The 5 latest Google Ads features and how to make the most of them
A guide to testing the latest Google Ads features and let them work for you.
Topic: Connexity
Spotted: Links to competing shopping engines in UK Google Shopping results
The new look is in response to the European Commission's antritrust ruling against Google, but it may not satisfy rivals.
CSEs will compete head-on with Google Shopping in EU search results
To provide "equal treatment" in the ad auction, Google Shopping will operate as a separate business unit bidding against Comparison Shopping Engines
SearchCap: Facebook Business Search, Google Maps App & Link Building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization Dec 15, 2015 by Stoney deGeyter Columnist Stoney deGeyter believes we have moved beyond “traditional” keyword optimization and should now […]
SearchCap: Google Maps Update, Google Quote Boxes & Geo-Location Test
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Want To Speak @ SMX Milan? Here’s How The agenda is complete, and we’re now accepting submissions to speak at Search Marketing Expo – SMX Milan 2015. To increase the odds […]
Problems & Solutions: Analyzing The EU’s Antitrust Charges Against Google Over Shopping Search
The EU has raised four concerns about how Google has dominated shopping search. A close look at each charge and possible fixes that might emerge.
SearchCap: Google Local Quality Guidelines, Shopzilla Rebrands & Mobile SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 6 Things You Always Wanted To Know About AdWords Match Types (But Were Afraid To Ask) Even advanced advertisers have questions about the details of keywords and match types. Contributor Matt […]
Shopzilla’s Rebrand As Connexity Opens Search Marketing Technology To Retailers
Shopzilla, best known for its comparison shopping engine, changed its name in September to Connexity Inc. to reflect a change in focus. The company still operates its consumer-facing sites, but now makes its B2C assets and shopping data available to marketers as managed services. As part of the rebrand, the company rolled out new and […]
SearchCap: Google Structured Snippets, DuckDuckGo Blocked In China & Ask.com Arbitrage
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Ask.com Google Arbitrage Ever Stop? Google has been steadily cracking down on sites with poor quality content, both on the organic and the paid side. So why does Ask.com continue […]
SearchCap: The Day In Search, March 14, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Penalizes Two German Link Networks; One Being efamous Google’s head of search spam, Matt Cutts, announced on Twitter today that they have penalized and taken action on two additional German […]
Shopping Comparison: TheFind Finds Lowest Price More Often Than Google, Bing, Others
In December, Danny Sullivan sought to determine which of the major shopping search engines found the best prices for common products. The shopping engines compared in Danny’s articles were Nextag, Shopzilla, PriceGrabber, Google, Bing and TheFind: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? The Test Continues: Which […]
Sponsored Study Argues Google’s “Rival Links” Don’t Drive Enough CTRs To Rivals
Google’s original antitrust settlement proposal, negotiated with the European Commission, was attacked by Google competitors and critics as being a token concession to competition. Anti-Google lobbying group FairSearch.org sponsored a consumer study that argued Google’s presentation of three “rival links” to competitors in search results did little to drive traffic to competitors’ websites. In September Google presented a […]
The Test Continues: Which Shopping Search Engine Finds The Best Price For A Blu-Ray?
It’s time for our second test of how well Google Shopping and other shopping search engines find the best prices on products. For this installment, what’s the lowest price from a major retailer for a copy of “Red 2” in the Blu-ray, DVD and digital download combo pack? Is The Featured Price The Lowest Price? […]
Brand Bias: 70% Of Consumers Look For Known Retailers When Doing Product Searches
New research from Search Engine Land and SurveyMonkey shows that consumers have a definite brand bias when it comes to searching for products online. According to data from a survey conducted last month, almost 70 percent of US consumers said they look for a “Known retailer” when deciding what search results they click on. That […]
SearchCap: The Day In Search, December 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals? It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to […]
The Test Begins: Do Google Shopping & Other Shopping Search Engines Give You The Best Deals?
It sounds pretty damning. Two recent surveys suggest that Google Shopping isn’t leading searchers to the best prices on products. But the surveys weren’t well documented, nor did they include competitors like Bing, Shopzilla, PriceGrabber and Nextag, which have similar issues. So, Search Engine Land will be running its own fully documented tests. Every few […]
The Searcher’s Guide To Black Friday, Cyber Monday & Holiday Shopping
This year, U.S. shoppers now have more opportunities than ever to join the throngs scrambling to secure holiday bargains, thanks to many brick and mortar stores opening ever earlier and staying open ever longer. Black Friday, the traditional post-Thanksgiving sales lollapalooza, has become a 24-hour slog for many retailers. And some retailers, impatient to lure […]
Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures
In June, the US Federal Trade Commission warned seven “general purpose” search engines — including Google, Bing and Yahoo — about the need to ensure they were properly disclosing paid ads. But 17 other “specialty” search engines were also warned. Which ones? The FTC wouldn’t say. Thanks to a Freedom of Information Act request, Search […]
Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]
CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon Product Ads all drove roughly half the traffic of Google PLAs. In Q2, the […]
A Black Friday & Cyber Monday Shopper’s Guide To Comparison Shopping Search Engines
The holiday shopping season is almost upon us. Black Friday comes at the end of the week, followed by the increasingly popular Cyber Monday. While there are plenty of deal sites, there also remain traditional shopping search engines that consumers may wish to use. Shopping search engines, or perhaps more properly, product and price comparison […]
RKG Report: Search Growth Declines Slightly; Shakeup In Store For Shopping Space
Paid search’s growth rate slowed a bit in the second quarter of 2012, but it still increased 29% year-over-year — down from a 32% year-over-year growth rate in Q1. That’s according to the RimmKaufman Group’s latest report on digital marketing, released this week. Generally speaking, CPC’s were down (6%) as compared to the same period […]
eBay Buys Local Products Search Engine Milo For $75 Million
Shopping.com parent eBay has reportedly acquired local product inventory site Milo.com for $75 million in cash. Milo was aspiring to become the “Google of local product data.” The acquisition is a bit of a surprise to me but problably came out of discussions about a strategic investment. I believe Milo and Shopping.com were in discussions […]
Search Tips For Black Friday & Cyber Monday
Ladies and gentlemen open your wallets — and start your smartphones. The holiday shopping season is upon is. This year more than ever there are scores of sites, apps and online tools to direct you to the right product at the best price. It can all be a bit overwhelming in fact. Below I’ve tried […]
SearchCap: The Day In Search, September 29, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Will Your Inhouse Social Program Win Awards? Recently I decided to delve deeper into social media than I ever have. Trying to wrap my head around the actual value behind social, […]
SearchCap: The Day In Search, August 9, 2010
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AdSense Updates Ad Layouts The Google AdSense blog announced they have updated the layout of some AdSense units. The main changes were to make the ads “more space-efficient and visually […]
Google Is Top Shopping Site, TheFind Passes Yahoo As The New Number Two
According to comScore data, Google Product Search has become the top comparison shopping engine online. Number two is now TheFind, which moved in front of Yahoo Shopping in terms of average daily users: Source: comScore TheFind has been quietly moving up the ladder over the past couple of years and now has surpassed all longer-established […]
Two Essential Search Channels To Boost Holiday Sales
Here are a couple important areas for Industrial Strength search marketers to focus on right now, both of which are feed-based: Google Product Search and Yahoo! Paid Inclusion. Below I outline why these channels matter more than ever this holiday season, and how they can help you capture substantial traffic and sales. Google Product Search […]
SearchCap: The Day In Search, October 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, April 10, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, January 31, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, January 22, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, December 18, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 28, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 16, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Local Search Is About Products Too, Not Just Restaurants And Plumbers
Often when people discuss local search they’re referring to finding restaurants or plumbers. But the concept of “local search” should include goods and product purchases as well. Whenever I discuss products and retail as part of the definition of local search people are often a little skeptical. Yet again and again studies show that consumers […]
History Of AOL Search
In preparation for those trying AOL tomorrow as part of our first Google-Free Friday, I thought it would be helpful to give some background on AOL in search. AOL has long offered search — and even owned several web crawling technologies — over the years. Don’t forget to read AOL: Tomorrow’s Google Free Friday Alternative […]
Kicking The Tires On Shopping Search, Part Two: The Independents
A few weeks back, we looked at how the major engines, Google, Yahoo and Microsoft, handled shopping search. This week we look at four of the dedicated shopping search portals: BizRate.com, Shopping.com, Shopzilla.com, NexTag.com, and a relative newcomer to the space, Become.com. Each of these properties matched up quite well in terms of user experience […]
Can You Spot The Paid Link?
In Time For Google To Give Up The Fight Against Paid Links? last week, I wrote about Google’s second major war against paid links that’s now underway. Today, I came across two examples that illustrate why this is such a difficult war for it to fight. How do you spot the paid link hidden among […]
Google Warning Against Letting Your Search Results Get Indexed
The days of doing a Google search that brings up results leading to search results from other sites are heading for a close. Matt Cutts, in his Search Results In Search Results post today, points out a change to Google’s guidelines that shows a crackdown on this type of material may begin. More about what I’m talking about below, […]