PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Topic: Elizabeth Marsten
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Amazon’s A9 product ranking algorithm: Your guide to Amazon SEO for maximum visibility
Here’s what you need to know about the factors that affect your product’s organic visibility on Amazon.
What’s new and crucial in SEM
Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously.
The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes
The SEO and SEM community recognized the industry's top performers last night during the SMX Advanced Conference in Seattle.
Insights from our 2017 holiday retail survey
Retail marketers weighed in on what they did differently this holiday season.
Take our Holiday Retail Survey & let us know how your search marketing strategy changed this year
Survey results will be shared during the "Holiday Retail Search Strategies" webcast on January 18.
7 SEM experts weigh in on the biggest AdWords announcements
What do advertisers need to start thinking about now, and what are the underdog announcements from Google Performance Summit?
Google Testing “Value Alert” Notice In Google Shopping Ads
May indicate a new way of highlighting items on sale in product listing ads.
The Google Shopping Campaigns Countdown Is On: Transition Surprises And Tips From The Experts
Tick tock, we’re in the final countdown before the big transition from traditional product listing ad (PLA) campaigns to Shopping Campaigns in Google AdWords at the end of the month. Considering PLAs now can account for 40 percent or more of a merchant’s paid search traffic, getting the switch done right and the new campaigns […]
AdWords Image Extensions: Early Reactions & In-The-Wild Examples
The PPC world is abuzz over the news that Google opened its beta for image extensions, which allow AdWords advertisers to include images with their text ads. In these very early days, PPC managers that have had campaigns in the beta are in experimental mode, while others are eager to get their accounts into the […]
SMX East 2012: Pumping Up Your Flabby PPC Pecs
Pumping Up Your Flabby PPC Pecs Presentations from SMX East, October 2012 OK, so the campaigns you’ve been running have been successful. But take a look in the mirror – wouldn’t it be nice to whip them up into better shape? Take advantage of new ad formats and targeting options that make them more appealing […]
SMX East 2011: Ask The Paid Search Buyers
Ask The Paid Search Buyers Presentations from SMX East – NYC, NY, September 2011 Imagine sitting down with the internet’s equivalent of legendary advertising "mad men" David Ogilvy, Leo Burnett, Mary Wells… Now imagine asking them to describe the secrets of their success – how they create brilliant ads out of a few scant words […]
SMX East 2011: How To Create Great Text Ads
How To Create Great Text Ads Presentations from SMX East – NYC, NY, September 2011 The difference between a good ad and a great ad is like the difference between a pair of jacks and a royal flush – the great ad wins every time! In this highly-interactive session, you will learn the new best […]
SMX Advanced 2010 Slide Video: Test That Ad!
Test That Ad! Presentations from SMX Advanced Seattle, June 2010 Let’s face it. The creative, when it comes to paid search ad copy, doesn’t give you a lot of room to be creative. You’ve got so little space, so little time your ad will be viewed, that it’s essential that every word counts. You’re testing […]