SearchCap: The Day In Search, October 14, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google Images: Search By Image Not Working For Many
  Google’s Search By Image feature is currently not functioning for many searchers. The search by image feature allows a searcher to take an image from their computer or plug in an image source URL into Google Images and Google will return related images, with web pages that may have more information about the image. The […]
• Eating My (Key)Words: Changing The Way We Think About SEO
  I have glimpsed the future of search, and it is not keyword-driven. While I have long been an advocate of using keywords as an indicator of a searcher’s intent, I am about to eat my words. The truth is that search is heading in a direction that most of us could not have foreseen… a […]
• Google And SEO Communications: Swahili Vs. Latin
  There are many in the SEO community that get very frustrated with Google, and one of the reasons for this is simple: there is a communications gap. This is not a simple case of US English vs. UK English, but more like Swahili vs. Latin. Many publishers — and many who profess to be SEO […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter Advertisers Can Now Schedule Promoted & Organic Tweets
• US Sen. Markey Calls For FTC Investigation Over Google’s “Shared Endorsements”
• Facebook Buys Israeli Mobile Analytics Company Onavo
• Foursquare Ads Now Open To SMBs All Over The World
• Understanding & Utilizing The Right Tactics For Your Display Campaign
• Doug, Ford’s Hilarious Spokespuppet, Is Missing From YouTube

Search News From Around The Web:

Link Building

• Penguin 2.1: What Changed Since 2.0, and How to Recover, Search Engine Journal
• Will Google Punish a Guest Posting Strategy Due to Unnatural Link Patterns?, Search Engine Watch

Searching

• Google Tip Calculator, Google Operating System
• New Online Reference: Rap Stats, Interactive Tool to Plot Frequency of Words Appearing in Rap Lyrics, LJ INFOdocket

SEO

• What’s The Word? Hummingbird., aimClear Blog
• 3 SEO Success Factors for 2014, Search Engine Watch
• 5 New Realities of SEO, ducttapemarketing.com
• 5 Qualities You Need in Hiring the Right SEO Manager, Daily SEO Tip
• Google Hummingbird Patent Documents, Search Engine Roundtable
• How to diagnose your traffic drop, 3qdigital.com
• Productizing Your SEO Business, SEO Book
• SEO is D.E.A.D., Econsultancy
• Should webmasters focus on more than just ranking in search results?, YouTube
• The Ten Year SEO Plan, SEO Theory
• Ultimate Guide to Google Penalty Removal, Moz
• Why SEOs Need to Pay Attention to Freebase, Bill Hartzer

SEM / Paid Search

• 9 Rookie PPC Mistakes That Drive Me Crazy, Luna Metrics
• Changes Coming to Nextag’s CPC Rates, RKG Blog
• Hallelujah! AdWords for Video Gets a Great New Editing Tool, 3qdigital.com
• Optimization Series: Auction Filtered, Google Ads Developer Blog
• Preparing Non-Seasonal Accounts for the Holiday Season, Clix Marketing PPC Blog
• Targeted Keyword Research (Without Google’s Keyword Tool), Crazy Egg

Search Marketing

• Google Updates AdWords Partners Logo, Search Engine Roundtable