Google top stories carousel now showing non-AMP listings
Are you noticing your non-AMP pages showing up in this spot now?
Topic: Accelerated Mobile Pages
Instagram Reel ads are the new TikTok competitor; Monday’s daily brief
Plus, Google cuts down FAQ in SERPS
Video: John Shehata, the Global Vice President at Condé Nast on Search
This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.
Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
Plus, Google Search Console Insights report is now open to all
Google page experience update now slowly rolling out
Top stories will stop using AMP as an eligibility factor starting Thursday.
Why less is more when presenting and showcasing your expertise; Thursday’s daily brief
Plus, Facebook and Instagram are rolling out the ability to hide likes.
Google postpones page experience update rollout
The page experience update will now gradually rollout in mid-June and won't be fully live until the end of August.
Google expands its core web vitals and page experience update FAQs
Google explained it "will continue to prioritize pages with the best information overall, even if some aspects of page experience are subpar."
Your thoughts on Google paying to link to news publishers; Wednesday’s daily brief
Plus, breaking down President Biden’s social media strategy
Google Web Stories ads now available via Display Network
In an open beta, publishers can sell ads into their Google Web Stories programmatically.
Google: Page experience signals for ranking apply only to mobile
A new FAQ page answers questions about ranking, various site architectures, AMP and more.
What to evaluate ahead of Google’s Page Experience update
The content you’re competing against, the AMP option, your organization’s resources and business requirements are all part of the decision.
Google Page Experience Update to launch May 2021 with new labels in search results
Google will highlight search results that have a great page experience.
Web Stories are coming to Google Discover
Web Stories is being expanded to show in more Google areas.
Google Search Console can now help you fix your AMP Signed Exchange (SXG) problems
The AMP enhancement report and the URL inspection tool can now show you issues with your signed exchanges.
SEO myth-busting: What is not a Google search ranking factor
Google has said it doesn't use these signals to inform where your site ranks in organic search results.
Bing’s new URL Inspection tool: What it does and why to use it
A quick side-by-side of Bing vs Google's URL Inspection tools.
Google’s tools now recognize “Web Story”
As Web Stories become more popular, Google now supports labeling them as such in Google Search Console and its testing tools.
Saying adieu to AMP: You might be giving up rankings — and revenue
In one study travel marketers saw a 29% bump in mobile revenue with AMP.
How to show up on Google Discover: Google’s latest guidance
The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content.
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.
Top SEOs on Google’s Page Experience update and what you need to know
SEOs discuss the new page experience signals and AMP's fate when it's no longer required for Top Stories.
Will publishers drop AMP when it’s no longer a requirement for Top Stories?
Your organization’s resources, competitors, financial priorities and Google’s page experience update are all factors to consider.
AMP won’t be required for Google’s Top Stories section
When Google's Page Experience Update goes live in 2021, AMP will stop being a requirement for the top stories section.
The Google Page Experience Update: User experience to become a Google ranking factor
Core Web Vitals metrics will start to impact rankings in 2021. Here is what you need to know.
Google surfacing more local COVID news content to satisfy massive search demand
Local news publishers have struggled to monetize spike in consumer interest.
Google Search Console reports may have changed
Google's AMP, Mobile Usability, Speed, all rich result reports have been updated.
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
How to use the AMP status report to identify page errors, validate fixes
Google’s latest Search Console training video explains how to troubleshoot your AMP pages.
Google adding more news content to ‘top stories’ in search results
Users will now see multiple carousels of news stories.
Google’s new snippet settings give webmasters control over their search listings display
Google adds max-snippet, max-video-preview, max-image-preview and more to the nosnippet snippet controls
Getting started with Google Tag Manager
Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process.
Google testing highlighting content on-site based on the search result clicked
Make sure to check your call to action and ad placements.
You can now add custom JavaScript to AMP pages
The new amp-script component offers more feature flexibility and interactivity.
Traffic from Image’s Swipe to Visit feature now appears in Search Console
Data is available under the new ‘Amp on Image Results’ search appearance.
Google testing tools now support evergreen Googlebot
After three months, the Google testing tools are now using the latest version of Googlebot.