This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
Topic: Wordtracker
SearchCap: The Day In Search, February 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Maps Adds Variety Of Hi-Res Image Improvements Bing Maps has announced a series of updates to its high-resolution imagery, including expanded coverage, better mapping of ocean floors, cloud filtering and […]
SearchCap: The Day In Search, January 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: A Year Later, Google’s Block Sites Feature Remains BlockedIn 2011, Google rolled out a feature allowing searchers to block web sites they don’t like from appearing in its search results, which […]
SearchCap: The Day In Search, August 24, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: Android Noogler, Google Paper Towels & Big Yahoo Ball In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat […]
SearchCap: The Day In Search, May 16, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Knowledge Graph To Provide Answers, Not Just Links Hinted at for months, Google formally launched its “Knowledge Graph” today. The new technology is being used to provide popular facts […]
SearchCap: The Day In Search, May 15, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A Glossary Of 15 Really Useful International Search Marketing Terms A conversation with a number of international search marketers recently showed that their range of experience ranged from expert to beginner, […]
SearchCap: The Day In Search, February 9, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Paid Search Uncertainty Principle In 1927, Werner von Heisenberg documented what he referred to as an “Uncertainty Principle” governing quantum mechanics. The Uncertainty Principle holds that an observation cannot precisely […]
SearchCap: The Day In Search, February 3, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Common Tracking Problems: How To Troubleshoot & Fix Them I spend a lot of time trying to figure out exactly what is wrong with some clients’ analytics installs. Unlike types […]
SearchCap: The Day In Search, January 31, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Matt Cutts Convinces Some South Korean Govt. Websites To Stop Blocking Googlebot Matt Cutts, international diplomat? That might be the more appropriate title for Google’s chief spam cop. According to the […]
Link Building Tool Review: WordTracker Link Builder
This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link building efforts. Based in London, the Wordtracker staff is […]
SearchCap: The Day In Search, November 3, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Algorithm Change For Freshness To Impact 35% Of Searches; Twitter Firehose Remains Off Google announced they are rolling out a new search algorithm change that helps make the search […]
21 Essential SEO Tips & Techniques
Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.” Without access to high-level consulting and without a lot […]
SearchCap: The Day In Search, April 4, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Twitter Improves “Who To Follow” Results & Gains Advanced Search Page Twitter announced that it has improved its “Who To Follow” feature with better people search results and added a new […]
SearchCap: The Day In Search, February 23, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Forrester Research Publishes 1st Report On Enterprise SEO Automation Tools Today, Forrester Research unveiled a 6- page report on the utility of SEO automation tools for use in larger enterprises. Six […]
SearchCap: The Day In Search, June 30, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google News Has Major Redesign: Personalization, Sharing & “News Stream” Offered Today, Google News is undergoing its first major redesign since being launched in 2002. Gone is the default “section” view, […]
Yahoo Publishes Online Style Guide As Printed Book, Gives SEO Advice
On July 6th, you’ll be able to purchase a printed book written by Yahoo called The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World. Putting aside for a moment the irony of providing an online style guide as a printed book, what’s this style guide all about? […]
Yahoo, Once King Of Keyword Research Tools, Now Recommends Others (Including Google’s)
Yahoo published their very own Yahoo Style Guide this week. We took a look at the SEO basics section of the style guide and noticed Yahoo has a list of keyword research tools. In that list, Yahoo recommends everyone from their competitor, Google to 3rd party tools from WordTracker and Keyword Discovery. Many of you […]
Out Of Keyword Ideas? These 7 Tools Will Help
There are times when you want to expand your keywords but you have run out of ideas and places to look. In this post I will examine some alternate tools to help you come up with new keywords. Always remember, just because a tool suggested a keyword does not mean you should use it. Consider […]
5 Website Tips To Keep Your Brand Image Fresh
As the old saying goes, you never get a second chance to make a first impression, and your website is no exception. To ensure that your site creates a positive impression, you need to keep it well maintained. Considering that a website is one of the most important marketing tools, marketers should be mindful that […]
6 Discovery Methods For Finding Ideal Linking Partners
One of my link builders recently had the brilliant idea of putting together and sending out a questionnaire designed to gather information how the other link builders in our agency perform their daily link building tasks. We’ve always worked on the assumption that each link builder will naturally be drawn to using certain specific tools […]
Dear Senator (and Texas Gubernatorial Candidate) Kay Bailey Hutchinson, Here’s A Free Crash Course On SEO
The “Kay Bailey Hutchinson for Governor Official Website” put up by “Texans for Kay Bailey Hutchison, Allan Shivers, Jr., Treasurer” over the weekend in support of Kay Bailey Hutchinson for Texas governor was briefly in Google but now appears to be completely missing. Huh. Odd since Bing seems to have indexed it just fine, although […]
SearchCap: The Day In Search, February 24, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, February 4, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Wishing For The Perfect Search Marketing Tool
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. My SEM Wish List: All I Want For Christmas is the Perfect Search Tool, Continued In my last column, I explained how much I want a new […]
Dear Santa, All I Want For Christmas Is A SEM Super Tool
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today’s in-depth look: Creating a SEM Super Tool and a contest for search engine marketers: Calling all search geeks: PPC management tool vendor Marin is running an […]
A Small Business Search Marketing Thanksgiving From A-Z
Thanksgiving is almost here, and as the McGee family sits down at a table full of turkey, stuffing, and potatoes next week, we’ll do our regular Thanksgiving tradition: From A-Z, each family member takes a letter and shares something s/he’s thankful for this year. In that same spirit, here’s a list of things that small […]
SearchCap: The Day In Search, November 18, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 5, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Mr. Search Marketer Goes To Congress (Part 2)
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]
Eight Keyword Research Mistakes That Are Costing You Money
One of the reasons search marketing is so effective is that it delivers information on products and services to people who are actively seeking them out. People enter search terms into a search engine and the engine provides sites and ads that are relevant to the terms. This arrangement is beneficial for the user because […]
SearchCap: The Day In Search, December 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 25, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, October 9, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, August 14, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, July 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Doing Keyword Research? Here Are Some Resources To Help!
Search term research is one of the fundamental activities for a successful search marketing campaign. You’ve got to know the words people are using if you want to target them properly. To help, I’ve expanded the Search Term Research section of Search Engine Land to list a variety of resources and tools you can consult. […]
Small Business Advantages: Being Responsive
Back in March, Christine Churchill wrote a Small is Beautiful column about the ability of small businesses to be flexible and creative, to think locally and explore niche markets that larger companies wouldn’t enter because they were too large or too slow to change in Survival of the Nimble. When your company is run by […]
SearchCap: The Day In Search, April 10, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: