What SEOs can learn from COVID rankings volatility [Video]
Google’s prior work to prioritize EAT signals for YMYL queries, in tandem with shifting search behavior, may explain over two weeks of rankings fluctuations.
Topic: Barry Schwartz
Google shouldn’t pause algorithm updates during the pandemic, expert SEOs say [Video]
While it’s not business as usual, search engines need to continue to help users, provide vital resources and fight against misinformation.
Chapter 2: Content & search engine success factors
Content should be your first priority when thinking about SEO. Quality content is how you engage, inform, support and delight your audiences. Creating authentic, valuable content is also critical for search engine visibility. Indeed, that’s why the Periodic Table Of SEO Factors begins with the content “elements,” with the very first element being about content […]
Chapter 5: Trust, Authority & Search Rankings
If search engines can decide to trust links or social accounts, can they learn to trust websites? Absolutely. There are several factors that go into establishing a site that both users and search engines will deem trustworthy. Here we dive into the Trust elements of the Periodic Table of SEO Factors. “Just to frame what […]
Chapter 3: Site Architecture & Search Engine Success Factors
The next major on-page group in the Periodic Table of SEO Factors is site architecture. It plays a critical role in SEO effectiveness. These factors affect the findability and usability of your site. Good architecture makes content easier for search engines and users to access and navigate. Take the following architectural factors into account as […]
Chapter 9: Emerging verticals in search
Search has expanded well beyond the traditional results page. New to Search Engine Land’s Periodic Table of SEO Factors is a look at emerging verticals within search. Voice, image, local and video search offerings provide users with options for locating information in the manner they prefer. These emerging verticals do not require a completely different […]
16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search
A discussion about the impact of new search behaviors, changing websites and algorithm updates on the massive shifts they're seeing.
Replay: SEOs talk COVID-19 search disruption
A panel of experts joined Live with Search Engine Land to discuss possible changes in Google's algorithm since the coronavirus pandemic broke out.
Is recent Google algorithm volatility related to COVID-19 or normal? Live panel to discuss Tuesday
Live with Search Engine Land to livestream discussion with Barry Schwartz, Moz's Dr.Pete, Marie Haynes, Olga Andrienko and Mordy Oberstein. Join us.
[Watch] Live With Search Engine Land: Top SEOs talk COVID-19 upheaval, traffic movements and more
Lily Ray, Daniel Waisberg, Pedro Dias and Alexis Sanders discussed how some are helping clients navigate these changes to daily life and business.
Google signals stricter enforcement of GMB image guidelines
It wants to ensure "all content that appears in the Business Profile is relevant, high quality, and appropriate."
13 stories of women who are shaping the SEO field
If you’re just starting to pave your way in SEO, read these empowering stories to learn what women love about SEO.
Video: Search pioneer Mike Grehan on everything from the early days of SEO to AI’s role in paid and organic search
Grehan also settles the long-running dispute over who coined the term search engine optimization.
Google tests “in this video” search feature
How cool is this new Google search feature that breaks down the sections of the video you are watching.
Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research
Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google's review gating policy.
New edition of SEO success factors reinforces the importance of content
A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else.
Decode the science of SEO- Live webinar Tuesday!
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed the same or has become […]
Meet the winners of the 2019 Search Engine Land Awards
Agencies, teams, personalities and a couple of the industry's most cherished community leaders honored for stellar work and the examples they set for the industry.
A favicon is worth a thousand keywords
SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not wrong.
SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing to publishers: Start using new Bing URL submission process for indexing nowFeb 7, 2019 by Barry Schwartz Do you have new or updated content you want Bing to discover faster? […]
SearchCap: Google Search Console changes, hotel check-in/out data & search ad tracking
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Console to consolidate Search Performance reports to canonical URLFeb 6, 2019 by Barry Schwartz Big changes are coming to how Google reports on your data within Google Search Console. […]
Moz upgrades controversial ‘domain authority’ metric
The company says it has made a lot of improvements, but SEOs still struggle with this hot-button metric.
SearchCap: Super Bowl search ads, testing search ads & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing doesn’t show ads for queries around Super Bowl commercials, while Google doesFeb 4, 2019 by Barry Schwartz Were you interested in driving online traffic to your Super Bowl ad campaign? […]
SearchCap: Digital agency survey results, Bing Webmaster Tools, Google Search Console
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Client in-housing, competition for talent top digital agency concerns Jan 31, 2019 by Ginny Marvin Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the […]
SearchCap: Google updates, SEO education & A/B testing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Mueller previews Google image search changes, old Search Console sunsetting at NYC meetup.Jan 25, 2019 by Barry Schwartz Here are the highlights from a Google webmaster event that happened in the […]
Search Engine Land adds technical, in-house SEO experts to team
Detlef Johnson and Jessica Bowman will contribute content and expertise to our website and annual SMX events.
SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google shares tips for success in Google News search resultsJan 17, 2019 by Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Get proven SEO & […]
SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google ordered to submit search index to state sponsorship in RussiaJan 16, 2019 by Greg Sterling Google has a 45 percent search market share in Russia, second only to Yandex. Demystifying […]
SearchCap: Google blog comments & People also ask in Google
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Nofollow couldn’t save the Google webmaster blog from comment spamJan 14, 2019 by Barry Schwartz Google’s plan of “preventing comment spam” with the nofollow link attribute didn’t work for its own […]
SearchCap: SEO at Google, Sitelink ad tips & SMX Munich
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to avoid a site migration disaster Jan 11, 2019 by Chris Sherman There are many reasons you might be considering a site migration: introducing a new CMS, changing hosting providers […]
Year in Review: Top 10 SEO expert columns of 2018
Here's a look at the most read columns from our SEO experts that stood above the rest this year.
SearchCap: Google Home is really smart, Google pronounce & Congress
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create landing pages that convertDec 21, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every […]
SearchCap: Google mobile first indexing rolling, YouTube ads & Google Home for local
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first indexing now powers over half of Google’s search resultsDec 19, 2018 by Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. 3 prospecting features […]
SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do men and women value online reviews differently? Dec 14, 2018 by Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating […]
SearchCap: Google related searches, YouTube call to actions & Conductor Actions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates related searches to show image thumbnails, featured snippet-style resultsDec 13, 2018 by Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. YouTube […]
SearchCap: Google Analytics with Search Console bug & old Search Console reports
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google to redirect old Search Console reports to new ones Dec. 13 Dec 7, 2018 by Barry Schwartz It’s time to get acquainted with the new Google Search Console reports. Google […]
SearchCap: Google’s filter bubble, live streams in search & exact match naming
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google search now supports live streams with Indexing API, structured dataDec 5, 2018 by Barry Schwartz Do you live stream video content? Here is a new way to get more exposure […]
SearchCap: Google Search Console bug, AdStage news & Local Services ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t skip these critical recurring SEO tasksDec 4, 2018 by Jeremy Knauff As we near the end of the year, it’s time to review broken links, plugins, functionality and page speed […]
SearchCap: Google search bar, new rich snippets & Bing partner program
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Partner Program shifting to calendar-year qualificationsDec 3, 2018 by Robin Kurzer The change will take effect in January. Google launches Q&A structured data for Question & Answer pagesDec 3, 2018 […]
SearchCap: Delisted from Google, Cyber Monday paid search & JavaScript SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook confirms searches performed off the platform do not influence Facebook search resultsNov 30, 2018 by Amy Gesenhues The company issued an explainer on how Facebook search works. The importance of […]