Google Analytics Data API adds cross-channel conversion reporting (alpha)
Developers can now access unified paid and organic conversion data programmatically, though the feature is still in limited alpha.
Topic: Conversion of units
How to optimize for ROAS in Google Ads using LTV insights
Drive sustainable Google Ads growth by shifting from short-term wins to LTV-focused strategies that boost long-term growth and profitability.
How to track and measure PPC campaigns
Editor’s Note: What is Pay Per Click Tracking? PPC tracking helps you analyze how users interact with your ads, from clicks to conversions. It includes metrics like cost-per-click (CPC), calculated by dividing ad spend by clicks, to evaluate and optimize campaign performance. Tracking and measuring are essential for reporting on performance and optimizing your pay-per-click […]
7 Google Ads features to streamline your workflow
These built-in features can help you manage your Google Ads campaigns more efficiently so you can focus on bigger-picture tasks.
Google rolls out maximize conversion value smart bidding strategy
It is now available in all Search campaigns.
Google expands App campaigns search inventory on iOS browsers
Conversions won’t be available via third-party tools.
Campaign-level conversion actions now live for Google search, display campaigns
Campaign action sets are also available to optimize campaigns for multiple conversion actions.
5 A/B testing resolutions you should embrace in 2017
A year’s beginning is the most ambitious of times for teams and businesses — lots of reflection, planning, strategizing, revamping approaches, right? To get you off to a good start, we have listed five A/B testing resolutions that should take in 2017. A/B testing is a relatively young practice, yet it only takes a Simple […]
SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After buying Yahoo for nearly $5 billion, Verizon is now in the search businessJul 25, 2016 by Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and […]
Google sunsetting AdWords Converted Clicks in September
The Conversions metric finally takes over for AdWords' original conversion tracking method.
AdWords Cross-Device Conversions Now Rolled Into Conversions Column, Available For Bid Strategies
AdWords brings cross-device conversions into the fold, no longer separating it from single-device and single-browser conversion counts for reporting and bid automation.
SearchCap: The Day In Search, November 6, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Home Page Promotes Motorola Droid Google really wants you to buy a Motorola Droid, the hot new phone that just hit stores today. In fact, Google is so enamored that […]
Google AdWords Makes Conversion Tracking “Easier”
The Google AdWords blog announced they have made it easier for advertisers to add and track the conversions for their search ads. Google has added to the AdWords interface sections for (1) Conversions, (2) Webpages, and (3) Code. The Conversion page shows you the conversion actions you’re tracking. Web pages shows the web pages you […]