The PPC Twittersphere lit up today with word that Google dropped the latest version of AdWords Editor today. Here’s the lowdown on what’s new in Version 10.4. Bids and Bid Strategies: Much awaited, AdWords Editor now supports flexible bidding strategies. Users can update bid strategies down to the keyword level, apply flexible bid strategies from […]
What is a 300×600? The 300×600 ad unit is an IAB standard ad unit with dimensions of 300 pixels wide by 600 pixels tall. 300×600 ads are also known as a Monster MPU, Half Page Unit (HPU) or Filmstrip. The 300×600 ad can be run in its own ad slot but is more commonly set up as a multi-sized ad slot […]
What is a 160×600? The 160×600 ad size is an IAB standard ad unit with dimensions of 160 pixels wide by 600 pixels tall. This ad size is known as a skyscraper ad, a super skyscraper or sometimes a wide skyscraper. The 160×600 ad size is generally placed on the side of a page, so as to show users an ad as they scroll […]
The 120×600 ad unit is a now-defunct IAB standard ad unit historically referred to as a skyscraper. The skyscraper size was 120 pixels wide by 600 pixels tall. The 120×600 skyscraper ad size was retired in 2011 by the IAB. The skyscraper ad size has now been changed to 160×600 (which is sometimes called a super-skyscraper or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Keyword Planner Now Shows Trademarked Terms At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving […]
In a significant move, Google rolled out CPM bidding by viewable impression in AdWords this week. Advertisers will only be charged for ad impressions that can actually be viewed in-screen by users, rather than on the traditional served impression basis. New reporting metrics are also available, all powered by Google’s viewability measurement solution, Active View, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Enables “OK Google” Hands-Free Voice Search On PCs Through a Chrome browser extension users can now invoke the hotword (or hot phrase) “OK Google” to initiate hands-free searches on the […]
In recent years, using cookie data in behavioral targeting strategies has been heralded as a game-changer by online marketers. A large part of this attention is focused on data management platforms (DMPs) that enable behavioral targeting through the use of cookie data to categorize a user’s website activity and optimize ad buying. Although this has […]
Once you have set up your ad campaign, it’s time for the most important process in online advertising – judging your campaign. To ensure a continuing good return on investment, you have to keep checking on your campaign. This is to make sure it’s doing what you want it to do, and as well as […]
This is a loaded question, as it depends on what you are advertising and where. The important thing to know is how to compare the prices of different places. You do this by working out the eCPM of what you are buying. eCPM stands for “effective Cost Per Thousand impressions” and is used to turn […]
Before you buy any advertising space you should decide what it is you actually want from your ads. By having a clear focus on your goals from the outset you can maximise your results while minimizing wasted ad spend. Online advertisers goals generally fall into one of the following categories: Selling products or services Gathering […]
Once you’ve got your ad network tags working on your site, you have done the hard part. There are many more things you can do in terms of having a more advanced setup, but these should wait. Don’t jump into adding anything new until you are sure that your initial setup is working fine – […]
Choosing which ad network you join can be quite overwhelming. Each one will offer you the moon, so how do you decide which one to trust? Unfortunately, the answer isn’t as simple as us just pointing at the best one and telling you to go with them. You see, there are more ad networks out […]
Through online advertising’s ups and downs, search — because of its orientation toward performance — has always been a stalwart category. Despite much talk about branding, social and immersive advertising lately, search still commanded the lion’s share of online advertising revenues (46.5%) in 2011 and its share grew from 2010 numbers (44.8%), when it experienced […]
Local mobile ad network xAd has released its first quarterly report detailing traffic trends and user behavior on its network. While all mobile ad networks offer geotargeting, xAd is one of a small number of mobile networks that specializes in local (search and display). CPM rates are considerably higher than on more conventional mobile ad […]
Google has announced additional targeting capabilities for ads appearing on its Display Network, allowing advertisers to choose categories, rather than keywords, to trigger their ad’s appearance. Given AdWords’ genesis as a search-oriented advertising system, keywords have always been the main mechanism for targeting ads, though additional refinements and options have long been available. Now, Google […]
The Google AdWords Blog announced a new ad format available on the image search vertical. The new ad format is the old-style leaderboard display ad. The leaderboard is an image ad 728 pixels wide by 90 pixels tall. Here is a picture of a leaderboard ad on Google Image search: These ads are charged on […]
Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of Google Maps. The sponsored map icons are basically company logo enhanced points of interest icons. For example, instead of seeing a generic ATM machine icon on Google Maps, you may see […]
Display advertising and local search have been key points of emphasis for major online search engines and networks in earnings calls over the last several weeks. This raises an interesting question about the interplay between local search and display ads: Can local spend help drive display advertising over the near or medium term? While we […]
Google has long been seeking to diversify its revenue base and ad products to attract more ad dollars and different types of advertisers. There’s a lot more money, for example, in brand advertising than in direct response. The YouTube acquisition was partly about getting more display/brand ad dollars. Google’s DoubleClick acquisition was also about targeting […]
According to SEMPO and its Annual State of Search Survey 2007, SEMs largely remain focused on search fundamentals: traffic, conversions, CTRs, and ROI. Very consistent with percentages in last year’s results, marketers and agencies are interested in direct sales (58 percent) and brand awareness (61 percent). But there’s new interest in video and mobile, as […]
Yesterday Google announced mobile image ads. The ads are displayed on the mobile sites of publishers that are participating in AdSense for mobile (or that opt-in to the new program). Mobile image ads are created in users’ AdWords accounts and require more or less the same type of setup as traditional AdSense ads. The image […]
Google’s new Ad Manager (currently in a limited beta) is a free ad serving platform directed toward small and medium-sized publishers that don’t need a complex, customizable solution such as DoubleClick’s DART platform (which Google just acquired). It’s a product for the broad, middle market intended to bring both greater simplicity but also more control […]
As expected, Google announced another push to get advertisers and publishers to utilize video ads. Yes, Google did a pilot video ad program back in May 2007 and then another video ad push in October 2007. But from these, Google said they’ve learned much and have made changes to the new program. Google said they […]
On Friday comScore put out ad publisher site rankings. Unsurprisingly, Yahoo ranked as the top site with just under 19 percent of US online display advertising. MediaPost took this data and further analyzed it, finding that Yahoo enjoys the industry’s highest CPM rates at $12.65, more than $4 higher than the next highest site, MSNBC. […]
The Inside AdWords Blog announced they are renaming the “site targeting” feature to “placement targeting” because now you can specify the sections of a site that you want your ad to be displayed on. Google also announced that advertisers can now specify if they want to pay on a CPC (cost per click) or CPM […]
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released online advertising figures for the second quarter and the first six months of 2007. For the first time, revenues exceeded $5 billion in a single quarter and first half revenues reached $10 billion, compared with $7.9 the previous year. Year-over-year growth was about 26 percent. Search, […]
Google AdWords has added a new option to enable advertisers an to specify an average (i.e. preferred bidding) CPC or CPM bid, as opposed to a maximum CPC or CPM bid in their campaigns. If you select the new CPC/CPM option, your bids will fall around the price you picked. For example, if you want […]
Property search site Zillow is helping to lead a wave of innovation and development in the real estate vertical. This morning the site announced a range of new features including “Home Q&A,” which allows people to ask questions about properties and neighborhoods, and “EZ Ads,” which allows agents and others to create simple, CPM-based create […]
The Google AdSense blog announced that Google is to test new video ads on the AdSense network from content providers such as Sony BMG Music Entertainment and Warner Music Group. AdWeek reports that the ads are to be tested for four-weeks, and have already begun. InformationWeek informs us that the ads will be “billed on […]