Google Ads retargeting: A guide to your data segments
Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so use it.
Topic: Firebase
Steve Ganem, Product Director of Google Analytics, on GA4
We pose some questions to Google as we see the final sunset of Universal Analytics. Here are some answers from our interview with Steve Ganem.
How to track and measure PPC campaigns
Editor’s Note: What is Pay Per Click Tracking? PPC tracking helps you analyze how users interact with your ads, from clicks to conversions. It includes metrics like cost-per-click (CPC), calculated by dividing ad spend by clicks, to evaluate and optimize campaign performance. Tracking and measuring are essential for reporting on performance and optimizing your pay-per-click […]
This day in search marketing history: March 12
Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how Google prices and ranks ads and more.
3 new tools to measure Google app performance and privacy
The new solutions will be rolled out sometime next year, but advertisers can still take steps today to enhance conversion and reporting accuracy.
Google Analytics confirms another reporting delay today
After numerous issues with Google Analytics, Google has confirmed another issue with reporting.
Let’s get things straight with the Google page experience update; Friday’s daily brief
Also more on the Google product reviews update rolling, local car inventory displaying and soft 404s seem resolved.
Google tests feeds for App install campaigns, expands deep linking and reporting
Updates are aimed at improving app install outcomes.
Google Ads intros ‘restricted data processing’ capability for CCPA compliance
Here's how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK.
Google Search Console API drops more app features
If you are using the Google Search Console API, please make sure to update your tools for these changes.
Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
The company also announced a new Google Shopping experience that aspires to be more competitive with Amazon.
Google drops mobile app properties from GSC, reminds site owners to remove G+ integrations
Google giveth, and Google taketh away -- or moveth. And the search giant is emailing Search Console users about these upcoming changes.
Google shuts down Fetch As Google for mobile apps
Google begins removing app indexing features from within Google Search Console.
SearchCap: AdWords ad label, Google site search & local guidelines
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google’s green outlined ‘Ad’ label replacing solid green versionFeb 22, 2017 by Ginny Marvin The new label for search text ads is now rolling out globally. Updated Google My Business […]
SearchCap: Google assistant, AMP stats & Firebase app indexing
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Meet Google assistant: A new search platform, rather than a gadget or an app May 18, 2016 by Danny Sullivan Think of it as Google 2.0. Google assistant is Google’s search […]
Google App Indexing becomes Firebase App Indexing
Today at Google I/O, we expect an announcement that Google App Indexing is now part of their Firebase company and will be renamed Firebase App Indexing.