How China’s fragmented search ecosystem is reshaping SEO in 2026
Baidu still drives B2B demand, while AI and ecommerce platforms reshape discovery. Here’s how to stay visible across both.
Topic: Alibaba Group
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
Global search engine AI innovations: What SEOs need to know
Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.
PPC Survey: AI a top priority but causing concern, trust in Google Ads down
A new survey gives us a detailed look at what PPC experts are most worried about and how they feel about different platforms and features.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
Apple’s App Tracking Transparency is live; Wednesday’s daily brief
And, at what point does “disruption” become permanent change?
Could Google passage indexing be leveraging BERT?
How Google leverages BERT depends on the use of the term ‘Passage Indexing’ (although it’s identified as a ranking update).
SearchCap: Google Dynamic Search ads, advanced speed optimization tips, Google penalties & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google now shows dynamic search ad performance aggregated by landing page Sep 10, 2018 by Ginny Marvin The landing page report is one of three reports available for dynamic ad targets […]
SearchCap: Google Flights updates, SEM testing & MarTech Today launch
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Flights now shows expected airfare cost increases & filter for hotel discounts Oct 17, 2016 by Amy Gesenhues During the coming weeks, Google Flights will also roll out email notifications […]
SearchCap: Google Panda demotes, Google News fact check & keyword research
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Panda demotes or adjusts your rankings down — it does not devalueOct 14, 2016 by Barry Schwartz Gary Illyes from Google told us Google’s new Penguin 4.0 algorithm devalues spam, […]
After buying Yahoo for nearly $5 billion, Verizon is now in the search business
With the acquisition, Verizon now has advertising deals with both Google and Microsoft.
Google Testing AdWords Loan Referral Program With Lending Club
A small number of AdWords advertisers have received offers for loans funded through the credit marketplace.
Yahoo Small Business Turns Over Local Listings Management To Yext
Following in the footsteps of MapQuest last year, Yahoo Small Business is outsourcing local listings management to Yext. Late last week Yahoo notified customers of the impending change in email: Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can […]
The Great Chinese E-Commerce Gold Rush
China recently relaxed its regulations on allowing foreign companies to operate e-commerce businesses within the country. Columnist Chris Liversidge provides some advice and insights for businesses thinking of expanding into this new market.
SearchCap: Udi Manber Leaves Google, Bing Ads Mom’s Day & No Panda & Penguin Whitelists
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Says There’s No Whitelist To Save You From Panda Or Penguin Google’s John Mueller said there is no whitelist for the Penguin and Panda algorithms, like there is for the […]
SearchCap: Upcoming Google 3rd Party Policy Changes, Quixey Announces Alibaba Deal & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Agencies Take Note: Google Third-Party Policy Changes Coming Nov. 2014 Last month, Google rolled out an updated policy center for all advertisers. Starting in November, agencies and other third-party firms and […]
App Search Engine Quixey Annouces China Deal With Alibaba
App search engine Quixey has announced a relationship with Alibaba in China that will bring its search capabilities to the latter’s mobile operating system YunOS. Quixey enables users to search for content within apps — essentially what Google does for PC search Quixey is doing for apps. Quixey calls this “functional search.” It depends on […]
SearchCap: Ditching Ranking Reports, EU Publishers Threaten To Sue Google & More
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: On Average, 171 Health Insurance Advertisers Bid On Same Top Keywords In Google Health insurance advertisers spent more than $103 million on Google AdWords in the U.S. in the first half […]
SearchCap: Bing On Links, Google PLA Tests & Brand Bias
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing On Links: You Should Never Know In Advance Where A Link Is Coming From Duane Forrester from Microsoft’s Bing team wrote a blog post today on the official Bing Search […]
Potential Microsoft CEO Elop Would Consider Selling Bing
The Microsoft CEO derby is heating up. As we discussed earlier this week the short list is down to a handful of candidates, including current Ford CEO Alan Mulally and former Nokia CEO Stephen Elop (soon to rejoin Microsoft in charge of devices). Apparently Elop has floated some bold ideas that may vault him to the […]
SearchCap: The Day In Search, October 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Launches Its Own “Express” Program For Local Small Businesses This week, Bing Ads unveiled Bing Ads Express, a pay-per-click program for small local businesses that is clearly modeled on […]
SearchCap: The Day In Search, February 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: ChaCha Defeats Google, Bing And Siri In “Answers Quality” StudyA study published today by Indiana-based Butler University compared the performance of a range of search engines and Q&A sites on mobile […]
Alibaba Creates Aliyun Search Engine To Challenge Baidu, Google In China
Chinese Internet company Alibaba has created a new search engine (Aliyun) to challenge Chinese market leader Baidu and more symbolically, Google. The new entity resides within Alibaba Group’s AliCloud subsidiary. It offers all the standard features of search: Internet, news, images and maps (via AutoNavi). The appearance and functionality of the SERP on Aliyun is more like […]
SearchCap: The Day In Search, December 28, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook Is Wikipedia’s Most Popular Article Of 2012: Hot Topic Or Confused Searchers? What was the most viewed article on Wikipedia this year? The one about Facebook. Is Facebook really that […]
SearchCap: The Day In Search, September 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook To Allow Users To Delete Search Activity Facebook announced users will soon be able to delete their search activity under their “Activity Log.” The feature is being released over the […]
Google Doesn’t Require Google Search On Android, Despite What FairSearch & Microsoft Want You To Believe
Fairsearch, a group backed by Microsoft and other Google competitors to lobby that Google isn’t “fair” to them with its search results, has been having a event today to push its view of all that’s wrong with Google. That includes building a myth that Google requires that all Android devices to use Google search. Google […]
SearchCap: The Day In Search, September 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Removed The Pirate Bay From Instant Search TorrentFreak reports Google has removed The Pirate Bay from showing up in Google’s search suggestions within Google Instant Search. Google Instant Search will […]
SearchCap: The Day In Search, August 10, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Ari Emanuel Update: DMCA Requests Now Used In Google’s Ranking Algorithm Has someone filed a large number of DMCA “takedown” requests against your site? If so, look out. That’s the […]
SearchCap: The Day In Search, February 21, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Scroogle’s Gone? Here’s Who Still Offers Private Searching You’ve probably read the news already that Scroogle is gone forever. It launched back in 2003 and was popular among searchers who wanted […]
SearchCap: The Day In Search, February 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Paid Search Uncertainty Principle In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely […]
Yahoo’s Co-founder Jerry Yang Resigns
Yahoo announced its co-founder Jerry Yang has formally resigned after 17 years on the job. Yang co-founded the company in March 1995, and has been on the Board of Directors since. 17 years later, he has officially stepped down from its Board of Directors and all other positions with the company. And he has done so […]
SearchCap: The Day In Search, December 29, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Instant Costs Google $65,000 In France The Local, a French newspaper, reports Google France was ordered to pay €50,000 ($64,670) to Lyonnaise de Garantie, a French insurance company over a […]
US Gov’t Takes Baidu Off The “Notorious Markets” Black List
China has historically been the land of copyright and trademark infringement of Western software, goods and other intellectual property — and Chinese websites such as Baidu and Taobao its willing handmaidens. In February of this year the US trade authority named Baidu one of the world’s “notorious markets” because it was seen facilitating copyright infringement. Here’s […]
SearchCap: The Day In Search, December 8, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Two New Bing UI Tests Spotted The folks at Liveside.net, an independent blog that covers Microsoft’s online efforts, have posted screenshots of two new Bing user interfaces that some of their […]
SearchCap: The Day In Search, November 9, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: ‘Think Insights’: Google’s New Research Hub Offers Data Porn For Marketers Lest you think that Google’s product streamlining has completely stifled any new developments, the company has announced a new research […]
Yahoo Now A Pawn In Google-Microsoft Proxy War As Both Seek Ownership Stake: Report
According to stories that ran on Friday and Sunday in the Wall Street Journal, both Microsoft and Google are potentially going to bid for Yahoo. Various unnamed sources and “people speaking on condition of anonymity” told the WSJ that Microsoft is planning to act as source of financing for others in exchange for preferred stock […]
SearchCap: The Day In Search, October 10, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Rolls Out Another New Deals Product Bing has put considerable effort in the past several months into building out its deals content. First Bing introduced third party deals via its […]
SearchCap: The Day In Search, October 5, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google: Low PageRank & Bad Spelling May Go Hand-In-Hand; Panda, Too? If your website and/or web pages have low PageRank, it’s possible that they also suffer from poor spelling and grammar. […]
As Buyers Circle Yahoo, Will It Be Carved Up?
Now that it’s for sale, there are several reports indicating multiple buyers are interested in some or all of Yahoo. Among the names mentioned are Silver Lake Partners, a private equity firm, Yahoo search partner and former suitor Microsoft, News Corp. and Jack Ma of China’s Alibaba, in which Yahoo owns a multi-billion dollar stake. […]
SearchCap: The Day In Search, October 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Analytics Webmaster Tools SEO Reports Now Available In June, Google released a limited beta of Webmaster Tools integration with Google Analytics, where you can view search query data from Webmaster […]