Microsoft Advertising’s October product updates include aligning with Google Ads’ ETA deprecation timeline, new view-through conversion metrics and more.
To calculate your Page RPM use our helpful Page RPM Calculator below. Not only can you work out how much revenue you will earn from different levels of page views (or page impressions), but you can also derive the number of page views you would need in order to hit a specific level of revenue. […]
Facebook Ads bugs unnerve advertisers Last week, more bugs beset a wide number of advertiser accounts and ads, causing temporary ad disapprovals and accounts being disabled. “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks,’ said Zenia Johnson of 3Q Digital. Why we care. Advertiser frustrations over […]
Audience Network ads will be blocked from pages deemed to have moderate or high brand risk.
by Abhik Shome If you have ever tried your hand at running a digital marketing campaign, it is vital that you learn about the importance of advertising metrics. Whether you are planning social media posts, running display or search ads, or even blogging, understanding advertising metrics can help you improve your performance dramatically. So What […]
Though they're ticking back up, decreased CPMs are still a buying opportunity.
CPC campaigns are an effective and easy to understand method to drive traffic to a webpage. Once you know where to find clicks, however, CPM campaigns can often become a more cost-effective solution. The trick is finding this tipping point where running a CPM campaign will get you the same/more clicks for less money than […]
Ford reports the new offering reduced campaign costs by more than 20% compared to its previous YouTube campaigns.
Whether you are working out your CPM, or your CPV on YouTube we’ve got a calculator for you. Most of these stats are readily available where you are running ads. However, sometimes it makes more sense to make calculations yourself. This is especially true if you are an advertising professional, and want to make sure […]
Whether you are working out your Engagement Rate on Facebook or your CPV on YouTube, we’ve got a social media calculator for you. Most of these stats are readily available from the social networks’ built-in analytics. However, some (like Instagram engagement rate or Follow Ratio) are really only available here. The below list of calculators […]
Use our handy PPC Calculator below to work out how much you are paying for clicks. You can also derive the number of clicks or ad spend you would need to hit a target PPC. If you want to know how to calculate your PPC, feel free to experiment with our Pay Per Click calculator. […]
In a flooded social landscape, Susan Wenograd argues that the most successful brands will be the ones that integrate robust paid strategies and prioritize high-quality creative.
PPC has become shorthand for advertising that appears on search engines. bought through Google Ads and Microsoft Advertising to advertise on Bing, but many other ad platforms also support pay-per-click or cost-per-click ad buying, including Facebook, Amazon, Twitter, Pinterest, Snapchat, Quora and LinkedIn. Advertisers can buy display, video, social and native ads on a pay-per-click […]
A new video ad format brings video to mobile devices, in locations where no YouTube videos currently exist.
Do you know your CPM from your CPC? What about from your CPE? What’s the difference between LB and FB? Find out by using the below feature to search through our [glossary_exclude]Digital Marketing Acronym Finder.[/glossary_exclude] The glossary is being updated all the time. If you think there is anything missing, please get in touch to […]
What is a 320×50? The 320×50 ad unit is an IAB Mobile standard ad unit with the dimensions of 320 pixels wide by 50 pixels tall. This ad size is known as a Mobile Leaderboard or Smartphone Leaderboard. It is the big brother of the 300×50, which is known as a Mobile Banner. A 320×50 ad unit is most commonly […]
We have provided a useful Impression RPM Calculator below to work out your RPM as well as derive the number of impressions and cost you would need to get a specific RPM. Impression RPM calculates the amount of revenue you have received per 1,000 ad impressions (on average). What Does RPM Mean? RPM stands for […]
The 970×250 is an ad unit that has dimensions of 970 pixels wide by 250 pixels tall. 970×250 ads are also known as a Billboard. It is usually used as a type of Pushdown ad. Despite being designated a Rising Star in 2011, the 970×250 ad is pretty rare across the internet. Larger sites often […]
If you are trying to work out the CPvM of a campaign, use our handy CPvM Calculator below. We also help you to work out how many viewable ad impressions you have so you can use this to work out how much you can get from this ad pricing model. Our CPvM Calculator will help you […]
We have provided a useful CPC Calculator below to work out your CPC as well as derive the number of clicks and cost you would need to get a specific CPC. If you want to know how to calculate your CPC, feel free to experiment with our Cost Per Click calculator below using different scenarios in […]
Use this CPM Calculator to calculate the CPM of your campaigns. CPM is the price per 1,000 impressions. Our Cost Per Thousand calculator will also help you work out the number of ad impressions or the cost you would need to hit a specific CPM. Feel free to experiment with different scenarios in order to […]
Ad pricing for website owners is a relatively simple proposition. There is a clear hierarchy in what is best for your site in theory, but in practice, it entirely depends on what else you have running on the site and the eCPM. But we’re getting ahead of ourselves… The hierarchy of ad pricing for website owners […]
Ad pricing for ad buyers is at the same time both very simple and very complicated. Out of the main three types of ad pricing models, two of them are very favourable to ad buyers, and the third has its charms too. The main three ad pricing models for ad buyers CPC campaigns are great […]
eCPM stands for effective Cost Per Thousand Impressions (with M being the Roman numeral for 1,000), or sometimes equivalent Cost Per Thousand (they are the same thing). This means that it is effectively what you would have paid if you were using a CPM model. We have provided a useful eCPM Calculator below to work out […]
What Does CPvM Mean? Also known as vCPM. CPvM advertising is where the CPvM price is the amount that gets paid when an ad is viewed 1,000 times. Viewed is the significant word here, as at least 50% of an ad has to appear on a users screen for one second it to be paid […]
The CPI price is the amount paid per installation of an app on a mobile/cell phone. For example, if you booked a campaign to have your app installed 800 times at a CPI rate of $8 then each install would cost you $8 and in total, you would pay $6,400. CPI Definition CPI stands for […]
When should I be selling ads on a CPE basis? The simple answer is: when you have spare space on your site and it’s a good advertiser. A CPE campaign is a confusing beast – on the one hand, you are being paid whenever a user has anything to do with an ad that seems […]
The Cost Per Click price is the amount paid every time a user clicks on an ad. When booking a Cost Per Click campaign a certain amount of clicks are promised, the CPC is paid out for each click delivered. If you book 1,000 clicks for a €10 CPC for example, then you owe €10,000 if they […]
When should I be buying ads on a CPA basis? The simple answer is: when you have the opportunity and the technology. Buying ads on a CPA basis seems like a no brainer: you only pay for ads when they make you money – what could be better! More so than even CPC campaigns, CPA ad […]
The CPA price is the amount that gets paid when an ad causes a sale (or an action). This means that a CPA advertising price can seem quite high compared to CPM or CPC. This is because conversions (sales) are quite rare comparatively. For example, you book an ad campaign on a website and agree […]
When should I be buying ads on a CPM basis? The simple answer is: when you have enough time to shop around. Buying ads on a CPM basis may seem like a bad idea for most ad buys, as it intuitively makes sense to only pay when someone clicks on your ad, or when someone […]
When should I be selling ads on a CPM basis? The simple answer is: if you are getting a reasonable amount of money for your inventory. Selling ads on a CPM basis is advantageous to website owners as you can then guarantee the revenue for a certain amount of ad impressions. It makes sense to […]
CPM is an ad pricing model used to buy advertising space, most commonly for display advertising or paid social. It is the amount an advertiser pays per 1,000 ad impressions. Typically for this ad pricing model, a specific amount of ad impressions is booked at a set CPM price (rather than working on a pay-as-you-go […]
Welcome to our Ad Pricing Guide where we explain everything you need to know about the different ways in which ads are priced. If you are new to advertising, you may expect that you pay for each ad individually, and maybe if you’ve done some research you may think that you actually only pay when […]
Most advertisers start out using CPC campaigns because they make the most intuitive sense! With a CPC campaign, you are paying for tangible results (clicks). So why would you want to switch to paying for impressions? Well, under the right circumstances it can become much more cost-effective to do so. If you can get more […]
The CPC you pay is the amount you pay per click. As you probably want to spend your money as efficiently as possible, a lower CPC is generally a good thing. However to ensure the success of your site you will first and foremost want to encourage interested, repeat visitors to come to your site. […]
Last updated June 2024 Index Click on the links below to jump to the associated section What is a frequency cap? Frequency cap advice for Ad Buyers CPA Campaigns CPC Campaigns CPM Campaigns Frequency Cap Advice for Site Owners Technical Information Frequency Formula Find out more What is a Frequency Cap? A frequency cap is […]
Before you can work out how much money your site will make, you have to understand the different types of advertising rates. Unfortunately for you, the advertisers decide the way in which you will be paid for delivering their ads. Although you cannot change how they pay you, it is worth knowing the advantages and […]
Pre-Roll is commonly used to refer to any type of video advertising. It is also often called Video-On-Demand (VOD) in online advertising. Pre-Rolls are an incredibly effective yet expensive form of advertising. They are prevalent across most sites with any amount of video content and are highly sought after by marketers and ad networks alike. […]
A reskin is a branded image that replaces the background of a website. It literally means putting a temporary skin for an advertiser over the top of your website’s design (hence the term re-skin). Often sold as part of a Sponsorship or Homepage Takeover, these ads can be very effective if costly. Reskins are always […]