ChatGPT shortlists: How to benchmark visibility and find room to compete
Track shortlist visibility, positioning, citations, and fan-out queries to spot where your brand can break into AI-driven buying decisions.
Topic: Danny Goodwin
How to build an E-E-A-T checker with Claude Code
Build an AI-powered E-E-A-T auditor that crawls websites, applies Google's quality guidance and generates polished reports in minutes.
Your AI salesforce is already selling your brand. The question is who trained it.
Recommendations depend on confidence, not just content. Here's how search, knowledge graphs, and third-party proof influence AI decisions.
What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Timeless SEO rules AI can’t override: 11 unshakeable fundamentals
AI is reshaping search, but some SEO rules never change. Learn the timeless principles—content quality, site structure, and trust—that AI can’t override.
SEO, GEO, or ASO? What to call the new era of brand visibility in AI [Research]
Survey, search, and hiring data reveal which AI-era search terms are gaining traction and how they shape brand visibility.
The search visibility framework: Dominating every corner of the SERP in 2026
Compete in the AI era of search. The five pillars of the search visibility framework let you maximize SERP coverage and conversions.
What’s next for SEO in the generative AI era
In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive and thrive as search shifts in the AI era.
The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content
The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to enforce its inauthentic content policy.
The entity SEO fix that separated two Danny Goodwins
A name mix-up in Google’s Knowledge Graph sent credibility to the wrong Danny Goodwin. Here's how it got untangled.
How AI Is Reshaping SEO: Insights from Search Engine Land and Fractl
Get access to new research from Search Engine Land & Fractl on AI search trends, SEO strategies, and what’s next for marketers.
Kelsey Libert on AI reshaping SEO, scalable knowledge, and building authority
SMX Advanced speaker Kelsey Libert shares insights on AI-driven reinvention, shifting user behaviors, and building brand visibility.
Mordy Oberstein on old vs. new SEO, Google rank volatility, and an era of refinement
SMX Advanced speaker Mordy Oberstein shares insights on AI hype, SEO’s shifting role, algorithm chaos, and the internet’s golden age.
James Brockbank on vanity vs. sanity SEO metrics, the shifting SEO landscape, and link relevance
SMX Advanced speaker James Brockbank shares insights on, SEO strategy, AI impacts, and SEOs working backwards from business goals.
Dawn Anderson on the SEO AI storm, user journeys, and why search is exciting again
SMX Advanced speaker Dawn Anderson shares insights on SEO's future and adapting to the era of generative information retrieval.
Will Scott on AI content reuse, schema and semantics, and generative engine optimization
SMX Advanced speaker Will Scott shares insights on AI SEO, semantic strategy, content reuse automation, and the future of search.
How to rank higher on Google (even if you’re just getting started)
Want to boost your Google rankings? Learn key SEO tactics to improve visibility, drive traffic, and climb search results with this step-by-step guide.
Dave Davies on LLM content SEO shortcuts, attribution loss, and agentic AI
SMX Advanced keynote speaker Dave Davies shares insights on LLM pitfalls, weird tech gotchas, and why generative engines are the future.
[Next Week] Learn, grow, and connect at SMX Advanced in Boston
Actionable training. Next-level networking. Don't miss the first IRL SMX event since 2019.
Crystal Carter on the LLM-SEO intersection, new SEO ideas, and reasoning models
SMX Advanced speaker Crystal Carter shares insights on SEO reinvention, deep search, and why relevance is the future of search.
Eric Enge on winning SEO, E-E-A-T, and adapting to AI
SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic shifts, and the signals Google values now.
How to get cited by AI: SEO insights from 8,000 AI citations
From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns visibility in generative search results.
Dealing with Google Ads frustrations: Poor support, suspensions, rising costs
Google Ads is a powerful platform – but not without its headaches. Here’s why advertisers are frustrated and what needs to change.
13 digital marketing trends you should plan for in 2025
Key trends in AI, personalization, search optimization, and tech to deliver consistent, impactful brand experiences.
What Is SEO – Search Engine Optimization?
Get started learning the basics of search engine optimization – how SEO works, why it's important, the different types of SEO, and much more.
How to spot and avoid shady link building vendors
Avoid the pitfalls of link network spam. Here’s how to spot scammy pitches, identify toxic sites and protect your brand’s SEO.
SCAMPER your way to better SEO and content marketing ideas
A framework for driving highly varied and valuable ideas for SEO and content marketing (includes a template and leading questions).
How SEO moves forward with the Google Content Warehouse API leak
Addressing common questions, critiques and concerns following the massive Google Search leak and how your approach to SEO should change.
Unpacking Google’s massive search documentation leak
This breakdown unveils potential Google Search ranking factors, including details on PageRank variations, site authority metrics and more.
Google responds to leak: Documentation lacks context
Google won't comment on the specific elements in the document, in order to keep its ranking system safe and secure.
Why advertisers can no longer trust Google
Trust in Google has absolutely collapsed in the wake of revelations from the DOJ antitrust trial. Eleven advertisers told us why.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Teaching writers when and how to use generative AI to create helpful content
Dive into a framework for teaching writers to use AI tools effectively while preserving expertise, factual accuracy and audience needs.
Climate change SEO survey: Making the web more sustainable
Uncover the link between SEO and environmental sustainability and how SEOs can aid in shaping a greener digital landscape.
Periodic Table of SEO Elements
Search Engine Land’s Periodic Table of SEO Elements (originally known as The Periodic Table Of SEO Ranking Factors when it debuted in 2011) is a globally recognized and widely used tool designed to help you understand the essential elements of a winning SEO strategy. This resource is ideal for helping those new to SEO, as […]
How to ‘un-ruin’ the internet: The ultimate guide for SEOs
Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and spotlight real individuals in SEO.
Top link-building insights heading into 2024
Optimize your link-earning strategy for better rankings in the new year.
Bing Webmaster Tools performance report gains new data but you can’t filter by just Bing Chat data
You can filter by web and chat combined, you can filter by news, images, videos and even knowledge panels.
How generative AI will change SEO as a profession
AI isn't coming for our jobs just yet, but the industry is changing. Here's what generative AI means for the future of SEO.
Google stops testing links in Search Generative Experience snapshot answers
This test began earlier this month and it seems Google has now paused showing links in these AI-generated answer results.