Protecting your brand online is an ongoing activity. It requires hard work and due diligence. One area of concern is when others bid on your brand, or use your brand name in their ads. My current understanding of Google’s policy is that it’s OK to bid on a competitive brand name, but it is not […]
For some time I’ve tried to argue that product search is part of “local search,” because 90 percent or more of all products searched for online are purchased in physical stores. This is a neglected part of the local search story, which has heretofore largely been about “plumbers and pizza.” But the internet is fundamentally […]
Google has added access to public transit directions for Symbian S60 and Windows Mobile phones through its Google Maps for Mobile client application. Recently the company made them available for BlackBerry and Java-based mobile phones. (Here’s a video that shows how it works on mobile handsets.) Google Transit has public transit information and directions for […]
One of the reasons that “local search” has struggled in some quarters has been the challenge of tracking the internet’s influence on in-store or local transactions. This is a theme I heard raised by large retailers at a ShopLocal partner event a couple of weeks ago and one that came up several times in various […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Maps (Earth) is far and away the company’s most successful product after search. It is now the second most popular mapping service online (Mapquest still leads) and the most popular mobile mapping tool (Mapquest Mobile is second), according to comScore. Every few months, it seems, Google “tweaks” the service, adding new features here and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Maps and directions are (so far) the “killer app” for mobile, and yesterday comScore reported that mobile mapping usage is on the increase: “8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008. This represents a growth rate of 82 […]
I live blogged the Yahoo keynote, so forgive the disjointed notes. Frazier Miller: Rise of the Local Web, A Perfect Storm. Miller gave an engaging keynote that covered both online and mobile, user demand and advertising. Miller defined local in terms of four Yahoo properties: Search, Yahoo Local, Yahoo Yellow Pages, and Upcoming. Interestingly, Miller […]
There are ways in which Digg is like YouTube: it’s the “brand” in a competitive “social news” segment that also features Yahoo Buzz, AOL’s Propeller, MySpace News, Reddit, Ask Big News and, by some counts, more than 80 others. Similarly, YouTube was the “brand” in a crowded video segment when Google acquired the company. Digg […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
It’s search popularity statistics time again, and I’m starting off with the latest figures from comScore. Finally, a change — Google slips while Yahoo and Microsoft gain. Trouble for the Big G? Not really — because in terms of raw number of searches, June 2008 was another record breaker for Google.
We will probably look back on last year’s announcement of the iPhone (1.0) as the seminal or galvanizing event of the mobile internet. In fact, the events leading up to the iPhone were a decade or more in the making, but it’s the single moment when the mobile Internet came into focus. The world hasn’t […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Bill Macaitis is the SVP of Online Marketing for Fox Interactive Media (FIM), which runs a network of entertainment sites including MySpace, Fox Sports, IGN, Photobucket, AskMen, Rotten Tomatoes, American Idol, GameSpy, Scout, and Flektor. The FIM network reaches over 171 million monthly unique visitors. Bill has over 12 years of online marketing experience with […]
comScore released statistics that showed the Google searcher is practically in love with the Apple iPhone. In fact, they found that 1.3 million searchers conducted 6.9 million searches for iPhone-related search terms in April 2008 alone. Of those 6.9 million searches, 88.4 percent came from Google, which is 33 percent higher than Google’s market share […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
According to comScore, U.S. Internet users watched 11.5 billion online videos in March, 2008. The average viewer watched nearly three hours of video online. These statistics make video an attractive means for advertisers to reach their audience, and in turn, a potential windfall for online video hosts such as YouTube and Google. So far, however, […]
About two seconds after Google Trends For Websites came out, people started noticing that one company’s websites oddly had no data available — Google’s own. Google will tell you all about the traffic to competitors like Yahoo and Microsoft but gives away nothing about itself. The same is true for the newly-released Google Ad Planner […]
Google Video has introduced related searches and suggestions in a horizontal layer just below the search box. These suggestions broaden or alter the scope of the original search query. It’s a way to drive additional volume and page views on Google video. However, YouTube accounts for 98 percent of video viewing on Google-owned properties, according […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The latest search engine share stats for May 2008 from Compete show Google hitting yet again another high. Let’s do the numbers, including the debate on whether Microsoft Live Search Club searches should be counted plus how everyone might start generating queries in new ways.
We are emotional creatures. In fact, we are the most emotional creatures on the planet. Emotions are what cause us to act. The very word emotion means “to move” in Latin. Emotions move us to action. They cause us to avoid danger and pursue pleasure. They propel us to genetic propagation and steer us from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
With the latest search popularity stats now in from Hitwise, Nielsen, comScore, and Compete, it’s time to pit them against each other and see what they agree — and don’t agree — about in terms of search engine popularity.
Compete makes it a quadfecta! No real surprise, the latest search engine share stats out from Compete show Google has hit a new high — just as did previous stats out this month from Hitwise, Nielsen and comScore. Plus, an interesting look at how much search traffic Microsoft’s Live Search Club generates. NOTE: ON THE […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
As with recent search stats from Hitwise and Nielsen, comScore’s latest stats for April 2008 search engine share in the United States shows Google hitting a new high, breaking through the 60% mark for the first time with comScore’s measurements.
Other than discussion of online advertising revenues, it’s an all-Google day for Search Biz: rumors of Google Mini being replaced by a hosted solution, a “public art” protest about Google doing business with the Chinese government, and speculation about the future of consumer marketing at Google.
In a move that is interesting and perhaps even surprising for several reasons, IAC/Ask is buying Lexico Publishing Group, which owns and operates “iconic” domains Dictionary.com, Thesaurus.com and Reference.com. These sites get most of their traffic through direct navigation and will increase Ask’s reach by 145 million unduplicated users (or 11 percent). Ask is saying […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Below is what happened in search today, as reported on Search Engine Land and from other places across the web
Now that the Microsoft play for Yahoo appears to be over (appears to be), everyone and their grandparents are speculating about what Microsoft and Yahoo are going to do now. One quick thing that Microsoft could do to increase its potential reach in search is encourage Facebook to put a Live Search box on the […]
CNBC news anchor Maria Bartiromo interviewed Google CEO Eric Schmidt on Tuesday and discussed a wide range of topics, from MicroHoo to advertising on YouTube, mobile, and Googlephobia. There are no real surprises and nothing especially new (other than the statement about new ad products for YouTube this year). However, it you have time it […]
I’m in London today for Live Search’s Executive Symposium, designed to educate key thought leaders, company executives, and others about what Microsoft is doing in search and what’s happing in search generally. I’ve twittered the morning sessions, which were interesting and full of stats. Below, the raw twitters. If time allows, I might clean this […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
I’ve now compiled the latest search popularity stats from Hitwise, Compete, comScore, and Nielsen Online. That means it’s time to put them all together once again, to see what a "panel" of ratings services agree on — and don’t agree on — in terms of search engine popularity.
Continuing from previous search stats from Hitwise, Compete, and comScore, Nielsen Online is now out (PDF file) with search engine share figures in the United States for March 2008. Similar to Hitwise and comScore, Google remains at a high but unlike some of the others, Microsoft and Yahoo come off lows.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.