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SearchCap: The Day In Search, June 24, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes […]

Barry Schwartz on June 24, 2013 at 5:01 pm | Reading time: 5 minutes

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Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting
The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length, and finds the campaigns and ad groups that experienced […]
Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans
Bing announced Bing For Schools today, a new program designed for K-12 US schools, scheduled to launch later this year. In an effort to help schools teach digital literacy skills, Bing For Schools will offer an ad-free search experience with SafeSearch settings to filter adult content and lesson plans attached to homepage images. The Bing […]
Google Rolls Out AdWords Dynamic Retargeting For Retailers
In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. The company is also piloting dynamic retargeting in the travel and education sectors and plans to expand availability to more sectors later this year. […]
Google Takes Street View Images From The Tallest Building In The World At Dubai’s Burj Khalifa
Google Maps adds another first today with Street View images from Burj Khalifa, the Dubai skyscraper that sands at 828 meters (2,716 feet) tall, making it the tallest man-made structure in the world. According to Google, not only is this their first-ever collection of images from the Arab World, “This is the first time we’ve […]
Google Celebrates 2013 Gay Pride Month With Rainbow Search Box For LGBT Searches
For a number of years, Google has recognized Gay Pride Month by adding gay pride-inspired art to the Google search box on the results page of LGBT searches. This year, Google is marking Gay Pride Month 2013 with a 3D-styled rainbow encasing the search box: Google’s past support for Gay Pride month include rainbow-themed search […]
Preview Google’s New Structured Data Dashboard Beta
A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters, received my welcome email to take a look at the report. To sign up, you can do so at over here – I am […]
Google Drops Another Search Operator: Tilde For Synonyms
Google has quietly dropped another search operator, the tilde (i.e., ~) search operator. Google Operating System blog noticed the lack of support for the tilde operator over the weekend. Reportedly, Dan Russell, a Search Research Scientist at Google, confirmed Google dropped the feature. Dan said the feature was dropped to “lack of use.” Dan told […]
How To Evaluate A Potential Website Acquisition
There are a number of things to take into consideration when buying a website. For purposes of this article, I don’t mean the usual business considerations such as price, terms, etc. Let’s dig into how you need to look at this from an SEO perspective. You can also use this thinking to evaluate whether or […]
Duck Duck Go’s Post-PRISM Growth Actually Proves No One Cares About “Private” Search
Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Google has little to worry about. People don’t […]