SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• This script creates Google Slides with AdWords data to automate your presentation-making
  Aug 2, 2017 by Frederick Vallaeys

  Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation.

• 16 common on-site SEO mistakes you might be making right now
  Aug 2, 2017 by Pratik Dholakiya

  Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues!

• Google adds new ‘save’ & bookmarking feature, which you can access in a new hamburger menu
  Aug 2, 2017 by Barry Schwartz

  Google makes another attempt at allowing users to save their search results to a single location.

• Three must-read ABM trends for 2017
  Aug 1, 2017 by Digital Marketing Depot

  Data-driven Account-Based Marketing (ABM) is creating a digital revolution and rewriting the rules of B2B marketing as we know them. In this report from Oracle, you’ll learn how programmatic media is dramatically improving the scale, automation and impact of ABM efforts. You’ll also discover how analytics are used to optimize ABM campaigns and how account-based […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Buyer’s Guide: Marketing Automation Matrix
• How to do advanced page-level keyword research
• 3 ways to use search query data from Google Search Console
• The impact of GDPR on marketing technology and cybersecurity
• Beware the Ides of Martech: 6 adages to heed as you begin using martech in earnest
• Markforged’s top marketer on making the leap from martech leader to CMO
• 4 deceptive Google Analytics metrics that fool retail marketers
• Even Financial launches tool to semi-automate financial compliance for online ads
• Facebook’s newly purchased Ozlo may have jobs beyond Messenger
• Facebook will rank links to slow-loading pages lower in people’s news feeds
• LADbible outperforms UNILAD as most watched video creator with 2.8B video views
• [Survey] Marketing organizations in the age of martech
• Video: Amazon Spark is already overrun with #sponsored posts
• Apple beats Wall Street expectations, offers strong guidance ahead of new iPhone

Search News From Around The Web:

Local & Maps

• Plan your next adventure with the new Google Earth for iOS app, Google Blog

Link Building

• The 5 Most Common Misconceptions About Link Building, business2community.com

Searching

• Mozilla launches experimental voice search, file-sharing and note-taking tools for Firefox, TechCrunch
• Case Study: Why Google Cannot Really Fight Fake News, rankranger.com
• Google Is Testing a New SERP Feature – "Searches Related To", Sergey Alakov

SEO

• Eight Things To Consider Before Investing In SEO, Forbes
• Redirecting Users By iOS Or Android? Google Says Offer Users Access To Both, Search Engine Roundtable
• Why SEO is a must for your business, Born2Invest

SEM / Paid Search

• Differences In Negative Keyword Match Types, PPC Hero

Search Marketing

• Actions on Google is now available for British English, Google Developers Blog
• Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach, Moz