Topic: Easter

Maria Sibylla Merian Honored With Google Doodle

Maria Sibylla Merian, an entomologist and scientific historian who painted the plants and insects that she studied, is being honored today with a new Google logo (aka Google doodle) on what would’ve been her 366th birthday. Merian’s Wikipedia page shines a light on her importance to science: She published three collections of engravings of plants […]

SearchCap: The Day In Search, April 1, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How To Manage PPC Closely To A Budget A few weeks ago, at SMX West in San Jose, George Michie of RKG, was talking about the challenges of managing enterprise-level PPC […]

SearchCap: The Day In Search, April 12, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The 1940 U.S. Census: Soon, A Searcher’s Treasure Trove Big news for genealogists, historians and even for people just curious about their own families: the 1940 U.S. Census is now available […]

SearchCap: The Day In Search, April 9, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Consider The Ends To Justify The Means In PPC “En toute chose il faut considérer la fin.” (In everything one must consider the end) – Jean de La Fontaine, 1668 It […]

SEO

Too Late For Thanksgiving & Too Early For Diwali

So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.

PPC

Supercharging Your Ads With Google Sitelinks

At SMX West last month, in a session called “Supercharging Your Descriptions With Sitelinks,” Google Senior Product Manager Jerry Dischler covered various strategies related to Sitelinks—specifically for the new Google AdWords ad unit that offers additional links below the main destination URL. (There’s a similar new listing format for organic search as well, which may […]