SearchCap: The Day In Search, August 7, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Gets Interactive With Olympics Logos

  Google’s London Olympics Logos so far have all been static images symbolizing different events and sports at the Olympics. But today that trend has changed and Google is showing animated and interactive logos that Google users can play with and win medals. Today, we have a logo that let’s you compete in hurdles. You can […]
• Global CMOs: Here Are 6 Reasons Why You Cannot Manage Search Through Translation

  Sometimes it feels like a one-man crusade. Now in my 15th year of search marketing (yes, I started young) I have been trying to explain to Global SEOs for much of that time that translation is not a perfect process. But it appears I have been talking to the wrong people. I should have been […]

• Why SMX East Is A Can’t-Miss Event

  Search Engine Land’s SMX East search engine marketing conference is returning to New York City on October 2-4. We’ve got a revamped, updated agenda, and have already confirmed a number of world-class speakers. If you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Wither Google TV: Nearly Two Years Later, It Still Awaits Hulu Plus
• The Content/Advertising Intersection
• Study Shows Price The Top Consideration For Kindle Fire, Android Tablet Owners
• The Price Of Perfection
• Despite The Social Media Outrage, The Majority Of Americans Think The Olympic Coverage Has Been ‘Good’ to ‘Excellent’

Search News From Around The Web:

Business Issues

• Google Googles ‘Higher Yield,’ Finds Auto Bonds, Wall Street Journal
• Counting the Mobile Costs for Bing, New York Times

Local, Maps & Mobile

• Yahoo! Local Adds Owner Verification, ngsmarketing.com
• Google Maps Reviews Go Missing Post Google+ Local, Search Engine Roundtable
• Know the traffic to speed up your trips in new cities with Google Maps, Google LatLong

Link Building

• Case study: Best Post-Penguin Anchor Text Optimization, affiliatemarketingprofit.com
• Maximizing the Link-Building Potential of Infographics, TextLinkBrokers Blog

Searching

• Facebook Ads Bot Traffic? Get The Real Story, AIM Clear Blog

SEM Industry

• Key Takeaways From The International SEO School, State of Search

SEO & SEM

• 10 Old SEO Methods You Need to Stop, Search Engine Watch
• Google Display Network Exclusion Tactics: Don’t Drink from the Fire Hose, Search Engine Watch
• Maximize Efficiency with Dayparting in Small Accounts, PPC Hero
• Optimization tip series: Test ad sizes and placements on your site, Inside AdSense
• Paid search should be driven by goals not keywords, econsultancy.com
• SEO Client Management— Handling Different Levels of SEO Management, Search Engine Journal
• The 5 Deliverables For Local SEO For Small Businesses, Search Engine People
• Top Google Ranking Factors When it Comes to ‘Local’, Search Engine People
• When a Search Click Isn’t a Search Click, Certified Knowledge
• Winning the Video Thumbnail in Google Universal Search, SEOmoz

Other Items

• The self-driving car logs more miles on new wheels, Official Google Blog