SearchCap: Google Serious On Mobile, Twitter Search Expands & AdWords Demographic Charts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Is Experimenting With Special Ranking For Mobile-Friendly Sites
Google already penalizes sites that provide a bad experience to mobile searchers. Now the company has confirmed that it’s testing with what seems like a boost for those providing a great experience. Google said today that it is experimenting with giving sites that have earned its new mobile-friendly label some type of special treatment within its ranking algorithm. From […]
- Google Officially Launches “Mobile-Friendly” Labels In Mobile Search Results
After months and months of testing, Google has just officially launched the mobile-friendly label in the mobile search results. In an effort to help mobile searchers know which sites they may click on are mobile-friendly versus which ones are not, Google has added a text label under the URL in the snippet that reads “Mobile-friendly” […]
- Google Launches Mobile Friendly Test Tool
Wondering if your site will qualify for Google’s new mobile-friendly labels or be ready for a potential mobile-friendly ranking boost? Google has a new tool to help. The new tool is at google.com/webmasters/tools/mobile-friendly and it basically gives you a pass or fail grade. Either it tells you that you are mobile friendly or you are […]
- Another Court Affirms Google’s First Amendment Control Of Search Results
Europe and the U.S. continue to drift further apart on Google. Even as European parliamentarians and regulators seek ways to restrain Google’s discretion over search results, U.S. courts continue to affirm Google’s right to do whatever it wants with search results — paid and organic. A California state court in San Francisco recently granted Google’s […]
- Twitter Search Now Indexes Every Public Tweet
Twitter history will soon be more accessible. The company announced today that it is giving users the ability to search within the full archive of public tweets. From a blog post by Twitter search infrastructure engineer Yi Zhuang: Since that first simple Tweet over eight years ago, hundreds of billions of Tweets have captured everyday […]
- AdWords’ New Demographics Charts Offer Visual Insights On Age, Gender & Parental Status
The Demographics tab under the Display Network section in AdWords now displays charts on gender, age and parental status for campaigns running on the display network, including retargeting campaigns. The Demographics tab began rolling out last month. The new charts make it easier to visualize who your ads are reaching on the display network. You […]
- Check Out the All New SMX West Agenda – Register Now & Save $300
Search Marketing Expo – SMX West returns to San Jose in March with need-to-know tactics and high-level networking for digital marketers. With a primary focus on search marketing, the agenda features 60 sessions, keynotes and clinics to suit your experience and skill level, whether you’re a veteran or just getting started. From SEO to paid […]
- Searchmetrics Files “IPRs” To Invalidate BrightEdge SEO Patents In Lawsuit
Roughly a year ago, several BrightEdge SEO-related patents were granted. The company almost immediately turned around and sued Searchmetrics for violation of that IP. Searchmetrics has now filed what’s called an “inter partes review” (IPR) petition to essentially invalidate some or all of the patents. The essence of the trial-like IPR proceeding, conducted before the Patent Trial and Appeal […]
- 21 Link Building Ideas That Have Nothing To Do With Guest Posting
Need some creative inspiration for link building tactics? Columnist Erin Everhart has you covered.
- Replace (Not Provided) With Behavioral Analysis & Fuzzy Matching To Boost SEO
Worried about your site’s bounce rate? Columnist Chris Liversidge details how to identify and fix problem pages using Google Analytics and Webmaster Tools.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: We Now Spend More Time On Mobile Devices Than TV
- Twitter Finally Makes All Your Tweets Searchable
- Nokia Back In Mobile Hardware With N1 Android Tablet
- Call Analytics Platforms- New Market Intelligence Report
- Facebook Groups Now Has Its Own App, But Users Don’t Have To Download It
- Chicago’s Spoof-Tastic “Luck Plan” Encourages Millennials To Get Health Coverage
- Black Friday Retailers Should Get An Early Social Media Jump
- Check Out the All New SMX West Agenda – Register Now & Save $300
- How To Predict Marginal Returns In Search
- Don’t Ask For Faster Horses: Embrace Revolutionary Change In Digital Marketing
- The 2015 B2B CMO Challenge: Measuring Content Performance
- Google Launches Mobile Friendly Labels, Testing Tool & Possible Ranking Boost
- Shopping Traffic Shoots Up 36% While Conversions Climb More Slowly
Search News From Around The Web:
Industry
- Meet our new Chief: Sam Noble!, State of Digital
- Search Engine Landscape in Taiwan, Covario
Link Building
- How to Assess the Authority of a Website Without PageRank, Vertical Measures
Searching
- Researchers Announce Advance in Image-Recognition Software, New York Times
SEO
- 7 Reports in Google Analytics to Help with SEO, State of Digital
- Google Structured Data Testing Tool Button Goes Missing, Search Engine Roundtable
- Illustrated Guide to Advanced On-page Target Targeting for SEO, moz.com
- It’s a Jungle Out There: Your Guide to Panda, Penguin, and Hummingbird, Renegade Search
- My (Insanely Large) List of SEO Tools & Other Useful Resources, Portent
- SEMrush Twitter Chat #4: SEO Myths Busted, SEMrush Blog
- Why Budweiser Gets an "F" in SEO, SEMrush Blog
SEM / Paid Search
- The Complete AdWords Audit Part 10: Testing, Certified Knowledge
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Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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