap: Retail SEO, B2B searches & green Google logo
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searchesJun 5, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, […]
Thanksgiving 2016 Google doodle celebrates holiday with American folk art imagery
Google says today's doodle is an ode to this season of togetherness.
SearchCap: Google local pack ad, expanded AdWords ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First appearance of ads in Local Pack found in UK mobile search resultAug 7, 2016 by Greg Sterling The configuration showed three organic listings with one ad at the top. Expanded […]
SearchCap: Twitter On Google, Bing Maps Transit & Search Behavior Study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Mobile Search Tests Colored Dots In Result Snippets Yet another user interface being tested in the Google Mobile search results… 6 Search Tips For Travel Advertising Success Advertisers in the […]
Annie Jump Cannon Google Logo Marks The 151st Birthday Of The Famous Female Astronomer
Cannon created the seven-scheme spectral classification system, and the mnemonic device "Oh, be a fine girl - kiss me" to help remember it.
SearchCap: Google Doodle, Yelp & Yahoo Deal & Analytics Smart Lists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Adds “Smart Lists” To Automate Remarketing List Optimization Earlier this week, the Google Analytics team announced the release of Smart Lists, a new remarketing list type that automates list […]
WSJ: Local Businesses Losing Reviews After Yelp-Yahoo Deal
The recent Yelp/Yahoo partnership has angered some local business owners who say years of positive reviews are now gone from their Yahoo Local business listings. Some of their stories were told this week in the Wall Street Journal, including Colonial Hardwood Flooring of Lexington, Mass. The company says it had built up “six years of […]
Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States
Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware […]
Romney’s “Binders Full Of Women” Takes Over Google Images
I don’t know what images were showing up for a “binders full of women” search on Google Images before last night’s US presidential debate. But today, they’re dominated by a meme started from a comment last night by Republican candidate Mitt Romney. Romney was commenting that he sought to increase the number of women in […]
VP Debate Spurs Searches Like “Shirtless” (Ryan), “Laughing” (Biden) & Other “Malarkey”
There’s a kind of Pavlovian response that happens with major national events in the U.S. (and probably elsewhere): internet users taking to the web to comment on and/or learn more about what they’re experiencing. As expected, conversation spiked on social networking sites during the Vice Presidential debate last night. Twitter says there were 3.5 million […]
Hurricane Irene Swirling Around the Web
The sheer number of people potentially affected by the approaching Hurricane Irene means that the web is experiencing an incredible amount of traffic from those seeking information. Hitwise reports that searches for Hurricane Irene have increased more than 2300% since August 21. Thankfully, there are plenty of resources online where people along the heavily-populated East Coast […]
SearchCap: The Day In Search, July 22, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Tests Ads Within Organic Search Results? The RKGBlog blog posted a screen shot of Bing testing search ads directly in the organic results. Honestly, I almost cannot believe it – […]
Uncovering The Best Mobile SEO Resources On The Web
About two weeks ago, I started a new chapter in my professional life as the VP and “Conductor” of Marketing at BlueTrain Mobile, an award-winning technology start up company in Cambridge, MA. This is an exciting career move for me in so many ways, and will push me to ramp up on my “mobile SEO” […]
Google Boasts Of $64 Billion In Economic Impact
In conjunction with National Small Business Week, Google is trying to burnish its image by touting the economic impact that its programs, including AdWords and AdSense, have had on the U.S. economy. According to the company, Google provided $64 billion in economic activity for American businesses and non-profits in 2010, 18% greater than the 2009 […]
Legal Woes Mount For Google: “Locationgate,” Skyhook Suit And FTC-Search Probe
Following the revelation last week that the iPhone stored user location data a consumer class action was filed. This kind of disclosure/revelation-class action cycle is now familiar. And because Google also collects location data it is now also the subject of a similar class action (Brown et al v. Google) seeking $50 million in damages. […]
Bing Maps Goes To The Mall
It looks like the Bing Maps team has been spending a lot of time at the mall lately, because they’ve gone and mapped out about two dozen US malls — 19 of which are in Bing’s home state of Washington! It’s part of a new feature called, obviously, mall maps. It basically takes one of […]
Google, Bing & Searching For The New Wikileaks Website
Looking for the Wikileaks website? Having lost one domain, and having its second site going down temporarily, it’s a challenge, even for the search engines.
Skyhook Wireless Sues Google: You Lie About Android “Openness”
In a lawsuit that will be closely watched Boston’s Skyhook Wireless has sued Google for patent infringement and interfering in its business relationship with Motorola. Skyhook’s principal business is providing location to third parties through the use of cell tower and WiFi location databases often referred to as “triangulation.” Skyhook’s system and technology is widely […]
Tim Mayer, Who Worked For Practically Every Search Engine, Leaves Yahoo
Earlier I wrote about the depature of Yahoo’s Srinija Srinivasan. Yahoo’s lost another person, and another big figure in search, that of Tim Mayer. Tim just tweeted, as shown above, that he’s enjoying his first “post-Yahoo” day. Tweeted using the Twitter account I personally set up for him ages ago, I might add! Who Didn’t […]
Google Takes On Travel Sites, Courts Regulatory Action With ITA Acquisition
Google has signed an agreement to acquire travel reservations software company ITA. The purchase price is reportedly about $700 million. We speculated about this and the likely travel industry and potential regulatory fallout earlier this week. Google put up a site to explain and promote the deal. Indeed, Google knows it’s girding for a fight […]
Is Google’s Street View Trike Headed Your Way?
Google has announced the winners of its Street View Trike suggestions contest – a contest that started last October with Google inviting the public to tell the company where to send its trike for hard-to-reach Street View images. With nearly a quarter-million votes cast, Google says the winners are: Rochester Institute of Technology (Rochester, New […]
Google Loses A(nother) Top Online Ad Executive
David Fischer, who’s had his hands in Google’s AdWords, AdSense, and Book Scanning programs (among others), is on his way out. Silicon Alley Insider is reporting from an internal Google memo that Fischer will take a sabbatical later this month and return to Google “at the end of the year” in a new role that […]
SEMPO Board Elects Officers
SEMPO‘s Board of Directors has elected new officers to oversee the organization. The new officers include Jeffrey Pruitt, formerly SEMPO president and executive vice president of corporate partnerships, iCrossing, who was elected chairman. Sara Holoubek, corporate strategy consultant, was elected president. Ron Jones, president and CEO of Symetri Internet Marketing, was elected vice president of […]
Ask.com: Top Search Trends of 2008
"Maverick" earns bragging rights as the word of the year; Disney's Tweeny-boppers take over the Top 10 list of celebrity-based searches; shopping for the best deals on travel and entertainment were top of mind in a tightening economy, and queries in the form of a question still reign supreme at Ask.com.
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McCain Using Google To Vet VP Candidates
According to Reuters, presumptive Republican nominee John McCain is using Google as a tool to do background checks on potential running mates: “You know, basically it’s a Google,” he said to laughter at a fund-raising luncheon when asked how the selection process was going. “What you can find out now on the Internet — it’s […]
SearchCap: The Day In Search, April 23, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Sued For Undesired AdSense Inclusion
Google is being sued by a man represented by a law firm that has successfully sued Google several times in the past. The firm is Kabateck Brown Kellner and the man is David Almeida, a local businessman from Massachusetts who claims that Google’s sign up process for AdWords wrongly conceals that advertiser text ads will […]