SearchCap: The Day In Search, August 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- The Ari Emanuel Update: DMCA Requests Now Used In Google’s Ranking Algorithm
Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. That’s the latest penalty that may cause you to rank lower in Google’s search results. It joins other penalties such as “Panda” and “Penguin.” We’re dubbing it the “Emanuel Update” in honor of Hollywood mogul Ari Emanuel, who helped prompt […]
- 3 Ways To Advance Maturity In Your SEO Metrics
The sophistication with which companies analyze their natural search visibility and the metrics they use to do so can vary widely up and down the spectrum. There is often little correlation between how sophisticated a company is in other areas of their online business and their level of sophistication when it comes to their natural […]
- Search In Pics: Google Spider Lights, Android Neon Lamp & Classic Urchin Sticker
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Neon Light: Source: Google Store Android Listening To Music: Source: Google+ Google Spider Lamp: Source: […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Marketing Biz: DISQUS Challenges AdSense & Acquisio Buy ScienceOps; Microsoft Opts-Out Of Advertising
- FTC Approves Facebook Privacy Settlement Reached Last November
- Consumer Behavior And Today’s Publishers: Why Advertisers Love The Affiliate Channel
Search News From Around The Web:
Business Issues
- Yahoo May Reverse Alibaba Cash Plans, Wall Street Journal
- Exclusive: Yahoo’s Mayer Eyeing Twitter’s Stanton for Big Media Role, AllThingsD
- Microsoft Said to Plan to Keep Facebook Stake as Lockup Ends, Bloomberg
Local, Maps & Mobile
- Apple sold 5.7 million tablets in the U.S. last quarter, court documents show. Samsung sold 37,000, Fortune Tech
- Google+ Business Pages: To Merge Or Not to Merge, That is the Question, Mike Blumenthal
- Samsung sold over 21M smartphones, 1.4M tablets worth $8B since 2010 in U.S., appleinsider.com
- Supply & Demand Issues Stall Google Nexus 7 Growth, Chitika Insights
Link Building
- Exposing A Link Selling Network, State of Search
Paid Search & Contextual
- New Remarketing Quality Score Factor?, State of Search
SEM Industry
- Video: Google Knowledge Graph Carousel, Gmail In Search Results, Advanced SEO Advice & More, Search Engine Roundtable
SEO & SEM
- Capturing Unrealized Revenue Through Keyword Order Analysis, Search Engine Watch
- Tips From Google On Providing Multiple Languages On Your Site, Search Engine Roundtable
- Using Call Extensions in PPC, Searching Beyond the Paid
Social Media
- Facebook Turns to its Army of Users to Report Phishing Attacks, thenextweb.com
- Google Post to Social Networks by Voice Patent Filing Published, SEO By The Sea
- How to Make a Dead Cat Bounce on Twitter, New York Times
Web Analytics
- How To Get Actionable Data From Google Analytics & Answer The "So What?" Question, Search Engine People
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