If you can’t say what problem your brand solves, AI won’t either
AI is collapsing discovery, search, and purchase into a single moment. Brands without clear positioning risk getting left out of the answer.
Topic: Edelman
Accessibility can’t stop at the shelf: An $18 trillion lesson for marketers
Why accessibility is emerging as a brand differentiator and a measurable growth driver for modern marketers.
Brand perception: How to measure and shape it
Brand perception drives trust and loyalty. Learn how customers view your brand, why it matters, and strategies to improve reputation and awareness.
Search Engine Land Awards 2019 Finalists announced: Full list
Join us on June 4 when the winners are announced at SMX Advanced in Seattle.
The 2018 Search Engine Land Awards Shortlist
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.
SearchCap: Google communication, search ad growth & SEO
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search ads in 1H generated $16.3 billion or 50 percent of total digital revenueNov 1, 2016 by Greg Sterling Mobile was the driver of overall growth, with mobile search ad revenue […]
Meet a Landy Award winner: Edelman takes home Best Overall Search Marketing Initiative award
To reverse a double-digit decline in online revenue, Edelman was charged with overhauling a client's entire search presence.
SearchCap: Google AdWords payday loans, organic results study & Viv
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After 4 months & 125M+ pages indexed, where are we with AMP?Oct 6, 2016 by Kristi Kellogg Contributor Kristi Kellogg recaps a session from SMX East 2016 in which Google, Condé […]
iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards
For iProspect, it's the second straight year with multiple awards as Search Engine Land again honors the best in search marketing.
News Aggregator SmartNews Shows Rapid Growth, Adds Local Channels
SmartNews' usability has driven huge adoption under the radar.
Google Overtakes Traditional Media To Become Most Trusted News Source
According to survey data from the 2015 Edelman Trust Barometer search engines (read: Google) have overtaken traditional media as the most trusted source of news globally. Last year search engines were just behind traditional media but have now overtaken them. This “trust gap” is most evident among Millennials, according to early release data seen by […]
Study: Bing More “Biased” Than Google; Google Not Behaving Anti-Competitively
Does Google favor its own sites in search results, as many critics have claimed? Not necessarily. New research suggests claims that Google is “biased” are overblown, and that Google’s primary competitor, Microsoft’s Bing, may actually be serving Microsoft-related results “far more” often than Google links to its own services in search results. In an analysis […]
SearchCap: The Day In Search, January 20, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Huge Earnings Overshadowed By Leadership Change Google just announced Q4 and full year 2010 earnings. They also dropped the bombshell that Larry Page would be taking over as CEO, with […]
Study: Google “Favors” Itself Only 19% Of The Time
For the past year or so, there’s been a rising meme that Google is altering its search results in ways to favor itself over competitors. Now a new study is out showing the opposite. Google is far more likely not to show its own products in the first spot of its search results. The survey […]
Study: Change From “Sponsored Links” To “Ads” Increased CTRs On Google
Last week we wrote about research conducted by Harvard Business School’s Ben Edelman. The study examined the issue of labeling on paid ads in search. The study found that a hypothetical change from “sponsored link” to “paid advertisement” resulted in “25% to 33% fewer clicks” on those ads. Now a study from SEM firm The […]
Study: Clear Ad Labeling Reduces Paid Clicks By 25 Percent
Google has just changed the labeling on its paid search ads from “sponsored links” to “ads.” Described by Google as being in a “limited trial” there was no further explanation behind the change. Harvard Business School’s Ben Edelman is ambivalent about the change. While it more clearly identifies what the links are, the word “ads” […]
SearchCap: The Day In Search, January 26, 2010
From Search Engine Land: Yahoo’s Q4 2009 Revenues Down Only 4%, Search Ads Down 15% YoY Yahoo announced their fourth quarter 2009 earnings just minutes ago. They reported better than expected earnings, with a decline in revenue of only 4%, year over year. Most of that decline came from a 15% drop in search ad […]
Harvard Professor Details New, ‘Insidious’ Form Of Google Click Fraud
One of Google’s more vocal critics says the company should cut its ties with InfoSpace over what he calls “a particularly insidious kind of click fraud” that involves a fairly complex combination of paid ads, affiliate traffic brokering, and spyware. Harvard assistant professor Ben Edelman also wants Google to repay the affected advertisers and be […]
SearchCap: The Day In Search, December 5, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.