Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
Users will be able to ask repeated follow-up questions without the need to say "OK Google."
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google changed the way it works, and no one really noticed Jun 19, 2018 by Patrick Stox If you missed the changes Google made late last year on labeling country services, […]
The program offers the potential for better customer experiences, but privacy concerns could slow deployment.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The basics of working with Amazon Marketing Services Jun 15, 2018 by Daniel Gilbert Contributor Daniel Gilbert shares his insights on Amazon Marketing Services and how they stack up (or don’t) […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Priorities for diagnosing JavaScript-powered websites Jun 7, 2018 by Maria Cieslak Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you […]
Unlike other online retailers, 67 percent of Amazon customers trust the company to protect their privacy and personal data.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 Google Optimize tests to take AdWords to the next levelMay 31, 2018 by Matt Lawson Recently, Google released new ways to connect landing page tests to AdWords using Google Optimize. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: James Wong Howe Google doodle honors influential cinematographer behind more than 100 US filmsMay 25, 2018 by Amy Gesenhues Today marks the 1934 release date of ‘The Thin Man,’ one of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Introducing Search Engine Land’s ‘Guide to PPC’May 24, 2018 by Ginny Marvin Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, […]
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.
PPC has become shorthand for advertising that appears on search engines. bought through Google Ads and Microsoft Advertising to advertise on Bing, but many other ad platforms also support pay-per-click or cost-per-click ad buying, including Facebook, Amazon, Twitter, Pinterest, Snapchat, Quora and LinkedIn. Advertisers can buy display, video, social and native ads on a pay-per-click […]
Even if Apple's smart speaker sales don't grow, they could still generate $800 million this year.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords sets parallel tracking deadline & will warn advertisers using HTTP landing pagesMay 17, 2018 by Ginny Marvin Advertisers using third-party click measurement systems need to prepare for parallel tracking. AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing is latest to ban cryptocurrency adsMay 15, 2018 by Ginny Marvin The updated financial product and services policy will take effect in June. Pause underperforming ads with this updated AdWords […]
SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.
Search only mentioned twice in a nearly two-hour keynote that saw a long list of announcements.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdWords interface will be phased out by year-endMay 7, 2018 by Ginny Marvin Google will notify advertisers ahead of the final switch to the new AdWords experience. Link building is […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come. Google rolls out new ID requirements […]
Enhanced capability is likely a preview of many similar Google Assistant integrations to come.
Reports from digital marketing firm Merkle show Amazon's Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
Social Media is forever changing. What started with sites like Friends Reunited simply helping you find your old classmates in the early noughties is now a complex set of ecosystems. Each social network has its own culture and rules. Many now have their own celebrities and sub-cultures too, which are completely unknown by the outside […]
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22 verticals.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling Facebook is reportedly the source of some of the fake review solicitations. Google posts $31.1B in […]
Facebook is reportedly the source of some of the fake review solicitations.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Voice agents and interfaces will require many new marketing strategiesApr 19, 2018 by Barry Levine Marketers are only now getting a glimpse of the many approaches that will be required for […]
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: In big win, Apple hires Google AI chief John Giannandrea away from GoogleApr 4, 2018 by Greg Sterling Apple must succeed in AI if it is to remain competitive with rivals. […]
Apple must succeed in AI if it is to remain competitive with rivals.
Price extensions are available in the US and rolling out to international markets this month.
Role previously held by John Giannandrea to be split between Jeff Dean and Ben Gomes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: April Fools’ Day 2018: Google, Amazon & more have fun over the weekendApr 2, 2018 by Barry Schwartz April Fools’ Day 2018: Google, Amazon & more have fun over the weekend […]
April Fools' Day 2018: Google, Amazon & more have fun over the weekend
While deregulation has been a stateside trend over the past decade, the 28 members of the European Union are gearing up for a massive increase in regulations around data privacy in the form of the General Data Protection Regulation (GDPR) — and this regulation will make a splash across the pond as well. Briefly, virtually […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: To comply with GDPR, Google asks publishers to manage user-data consent for ad targeting in EUMar 23, 2018 by Greg Sterling Publishers are being asked to manage the consent process on […]
Penalties will be stronger, and there will be an individual right of action.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches cost-per-sale Shopping Actions, unified shopping program across Search, Assistant & ExpressMar 19, 2018 by Ginny Marvin In its answer to Amazon, Google’s new umbrella program will extend existing relationships […]
In its answer to Amazon, Google's new umbrella program will extend existing relationships with retailers and enable universal checkout across platforms and devices.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 marketing and promotion tactics to get your content discoveredMar 9, 2018 by Kristopher Jones Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content […]