This day in search marketing history: February 10
Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, Google Buzz reaction and more
Topic: Barry Schwartz
Google Search podcast carousel going away on February 13
Your Google podcast manager stats will show a drop in clicks and impressions.
This day in search marketing history: February 5
Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, Super Bowls, antitrust, and more.
This day in search marketing history: February 3
How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more.
This day in search marketing history: February 1
Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this result, fake locksmith issues and more.
9 tips to get the full SEO benefits of long-tail keywords
Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.
This day in search marketing history: January 29
Google penalizes a link network, plus: paid search spending, Google warns about article directories, Yelp ratings in Google AdWords and more.
This day in search marketing history: January 25
Google defuses miserable failure, plus: Topics API replaces FloC, value-based bidding, average search ranking position and more.
This day in search marketing history: January 23
Expedia buys Travelocity, plus: Don't Be Evil tool, semantic search, Position 6 penalty, unlimited site exclusions and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
This day in search marketing history: January 6
Google Webmaster Tools added unnatural links and cloaking spam warnings, plus: Google Shops, how Yahoo angered advertisers and more.
This day in search marketing history: January 4
Rap Genius gets out of Google jail, plus: how Rick Santorum made his Google problem worse, Yahoo's new CEO and more
Search Engine Land celebrates its 16th birthday
Search Engine Land launched on this day in 2006. Today, we look back on a successful 2022 and look forward to an even greater 2023.
7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google
From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works.
Changing URLs for SEO reasons: When is it OK?
Google’s John Mueller warns not to change URLs for SEO reasons. Is he right? It depends, of course. Here are some exceptions.
Google search study: 25.6% of desktop, 17.3% of mobile are zero-click
Is Google stealing all those zero-click searches for themselves? No. In fact, many are a result of query refinement from searchers.
Google September 2022 product reviews update rollout complete
This update impacted English-language product reviews and overlapped with Google's September 2022 core update.
Why and how to delete content in bulk for SEO
Deleting content, as part of a larger strategy to improve content quality and increase topical authority, makes sense. Here's proof.
SEO pioneer and expert Bill Slawski passes away
Slawski was best known for writing about Google patents. He has helped countless SEOs better understand how search works.
Lucid visibility: How a publisher broke into Google Discover in less than 30 days from launch
Find out why, and how, it happened – and whether that Discover visibility will remain over the long-term, in this case study.
Google tests big changes to featured snippets
The two new additions to Google's featured snippets are 'From the web' and 'Other sites say'. Here's what they look like.
How to handle unprofessional SEO treatment: tips and guidelines
Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.
7 reasons why people believe SEO myths
Here are seven reasons why people believe in SEO myths and misinformation – and what to do when these situations arise.
Danny Goodwin joins Search Engine Land
In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.
Google Search Console inaccessible for some users
Many SEOs have reported being unable to access Google Search Console.
Edward Snowden calls out Google over search engine’s privacy
Will this tweet trigger some change at Google? Probably not - but it might be wishful thinking.
Google Ads location targeting glitch causes advertiser frustration
If there's potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.
New retail integrations from Microsoft and Google in time for the holidays; Friday’s daily brief
Plus, Facebook updates measurement and reporting products
Facebook: Have you tried turning it off and on again; Tuesday’s daily brief
Plus, do you know the latest podcast lingo?
If you saw expanded search terms in Google Ads, it was a glitch; Friday’s daily brief
Plus, trying to get shadow banned on Insta for science
Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care about.
There isn’t always a quick answer in SEO and that is okay; Wednesday’s daily brief
Search Console changed how you debug some AMP URLs.
Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel.
Video: John Shehata, the Global Vice President at Condé Nast on Search
This interview covers the early days of SEO, Google News and Discover SEO, AMP, career development and more.
Google page experience update rolls out just as core update finishes; Wednesday’s daily brief
Plus, Google Search Console Insights report is now open to all
How big and fast was this Google June 2021 core update?; Wednesday’s daily brief
Google cuts short names from Google My Business
Unusual start to a Google core update, don’t you think?; Monday’s daily brief
Plus, Moz is sold to iContact
Is more transparency from Google a good thing?; Wednesday’s daily brief
Also UGC spam, shopping policies, phone calls and more.