Google launches Display & Video 360 Structured Data Files v11 with expanded targeting
DV360’s latest update expands audience and location targeting, improves YouTube campaign support and bulk management capabilities.
Topic: DV360
Google Chrome launches new metrics to measure ad-heavy websites
Chrome’s new ad metrics give advertisers more visibility into ad clutter, page quality and inventory value.
DV360 API Adds Demand Gen Support
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sudden eCPM and RPM drops of up to 70%, sparking fears of another revenue shock.
Google Search Ads 360 (SA360) starter guide
Learn about SA360, how it differs from Google Ads and the features and benefits that make it a valuable tool for large-scale advertisers.
Google adtech antitrust trial: Everything you need to know
The antitrust trial over allegedly monopolistic practices in the $200 billion digital advertising industry could lead to significant changes.
Display & Video 360 instant reports coming to Bid Manager API
Google's DV360's real-time instant reports in Bid Manager API will let advertisers programmatically access and integrate the reporting data.
Google unveils new ways to reach streaming audiences
Google wants advertisers to centralize their streaming ad buys through its web-focused demand-side platform, Display & Video 360 (DV360)
Google to start issuing Display & Video 360 linking recommendations
When Google identifies an unlinked DV360 advertiser, it will recommend linking it to Google Analytics.
Google TV: What you need to know about CTV buying in Google Ads
New Google TV ad placement in Google Ads unlocks CTV buying. Get an overview of the implications, pros and cons, and optimization strategies.
Google investigating Display & Video 360 issue
The issue is currently being investigated and an update is expected "shortly".
How the Google antitrust lawsuit can impact advertisers
Explore the potential impact of the Google antitrust lawsuit on advertisers and the digital advertising landscape.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Google Display & Video 360 API v2 beta launched
Migrating from v1 to v2 requires updating your endpoint URLs to call v2 and updating your application to account for breaking changes.
How to build a framework for PPC measurement in 2023
Here'a a review of the measurement tools that are available right now that should serve as the building blocks.
Did Google admit it uses click data for search? Not really.; Friday’s daily brief
And, you’re no longer allowed more than one ClaimReview element per page.
Display & Video 360 gets new frequency and reach metrics
The real-time view of reach gains may help advertisers better evaluate campaign performance.
Google’s 3D Swirl ad format now available in DV360
The interactive ads are available in three sizes for mobile.
Google opens up to fantasy sports ads in the U.S.
The policy change allows fantasy sports services to advertise on properties such as Google Search and YouTube.