SearchCap: The Day In Search, January 25, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• A Year Later, Google’s Block Sites Feature Remains BlockedIn 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which drew great attention. That got dropped last year, when Search Plus Your World was launched last January. A year later, Google says there are no firm plans for it to return. Google’s […]
• Search In Pics: Brin On NYC Subway, Google+ On Who Wants to Be a Millionaire & Android TrainIn this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google+ On Who Wants to Be a Millionaire: Source: Google+ Yahoo China: Every Drop Counts: Source: […]
• How To Estimate Incremental Revenue Opportunities With Impression Share DataWhen looking for opportunities for growth, most search marketers try to find ways to estimate how much they can scale up their paid search effort, and what would be the impact on ad spend, revenue volume, and efficiency. There are lots of different ways to go about this – one way I’d like to cover […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Screw The Mission Statement, Facebook Cuts Connections With Twitter’s Vine, Yandex & Voxer
• Marketing Biz: Circa, Curation Marketing & Brand Gifting
• Yahoo’s Mayer: “In The Future You Become The Query”
• To Pay Or Not To Pay, That Is The Power Shopping Question
• Affiliate Marketing & Transparency – A Clear Path To Success

Search News From Around The Web:

Local Search & Maps

• Upload Photos Button Missing From Some Google Local Pages, Search Engine Roundtable

Link Building

• The Link Apocolypse, State of Search

Paid Search

• AdWords API Reporting — Impression share columns sunset, Google Ads Developer Blog

Searching

• Messing Around with Facebook Graph Search, Rock Candy Media

SEM Industry

• 5 State of Search Bloggers Amongst 50 Most Influential in UK, State of Search
• Searcher Sends Google A Love Letter, Search Engine Roundtable
• Video: Google Panda Update, Tons Of Google Shuffles, Irrelevant Results & More, Search Engine Roundtable
• Voice Search, Panda Rollout, and More: Hot Topics on Forums This Week, internetmarketingninjas.com

SEO & SEM

• Anchor Text Isn’t Dead, But It’s On A Feeding Tube, SEO.com
• Another Google Shake Up On January 25th?, Search Engine Roundtable
• Case Study: The Impact of HrefLang Tag, SEER Interactive
• How Unique Does Content Need to Be to Perform Well in Search Engines? – Whiteboard Friday, SEOmoz
• Maximizing your International Search Visibility: SEER 1st International SEO Q+A Recap, SEER Interactive
• New LocalBusiness types, Schema.org news
• Under the AdWords Hood: Breaking Down Ad Rank, Google and Your Business
• Without this, your entire PPC campaign will fail, Wordtracker