SearchCap: Google PayDay Loan 3.0, Bing Ads URL Tagging & World Cup Fever

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google Launching Payday Loan Algorithm 3.0 Targeting Spammy Queries This Week

  Google’s head of web spam, Matt Cutts, announced at SMX Advanced tonight that the third version of PayDay Loan algorithm is launching this week, as soon as tomorrow. This algorithm specifically targets “very spammy queries” and is unrelated to the Panda or Penguin algorithms. Didn’t Google just update the PayDay Loan algorithm a couple weeks […]

• Google Introduces Richer Flight Search Experience

  Google is introducing a revamped flight and hotel travel search experience. To date both products have been mostly underwhelming. The big promises of Google’s ITA acquisition have yet to bear fruit but that may change with the new Google Flight and travel search experience. Previously the best feature of Google Travel was Flight Explorer (immediately […]

• AdWords Best Practices Resource Center Opens for Digital Marketers

  We are pleased to announce the new Google-sponsored AdWords Best Practices Center on Search Engine Land. This page provides best practices that are authored and curated by the search company – including checklists, guides, white papers, and webinars – all geared toward improving proficiency with AdWords. In addition to best practices that have been extensively […]

• Bing Ads URL Auto-Tagging Finally Arrives

  Rejoice, the Bing Ads team has finally rolled out one of its most-requested features — auto-tagging for ad destination URLs. When UTM tags are added to destination URLs on ads, the performance metrics can flow into Google Analytics. Until now, advertisers have had to manually add tag URLs or rely on a third-party solution every […]

• Microsoft’s SMX Advanced Keynote: Cortana Makes People More Likely To Search

  We’re ready to get started on day two of SMX Advanced, and today’s opening keynote promises to talk about the future of search. Microsoft’s Marcus Ash (Group Program Manager for Windows Phone) and Rob Chambers (Group Program Manager, Applications and Services Group) will be here to talk about Cortana, the company’s recently launched virtual assistant […]

• Bing Uses Its Predictions Technology To Forecast 2014 World Cup Winners

  To kick-off today’s 2014 FIFA World Cup, Bing has launched a number of features around the tournament, including using its Bing Predictions technology to forecast World Cup winners. “On the heels of our recent foray into predictions, where we forecasted which contestants were most likely to get voted off or win The Voice, Dancing with […]

• Google’s Matt Cutts: MetaFilter Hit By Previously Undisclosed Algorithm Filter

  Last month, MetaFilter, a news and discussion site from back in the old days, told us they got hit by a Google penalty years ago that had a major impact on their business. We posted our theories and details on this penalty in our post named On MetaFilter Being Penalized By Google: An Explainer. Last […]

• Why Build Links? 6 Reasons You Should Be Link Building in 2014

  There are a hundred and one tasks in today’s marketing world designed to improve your online visibility: social media, PPC, content marketing, retargeting, blogging, email marketing, on-site and on-page optimization, content strategy, contests, partnerships, etc. etc. Why bother with link building? Isn’t link building dead? The fact of the matter is, if you’re working to […]

• World Cup 2014 Google Logo Goes Global

  Today’s Google logo kicks-off the 2014 FIFA World Cup tournament. The animated logo on Google’s homepage begins with an the word “Google” in an alternative font to the logo’s usual typography and a soccer ball (or football, if you’re from outside the US) bouncing across the screen. The Google letters transition into World Cup players […]

• Google Reconsideration Request Rejections May Include More Details

  Google’s Matt Cutts, the head of search spam, announced at SMX Advanced that they are updating how they handle reconsideration rejection requests with more details from Google Search Quality analysts. That means when a Google search quality representation reviews and responds to a reconsideration request with a rejection notice, that Google representative has a new […]

• Matt Cutts: New Payday Loan Algorithm Update Coming, More News From SMX Advanced 2014 Keynote

  Day one of our SMX Advanced conference is wrapping up, but before we call it a day … it’s time for an SMX Advanced tradition: Matt Cutts, the head of Google’s webspam fighting team, in a keynote conversation with our Founding Editor, Danny Sullivan. With all of the recent news about Google penalties (eBay, Metafilter, […]

• Bing Says “Right To Be Forgotten” Request Info Coming Soon

  The EU’s new Right To Be Forgotten doesn’t just apply to Google. Microsoft’s Bing search engine has to obey it, as well — and Microsoft says today that it expects to provide information on how to request removals “soon.” In a short help file page that went up today, Bing said that it is working […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Up Close @ SMX: 25 Social Ideas For The Advanced Search Marketer
• Facebook Updates Domain Insights To Roll Up Subdomain Traffic With Its Parents
• Enterprise Social Media Management Software 2014: A Marketer’s Guide – Now Updated
• First Look: Insights For Google+ Finally Tells Page Managers How Their Page Is Performing
• Report: Climbing To 48%, Mobile Email Open Rates Nearly Overtake Desktop in 2013
• AdRoll’s Desktop-To-Mobile Retargeting On Facebook Now Out Of Beta
• Tabasco Responds To #notaste Tweets With Witty #addtaste Tweets
• Facebook Will Soon Leverage Your Non-Facebook Web & Mobile Activity In Advertiser Targeting
• Nearly $12B In Q1 Ad Revs, Mobile Likely Above 20 Percent
• How Simply Measured Used Promoted Tweets To Drive Its Lowest Cost Per Lead
• 5 Essential Thought Leadership Skills For Content Marketing Success
• Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think
• Why Native Advertising Matters And What You Should Do About It
• Facebook Pulls Back The Targeting Curtain & Gives Users More Control Over The Ads They See
• RadiumOne Adds WhatsApp To Its Po.st Social Share Button Options
• Facebook Redesigns Embedded Posts To Boost Photo And Video Display

Search News From Around The Web:

Local & Maps

• Goodbye Google+ Local, Hello Google My Business!, SEER Interactive
• Google My Business – What You Need to Know, Whitespark

Link Building

• Link Building and Content Marketing: Two Different Peas in a Pod, Search Engine Journal

Searching

• 11 Things Bing Does Better Than Google, Business 2 Community

SEO

• Google -> Doorway -> Google -> Spam, Unmask Parasites. Blog.
• Finding SEO Opportunities With Webmaster Tools, koozai.com
• Google Structured Data Items Count Drop For Webmasters, Search Engine Roundtable
• How Google’s Panda 4.0 Algorithm Update Hurt YellowPages.com; Is Yelp Next?, www.fool.com
• Stopping Forum Spam before it Burns You Out, yourforumblog.com
• Web Developers, Remember To KISS For SEO, internetmarketingninjas.com

SEM / Paid Search

• Introducing personalized certificates and public profiles on Google Partners, AdWords Agency Blog