Pagination & Canonicalization For The Pros Presentations from SMX Advanced, June 2012 Using the pagination tag with optional parameters, sort orders, and filters. Are there still reasons to use robots.txt or noindex? Can a canonical tag really replace a 301? How do you keep your IIS=based site from infinite redirect loops when you canonicalize default […]
In previous posts in this column, I’ve covered the intricacies of multinational search from a technical SEO’s standpoint. Leveraging multinational markup while clearing up in-site duplicate content and avoiding multinational homepage calamities is no easy matter to coordinate for big site SEO. Bringing all of those strategies to bear, and then also attempting to integrate […]
A positive trend I have seen over the past few months is companies adopting a dedicated SEO diagnostics person or integrating SEO diagnostics into existing web diagnostics protocols. I have seen a huge missed opportunity, especially with global companies, that don’t take the action to monitor page inclusions, duplicate content and redirection issues. It is […]
If the answer to this question is stunned silence, your website could lose long-term search engine visibility. Archiving has always been an important part of the SEO process.
Today, Google webmaster tools has launched a new message alert to let site owners know when a particular URL doesn’t appear because Google sees it as duplicate of a URL on a different domain. In the blog post announcing the feature and in an in-depth help topic, they provide details on how they identify duplicate […]
In 2009, Google launched the parameter handling feature of Google webmaster tools, which enabled site owners to specify the parameters on their site that were optional vs. required. A year later, they improved this feature by providing an option for a default value. Google says that they’ve seen a positive impact from the usage of those […]
Is your website’s URL structure based on the perceived logic of your boss’ teenage son? Or even worse, a software engineer? Search-engine friendly labeling systems are critical for long-term search engine visibility.
The new search engine Blekko just launched, and it’s making SEO-related data that it has found during its crawling and indexing of the web available for all sites. Just what does it include and how useful is it? Accessing SEO Data You can access SEO data for any domain or URL by clicking the SEO […]
Usablenet is one of the most popular mobile web platforms available, because they provide a turnkey solution for businesses that are looking to take advantage of mobile web traffic. According to their web site, they have built mobile solutions for over 300 companies, many of which are Fortune 100 companies like Dell, Delta Air, Walgreens […]
Duplicate Content Issues What’s the best way to deal with duplicate content issues? In this session, search engine representatives offer direct advice including tips on the new canonical tag. [flv:https://searchengineland.com/video_assets/east09/duplicate_content_issues.flv 364 200] Moderator: Danny Sullivan, Editor-in-Chief, Search Engine Land Speakers: Sasi Parthasarathy, Program Manager, Bing Joachim Kupke, Senior Software Engineer, indexing team Google Inc. Cris […]
The third and last day of the SES New York conference is now complete. Below is live coverage of the event that I found throughout the day. 21 Secrets of Top Converting Websites, BruceClay.com Ads in a Quality Score World from SES NY 2010, Search Engine Roundtable Advanced Paid Search Tactics from SES NY 2010, […]
Eric Enge has an outstanding interview with Matt Cutts. I have read through the entire interview and pulled out four key takeaways, but there is a lot more to be learned from the interview. I’ll list my takeaways in order of what I find to be most interesting: (1) Matt Cutts confirmed that a 301 […]
While Google has recently announced its support of the canonical tag across different domains, Bing says it’s still working on supporting the canonical tag on a single domain, and suggests webmasters should rely on other means to manage duplicate content. The rel=”canonical” link element was introduced earlier this year as a way for webmasters to […]
Many webmasters will be happy to know that Google has announced its support for using the rel=”canonical” link element across different domains. This is important news because when the canonical tag (as it’s become known) was introduced by all three search engines during our SMX West Conference this past February, they only supported its use […]
Many site owners have wanted the recently introduced canonical tag to work across domains. Now their wishes will come true. Google announced cross-domain support will come by the end of the year. The news came out during the Duplicate Content: The Search Engines Edition session at SMX East conference today. Google made the announcement in […]
A new feature has appeared in the Site Configuration Settings Sections of Google Webmaster Tools. The setting, called Parameter Handling, enables site owners to specify up to 15 parameters that Google should ignore when crawling and indexing the site. Google lists the parameters they’ve found in the URLs on your site, and indicates whether or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Keyword Forecasting To Insights For Search Tool Google has announced a few new features in its Google Insights for Search keyword research tool. The most important, in my opinion, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The web is full of duplicate content. Search engines try to index and display the original or “canonical” version. Searchers only want to see one version in results. And site owners worry that if search engines find multiple versions of a page, their link credit will be diluted and they’ll lose ranking. Today, Google, Yahoo […]
All web sites, whether large or small, have many of the same search engine optimization challenges. Since the beginning of interactive time, it has been a struggle for many business websites to find their voice and to provide meaningful content to the Internet audience. At Agency.com we see this struggle every day, particularly in an […]
The best time to start working on SEO is before you start building your site. It goes back to that old saying: “If you don’t have time to do it right, will you have the time to do it over?” And, of course you don’t have time to do it over. One of the biggest […]
Google’s recent blog post recommending that webmasters avoid rewriting dynamic URLs caused a minor furor in the search marketing industry. Reactions ranged from nervous fears that sites with rewritten URLs should suddenly reverse out their extensive work, all the way to amazement and even anger that Google should recommend a halt to something that many […]
Small business owners are often curious, and sometimes desperate, to understand why their web sites are doing well — or doing poorly — when it comes to search engine visibility. Online forums and message boards are filled with questions like “Why is my competitor outranking me?”, “Why doesn’t my new product page bring me any […]
The Google Webmaster Central Blog has answered some more questions asked in the Google Groups area at their blog. Remember, Google recently answered questions on image search ranking, Sitelinks, reconsideration requests, redirects and communication. This new post talks about duplicate content, overall site design, meta tags, local results, and more communication topics. Here is a […]
Almost two years ago, Google updated their guidelines to say that they can now properly handle crawling dynamic URLs. But last night, Google posted a blog entry now telling webmasters not to use rewrite rules for dynamic URLs, at least in most cases. Google say, in bold, “avoid reformatting a dynamic URL to make it […]
Struggling with duplicate content woes? Google’s done a blog post today to try and provide further advice and guidance. Among the highlights:
The most important thing you can do when talking to an SEO client (be it your boss in your company, or a different company you consult for) is to learn how to explain SEO in the simplest terms possible. When you are dealing with a non-SEO type, use the 30 second rule: explain it clearly […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Yahoo Search Blog announced a new Site Explorer feature that enables webmasters to inform Yahoo about dynamic URLs that might be creating duplicate content issues or crawl barriers. The new feature is named “Dynamic URL Rewriting,” and it allows webmasters to view potential duplicate content issues and have Yahoo rewrite those URLs at the […]
I admit it. I am a search engine geek. Because I have a passion for understanding search usability, one of my particular interests is duplicate content filtering. If you want to really irritate searchers, present the same content to them in all or most of the top 10 positions in search results. In the past, […]
The second and final day of the Search Marketing Expo show in Seattle, SMX Advanced was today. Here is what was covered at the sessions and some recaps of some of the buzz around the conference today.
What’s Up With That? Vol. 3: SEO at the FeedBurner blog answers a number of common questions people have about how search engines interact with web feeds, based in part on FeedBurner having consulted with Google and Yahoo. Among these are tips on easing duplicate content concerns.
Below are Search Engine Land’s 10 most popular stories from March 2007:
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Dave Naylor noted yesterday that Search Engine Watch appears to have largely disappeared from Google, at least when performing a site: command search. Today, Marketing Pilgrim notes a weirdly similar thing happening to another site and points to an interesting Webmaster World thread on what could be called the "About 260" problem that appears to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
Over the past year, I’ve heard more and more worries about duplicate content issues. It’s a serious concern site owners have, though sometimes I fear the worry is out-of-proportion to the reality of people actually getting hit by duplicate content penalties. Others may disagree. If you are worried, Deftly dealing with duplicate content from the […]