SearchCap: The Day In Search, April 18, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Search Engine Designed By Denmark Researchers Helps Medics Diagnose Rare Diseases
  Technical University of Denmark researchers have designed a search engine that indexes specific sets of databases to help identify rare diseases. Users can query patient symptoms on FindZebra.com which crawls over 31,000 medical articles focused on rare and genetic diseases to deliver medically relevant search results. While the search engine’s homepage includes a notification stating […]
• Using the X-Default Hreflang Tag For Multinational SEO: Default Language Opportunities
  Google & Yandex announced the new x-default hreflang tag earlier this month, and in doing so closed the final gap in executing ‘perfect’ SEO platforms for multinational brands. There is, however, the question of what language content to use as your default, and how you can bring a little quantifiable information to play to determine your best, overall, choice.
• 4 Principles Of Marketing As A Science
  What is the future of marketing? You can almost hear “Science!” as intoned by a popular 80′s song by Thomas Dolby. Across our profession, more and more people are talking about marketing science, scientific marketing, marketing as a science (in contrast to an “art”), and so on. In our digitized and data-deluged world of modern […]
• Google Autocomplete: Your Personal Brand’s First Impression
  Pop Quiz: What is the first thing a searcher sees when they type your name into the Google search bar? If your answer was related webpages found in SERPs, you’re wrong — that would be the second thing. The first thing they see are the Autocomplete suggestions that drop down from the search bar. This is […]
• Report: Bing Ads Gains Market Share In Q1
  Efforts by Bing Ads to increase click volumes and gain market share from Google appear to be paying off, according to a report by The Search Agency. The Search Agency’s Quarterly State of Paid Search, released today, shows Bing’s share of spend rose 3.6% year-over-year to 21%. The market share grab comes after four consecutive […]
• Live @ SMX Advanced: The Crazy, Complicated Technical Issues That Completely Sabotage The Best SEO Efforts
  At SMX Advanced, everyone is a master of the technical basics — 301 redirects, canonicalization, HTTP status codes. But even battle-scarred veterans can run into serious challenges when they dive into web site infrastructure, and find that things get a lot more complicated. URL parameter facets + pagination + canonicalization? Mobile + international versions? AJAX […]
• International Search Summit Keynote: Yandex Co-Founder & CTO Ilya Segalovich
  Yandex is Russia’s leading search engine, besting even mighty Google in numbers of unique visitors in its home country. But, did you know comScore also ranks it as the world’s fourth largest overall search engine, ahead of Bing in number of search requests processed? In part, that’s due to its global ambitions to expand beyond […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Report: BlackBerry Z10 Gains, iPad Share Grows To 82%
• Email Marketing Metrics Study Identifies Top Performers & Sets Industry Benchmarks
• Mayer, Sandberg, Systrom Make TIME’s Top 100 List For 2013
• Report: iPhone Regains Impression Lead, iPad Generating 12 Pct Of Mobile Ad Revenue Globally
• “Who’’s in Charge? Realigning Organizations for the Digital Age – Webcast, April 23
• LinkedIn Steps Back From HTML5 & Launches New Native Apps For iOS & Android
• Thinking About Your Negative Metrics
• New Tablet Mail, Weather Apps Continue Yahoo’s Push For Mobile Relevance
• Twitter Music App Is Live & Available For All Users
• Google’s $82 Million Private Airport Terminal Approved
• Winning Shorty Awards In Space: 5 Questions With NASA’s Social Media Managers
• Your Links On Pinterest May Be Stopping Traffic In Its Tracks

Search News From Around The Web:

Link Building

• MajesticSEO Beginners Guide to Correlation: Part 1, Majestic SEO Blog

Searching

• Flight Search Engines And The Multi-City Ripoff, TechDirt
• Launch Time! The Digital Public Library of America Discovery Prototype is Now Live, LJ INFOdocket
• Malware and Search Engines: Yandex Challenges AV-Test Results, PC Magazine
• Yahoo! Japan Releases Search Data on Keywords in Real Time, searchblog.asia

SEM Industry

• Internet Marketing Industry Rallies for Former BlueGlass Employees, Annielytics

SEO & SEM

• When Is The Client To Blame For SEO Failure?, Search Marketing Standard
• Why You Need To Understand Google’s Obsession With Time To Long Click, www.blindfiveyearold.com
• 5 PROTIPS: Optimizing Your Robots.txt File, internetmarketingninjas.com
• 5 Ways to Protect your Website from Google SEO Penalties, Search Engine Journal
• Can Robots Click on Ads?, SEO Theory
• Four often overlooked factors in PPC advertising, Econsultancy
• Google AdWords Introduces Keyword Planner and Display Planner Tools to the User Interface, Philly Marketing Labs
• My Search Traffic Changes Since My Link Penalty Was Revoked, Search Engine Roundtable
• Never Use a Hyphenated Domain Name for Your Website, Bill Hartzer
• Paid Search and Above the Line Integration, Covario
• Public Relations SEO: How AuthorRank Can Help, Spin Sucks
• Rel=Can’t Stand Them: Why the Rel=Canonical Tag Sucks, Local SEO Guide
• Rel=Confused? Answers to Your Rel=Canonical Questions, SEOmoz
• Three reasons why publishers hate living in a post-Penguin, post-Panda world, Econsultancy
• Your AdWords Enhanced Campaigns Questions Answered, koozai.com