SearchCap: The Day In Search, May 30, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Search Rolling Out Nutrition Information On More Than 1,000 Foods
  Building on their Knowledge Graph technology, Google search is rolling out nutrition information on more than 1,000 fruits, vegetables, meats and meals. Users will be able to search on everything from simple one-word terms like apple or carrot to more complex dishes such as burritos or chow mein to find relevant nutrition information. According to […]
• Google Adds Structured Data Markup Helper Tool
  Google announced today a new, fun and useful tool to help webmasters markup their webpages with schema structured data. Structured data markup can help a webpage enhance its search listings by adding rich snippets to the search results page. Google announced two upgrades here to the structured data tool. Google added a new tool to […]
• SEM-Like Control For Successful PLA Campaigns
  There are notable similarities between keyword and PLA campaigns that, when leveraged properly, will give retailers greater control of their campaign management. Let’s evaluate how retailers can leverage best practices from their keyword campaigns and apply them to their PLA campaigns for maximum efficiency and control over their budgets. In SEM, search engines decide which […]
• Bing “Re-Imagined” For Windows 8.1: More Beautiful, Comprehensive And Integrated
  Windows 8.1 is intended to “fix” many of the perceived problems of Windows 8. However, for the Bing team, the release of Windows 8.1 offered a new opportunity to more deeply integrate Bing into the OS and provide a richer experience for users. With the new release, Bing becomes something more than a “search engine.” […]
• How to Counter Your Ignorant Boss’ Misconceptions About SEO
  Any in-house SEO professional (or consultant) who has been in the industry for even a short time has likely had to dispel misconceptions and inaccuracies about SEO to a senior manager, budget holder or client. These misconceptions can often be so embedded that they result in an underfunded, under-resourced and under “mind-shared” SEO program. To […]
• Will Enhanced Campaigns Drive Mobile CPCs Down?
  There are two pieces of conventional wisdom surrounding Google’s Enhanced Campaigns that seem to get tossed around a lot without much thought or examination. The first is that this new campaign model will make it easier for small advertisers to get into the mobile advertising game. The second related piece is that Enhanced Campaigns will […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Lists Get A Major Expansion: 1,000 Lists & 5,000 Accounts Each
• Google Glass Diary, Part 5: Why Brands Must Give Users Control
• Study: 76% Of Executives Believe CEOs Should Be Utilizing Social Media Channels
• Janrain Announces Integration With “Login With Amazon,” Amazon’s New Social Login For Ecommerce
• Amazon Launches “Login With Amazon” Service For Third-Party Sites, Apps And Games
• (Google) Glass Half Full?
• Thwart Social Media Crises With Brand New Hootsuite Security Suite Social Tool
• Twitter App Update Makes Photo Sharing Even Easier & Lets Users Proof Tweets Before Going Live
• New To Google AdSense Ad Review Center: Block Similar Ads Integration With Google Image Search

Search News From Around The Web:

Local Search & Maps

• Baidu announces new version of maps that allows friends to chat and share their real-time location, The Next Web
• Wikimedia launches ‘Nearby’ to surface Wikipedia articles based on location, and it wants your photos too, The Next Web
• Google + Local Updates, Mike Blumenthal

Link Building

• 17 Types of Link Spam to Avoid, Moz
• Is it a Good Link or Not?, Search Engine Guide
• 5 Alternative Free Backlink Analysis Tools, internetmarketingninjas.com
• Techniques To Discover Your Spammy Links, Search Engine Roundtable

Searching

• HTTPS on by default, dukgo.com

SEM Industry

• Hats Off To Danny Sullivan, Zenith Social Media Conference Keynoter & Beyond!, aimClear Blog
• Spain & Search Marketing: The 6th Edition, State of Search
• Global Media and Advertising Leader Nick Brien Joins Covario Board, Covario
• The Best SEO & PPC Jokes, koozai.com

SEO & SEM

• How My First Search Ad Copy Went from Useless to Useful, Bing Ads Blog
• AdWords Brand Ads Shifting to Bottom of SERP Leading to Lower Sales, RKG Blog
• Bidding Best Practices (Part 4): Setting your bid adjustment for time, Google Mobile Ads Blog
• Freelance copywriters and IT: Can’t we all just get along?, seocopywriting.com
• How Google Authorship decreased our traffic by 90%, jitbit.com
• Search Tools Provided By Google, SEO.com
• How the Heck Do You Create Original Content?!, manishpandey.com
• The Truth About Content Marketing & SEO, Online Marketing Blog
• News Flash: PPC Is Inbound Marketing, wordstream.com
• SEO Industry is Booming and SEO Jobs Abound, BruceClay.com
• How Ignoring Match Types Can Kill Your PPC Campaign, blog.adstage.io
• Mastering PPC: How to Use Google’s New Keyword Planner, SEER Interactive