SearchCap: The Day In Search, April 12, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The 1940 U.S. Census: Soon, A Searcher’s Treasure Trove
Big news for genealogists, historians and even for people just curious about their own families: the 1940 U.S. Census is now available on the web. Unfortunately, at this point at least, it takes a bit of skill and determination to navigate through the data, though there are many efforts underway to make this incredibly valuable […]
- Google Becomes Answer Engine With Semantic Technology − Great News For Retailers
Google has been displaying more than blue links in search results for a while now. And soon, users will be able to find more facts and direct answers to their queries on top of search results. This comes from the Wall Street Journal, which reported on an interview with Amit Singhal, a top Google search […]
- 11 Considerations For International SEO
When you think about International SEO, it is easy to imagine Global 2000 companies with offices and employees around the globe. It can be equally important to the small business that sells globally from one location. How do you convince the search engines to include you in their international rankings on a country by country […]
- Bing Search API No Longer Free
Microsoft announced on the Bing Developer Blog that they are transitioning the Bing Search API over to the Windows Azure Marketplace over the next few months, leading to no longer offering a free version of the Bing Search API. API usage costs for the Bing Search API will cost $40 for up to 20,000 queries […]
- Three Questions To Ask When Selecting An Enterprise SEM Tool Provider
Having just experienced a round of demos from some of the major enterprise PPC tools, I can’t help but love my job. It’s always fun because I get to peek under the hood of some of the biggest, baddest, most robust search management tools on the market. Within these demos, we talk about thin data, […]
- Elevate Your Paid Campaign ROI – Attend SMX Advanced June 5-6
Recharge your paid search tactics with expert-level PPC sessions at SMX Advanced, June 5-6 in Seattle. These master classes on paid tactics won’t waste your time with basics; SMX Advanced sessions are for experienced search marketers only. Here are the PPC agenda highlights from this year’s agenda. We open with Mad Scientists of Paid Search, […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- ICANN Extends Domain Application Deadline After Technical Issue
- Facebook Offers Up More Data To Download, Includes IP Address Data
- Expand Your App’s Reach By Teaching It A New Language
- If Google’s Really Proud Of Google+, It Should Share Some Real User Figures
- Back To School (Email Addresses That Is) – Facebook Adds Groups For Schools
Search News From Around The Web:
Applications & Portal Features
- Get More out of Yahoo! Mail, ycorpblog.com
- Working with your Data: Easier and More Fun, Official Google Research Blog
Business Issues
Link Building
- Citation Labs Review – Here’s Why I Use it, SEO Book
- Why Are You So Hard on Link Builders?, SEO Theory
Paid Search & Contextual
- A message from an AdSense publisher: How to balance conflicting interests, Inside AdSense
- Google: Investigating Invalid AdSense Traffic Won’t Guarantee Success, Search Engine Roundtable
Searching
- Alternatives to Google Search: Yes There Are Some, Small Business Trends
- Expanding the Cloud – Introducing Amazon CloudSearch, All Things Distributed
SEM Industry
- Introducing the AdWords Community Top Contributors Program, Inside AdWords
- Video: Google Updates, Easter & Passover, Link Issues, Yahoo Restructure & More, Search Engine Roundtable
- Why I’m Stepping Down, Outspoken Media
SEO & SEM
- 3 Special Steps To Deal With Keyword Difficulty, Search Engine People
- 5 PPC Account Optimization Tactics, Search Engine Watch
- 5 Top Tips for an International SEO Campaign, StayOnSearch
- Crawl Error Report In Google Webmaster Tools Missing Data, Search Engine Roundtable
- Google Will Give You Examples Of Bad Links Pointing To Your Site, Search Engine Roundtable
- How Should You Handle Expired Content?, SEOmoz
- New Feature: Enhancements to Ad Intelligence v8 API, adCenter API Blog for Developers
- Release Announcement: Next Generation Microsoft Advertising Intelligence is Now Available, adCenter Blog
- Why Is Google Allowing Rich Snippet Spam?, BruceClay.com
Social Media
- Using Data to Drive Your Google Plus Program, BruceClay.com
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Editorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
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