TikTok statistics you need to know
Dive right into all the company’s official TikTok & Douyin’s user statistics - Monthly & daily active users, growth figures, demographics & much more.
Topic: Latin
International SEO execution: Keyword research, link building & UX that converts
Learn how to structure, localize, and optimize your website for international audiences. This guide covers hreflang, geotargeting, multilingual SEO, and more.
How to master user intent with SEO personas
Your users don’t search the same way, so why treat them like they do? Build SEO personas that refine your content and boost rankings.
The art of subtraction: How to do more with less in SEO
Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.
5 Excel and Google Sheets tricks every SEO should know
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights.
This day in search marketing history: February 20
Google stops supporting meta news keywords tag, plus: Google Ads tweaks mobile speed score algorithm, Voluntary Code of Practice and more
5 international SEO tips that don’t include hreflang
Hreflang tags are not enough to ensure a country-specific site ranks in its local market. Follow these tips to boost your international SEO.
Google updates its title algorithm for multi-language or transliterated/scripted titles
Make sure your titles match the language and/or script of your page or Google may change it for you.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
Social Shorts: YouTube expands ad inventory, Twitter launches Fleets, more
YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program […]
The Ultimate Guide To Advertising Metrics
by Abhik Shome If you have ever tried your hand at running a digital marketing campaign, it is vital that you learn about the importance of advertising metrics. Whether you are planning social media posts, running display or search ads, or even blogging, understanding advertising metrics can help you improve your performance dramatically. So What […]
Google: Using non-English URLs for non-English websites is fine
In Google's latest SEO snippets video series, Google's John Mueller talked about non-English URLs and SEO.
Spring Equinox Google doodle introduces Quinn, an animated flower fairy & musician
Designed by Google doodler Sophie Diao, the image leads to a search for Spring Equinox.
Microsoft Translator App Comes To iOS & Android With Wearable Support
Microsoft launches a new mobile app for real-time translation to compete with Google's Google Translate app.
SearchCap: Firefox Picks Yahoo, Apple Maps Partners & Bing Home Page HD
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Free Ride? In Europe, Google Will Remain Firefox Search Default Despite No Deal How much does it cost to be Mozilla’s Firefox search provider in Europe? Perhaps nothing — because Google […]
SearchCap: Matt Cutts Extends Leave, Google Day Of Dead Doodle & Local Black Friday Tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2 Creative Ways To Promote Vital But Infrequently-Searched-For Events With PPC No search volume? No problem! Columnist Pauline Jakober provides helpful tips for campaigns focused on low search volume, high conversion […]
Day Of The Dead Google Logo Celebrates Mexican Holiday With Latin-Inspired Art & Music
Today’s Google logo marks the Day of the Dead, a Mexican holiday to celebrate and pay tribute to deceased loved ones. Google’s logo has been replaced with a video complete with Latin-inspired music and art, featuring the traditional sugar skulls, orange marigolds and feasts often connected with the holiday. Google’s Day of the Dead doodle […]
SearchCap: The Day In Search, October 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Images: Search By Image Not Working For Many Google’s Search By Image feature is currently not functioning for many searchers. The search by image feature allows a searcher to take […]
Google Maps Adds 1,001 New Street Views From Singapore’s Bay To The Vermont State House
Google Maps has added more than 1,000 new destinations, with an expansive collection of street views across Asia, Europe, Latin America, the US and Canada. New Singapore street views have been added for Fullerton Heritage Promenade, the Singapore Zoo, and the Marina Bay Waterfront, letting users can see what it’s like to walk along Singapore’s […]
Improved Snippets, Rank Boost For “Official” Pages Among 10 New Google Algorithm Changes
Google just posted about ten new algorithm changes it has made to how it shows and ranks search results. These include showing rich snippets more often, improving the quality of snippets, a better way of showing page titles for times when Google ignores the HTML title tag itself and a ranking boost for “official pages,” […]
Too Late For Thanksgiving & Too Early For Diwali
So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.
SearchCap: The Day In Search, October 11, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hot At Sphinn: Google’s BBB Grade, Google’s Keyword Research Tool, Social Media Professionalism & More Google dominated the discussion on Sphinn this past week. Stories about Google’s “C-” rating from the […]
Google Translate Adds Latin, Google Renews Flu Search, & Adds Languages To Video Alerts
Google announced a few new small features added recently. (1) Google Translate added Latin as a new language. Google said, “although considered a “dead language” by many, Latin is still studied by hundreds of thousands of students worldwide and is the predecessor to many modern tongues.” I am sure those who study in this language […]
SearchCap: The Day In Search, June 25, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook “Search War” With Google Mostly Sound And Fury The people running Facebook are an ambitious crew; they see Facebook as a successor to Google in many respects. In fact many […]
Russia’s Yandex Search Engine Goes Global
Yandex, the top search engine in Russia, has launched a global search engine at Yandex.com. And some of the early user feedback is quite good. In its announcement (Russian language), Yandex calls this an “alpha service” and the “beginning of a long journey.” In this English-language news release, the company says it’s been indexing foreign […]
Those Special Google Logos, Sliced & Diced, Over The Years
I’ve been working on a project to classify all the special logos that Google has done over the years. Crazy? Perhaps a bit, but it’s interesting to see what Google has honored with special logos and the great increase in them recently. Besides, I like to organize things. Below, how Google’s special logos have evolved, […]
Google Goggles v1.1 Translates Menus, Books & More
The Google Mobile Blog announced a new version of Google Goggles now supports translating what it sees. You simply point the phone at the text you want translated, it could be a menu, sign, book or whatever and specify which text you want translated and snap the picture. Then Google will scan the words and […]
Google’s Virtual Keyboard Now In Search Bar
Google is deploying their virtual keyboards on the search results pages for their non-English based search portals. For example, you can see them live at Google Poland and Google Israel and Google Russia, amongst others. Here is a screen capture: As you can see, the keyboard icon is next to the search box. When you […]
Trademark Owners: Get Your New International Domain Names Now!
Soon it will be possible to register domain names using local language character sets creating vast new opportunities for marketers - and domain name sellers. Time to act to protect your own domain names and trademarks in the new languages.
SearchCap: The Day In Search, October 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Showing Ads On iPhone Map We got a tip from Anthony Avolio yesterday, who pointed out that Google was showing ads on Maps on the iPhone. Until then I […]
SearchCap: The Day In Search, February 20, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google AdSense Adds Font Selection
The Google AdSense blog has added the font selection preference for publishers. Publishers can now pick between Arial, Times, and Verdana font types and they will be present on all of their Latin-based character units. Publishers can pick the font style two different ways within the AdSense console. They can go to the “Ad Display […]
SearchCap: The Day In Search, June 13, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Human Hardware: Risk vs Reward, Expressed Through Search
We are emotional creatures. In fact, we are the most emotional creatures on the planet. Emotions are what cause us to act. The very word emotion means “to move” in Latin. Emotions move us to action. They cause us to avoid danger and pursue pleasure. They propel us to genetic propagation and steer us from […]
Megachart & Analysis: Google Executive Management Changes, 2000-2008
With two high-ranking Google executives leaving the Big G within a month’s time, I thought it would be interesting to go back through Google’s executive management page over the years and see how it reflects changes among the higher-ups. Below, there are a series of tables and commentary that hopefully let you understand the shifting […]
SEO & SEM Outside The U.S.—Tips & Advice
As many SEO/SEM professionals already know, marketing to people outside of the United States presents many challenges. Search usability is quite different due to language nuances, variations in color psychology, and allocation of screen real estate, among other things. Where are the best places for a search engine optimizer or a Web developer to place […]
SearchCap: The Day In Search, May 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
University Of Lausanne Joins Google Book Search Library Project
Both the Google Book Search Blog and the Google Librarian Central Blog have announced that University of Lausanne in Switzerland has joined the Google Book Search Library Project. The university will digitize books not only in French but also in English, German, Latin, Italian, Japanese, Spanish and other languages.
Q&A With François Bourdoncle, CEO Of Exalead
Exalead is one of those great search engines that most people haven’t heard of. And that’s a shame, because it offers some really powerful and unique features that most information professionals love. Exalead is also the name of an enterprise search company, co-founded by today’s Q&A participant, François Bourdoncle. Working on web technologies from the […]