Topic: Bill Gates

SearchCap: The Day In Search, January 20, 2010

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Buys Search Ad In Response To The China Decision The Wall Street Journal noted that Google has purchased search ads for queries done on Google.com for “Google Leaves China” or […]

SearchCap: The Day In Search, October 1, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Visited Pages, Past Hour & Fewer Shopping Sites Filtering You like it! You really like it! It being the Google Search Options feature that Google added to its search […]

Google Execs Among The Very Richest

Forbes has published its annual list of who has the most money in America and Google’s co-founders and CEO Eric Schmidt are among the very richest of the lot. At the top is perpetual leader Bill Gates. Among the top 100 roughly 10 percent made their money from tech or the Internet. However four of […]

SEO

How To Optimize For Conversion In Organic Search Results

In the past, SEO success was measured by rankings of target keywords; then the focus moved to traffic; today we have moved into the bottom-line era: organic traffic should be measured by its impact on revenue. This post is based on a presentation delivered at eMetrics San Jose 2009. It is about ways to integrate […]

Tough Love For Microsoft Search

Back in June, I spoke at Microsoft as part of a regular series for those involved with its webmaster tools group and anyone generally interested in search. My talk was called “Tough Love For Microsoft Search,” and I covered various reasons why I felt the company has generally failed to make headway in the space. […]

The Future Of Search: Your Best Friend With All The Answers

The future of search by Google’s Marissa Mayer, VP, Search Products & User Experience, discusses what she thinks the next ten years of search holds. I think she summed it up incredibly well in her last paragraph: So what’s our straightforward definition of the ideal search engine? Your best friend with instant access to all […]

I Don’t Get The Microsoft TV Ad But I Like It

Everyone is talking about the new Microsoft TV ad featuring Bill Gates and Jerry Seinfeld. paidContent.org called the ad pretty pathetic, Sam Diaz didn’t get it, nor did I. TechCrunch got word from Microsoft that the ad is triggered to “engage consumers” and “spark conversation,” which I guess it is doing.

SEO For Semantic Search Engines

A new generation of search engines is starting to become publicly available, so it’s time to start thinking about how it will affect SEO efforts. The new search engines I’m talking about are the semantic search engines, meaning they are search engines that can be queried using natural language (not keywords like when using Google). […]

SEO

You Can Search Techmeme

You can now search for past Techmeme articles directly on the site or at https://techmeme.com/search/. Techmeme’s founder, Gabe Rivera, announced the new feature today at his blog. He explained that the Techmeme search engine only searches full headlines on Techmeme, in reverse chronological order but not "discussions" listed under the headlines.

Gates On Yahoo Acquisition: It’s The Engineers We Want

CNET reports on Microsoft Chairman Bill Gates’ speech at Stanford University yesterday in which he said that it wasn’t the advertisers, the brand, or the traffic so much as the engineers that Microsoft wanted in the Yahoo acquisition. Of course, others in the company, including perhaps CEO Steve Ballmer, would say that the brand, advertiser […]

Microsoft Signals Long Term Commitment To Search Even Without Yahoo

Bill Gates told Reuters that, with or without Yahoo, the company would be investing heavily in Web search over the long term to compete with Google. Whether genuine or a negotiating position, Gates’ remarks also suggest that there won’t be any significant adjustments in the bid amount, currently valued at just over $41 billion and […]

Gates, Brin & Page: Top 5 Richest People In Forbes 400

Forbes released its latest The Forbes 400 list, and among the top ten richest Americans are Microsoft’s Bill Gates and Google’s Sergey Brin and Larry Page. Gates topped the list at number one with a net worth of $59.0 billion. Sergey Brin is listed at number five, with a net worth of $18.5 billion. Larry […]

If Search Engines Were Frat Houses From Movies

I love search engines. I love comedy movies. So let’s have fun putting the two together. Which search engines are most like some famous movie fraternities? Yes, there is an Animal House of search! Google: Lambda Lambda Lambda (Revenge Of The Nerds) As I pondered how to match search engines to movie fraternities, this one […]

Gates: My Remaining Time Aimed At “Search, Buyers & Sellers”

PaidContent has a nice roundup of Microsoft’s eighth annual Strategic Account Summit. In the Strategic Account Summit, Microsoft chairman Bill Gates said that he plans on spending the last remaining months of his Microsoft tenure focusing on “search, buyers and sellers.” Gates will be working full-time at Microsoft through mid-2008. He said online and advertising […]

The Impending Social Search Inflection Point

Search has changed. Online consumer information retrieval has reached another inflexion point – a shift from pure algorithmic search to social search. Searchers have become increasingly sophisticated, and basic algorithmic web results are getting diluted out of most mainstream search experiences such as Google, Yahoo, Microsoft, AOL and Ask. Search is not solved. At their […]

SEO

Play The Search Engine Smackdown Flash Game

Neil Patel created a new flash game named Search Engine Smackdown. The players consist of Larry & Sergey of Google, Jerry & David of Yahoo and Bill & Paul of Microsoft. You pick one player you would like to represent and then you can compete against the other players. You are asked a series of […]

Former Microsoft Search Chief Bill Bliss On Early Search Missteps

Yesterday I wrote a long piece looking at Microsoft’s moves in search since 1997. Bill Bliss, who I described as overseeing Microsoft’s "first era" of human-powered search, has added some great comments on missteps within the company ranging from not buying search technology earlier and ignoring the Google threat for so long in part because […]

What’s So Different About Being Small?

Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations. Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC front, small businesses need to write […]

Will Paid Search Conquer The Mobile Internet?

To say there’s a lot going on with mobile right now is to state something more than obvious. The carriers, the handset makers and the mobile content providers are in what amounts to a frenzy of competition and business development as they try and position themselves for what they see as the next really big […]

Looking At Microsoft’s Continued Long Game In Search

Hooked on Google from the San Jose Mercury News revisits a theme from Microsoft that I’ve reported to readers over the years. That’s how Microsoft’s failure to beat Google in search — despite millions in spending — gets the "it’s early days, give us time" defense from Microsoft. The defense is partially true, but it […]