SearchCap: Yelp’s Leaked Documents, Bing Movie Times & YP’s MyBook

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Leaked Documents Show How Yelp Thinks It’s Not Getting Screwed By Google
  Yelp may once again feel Google is robbing it of its fair share of search traffic, with a study that’s been leaked to TechCrunch to prove it. A close read of that study actually shows that it proves the opposite — or at least, that it’s certainly not as damning as it sounds. Leaked Documents […]
• Searching Movie Times? Bing Scores 100% For Showtime Results, Google Only 70%
  Looking for the next showing of “Jersey Boys”? If you’re searching for movie times, chances are you’ll have better luck finding them on Bing than searching for a movie on Google. After the producers for the documentary “America: Imagine the World Without Her” accused Google of keeping the film’s showtimes out of Google’s search results, […]
• MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!
  Search Engine Land parent company, Third Door Media, Inc. introduces MarTech, a conference for people pioneering the field of technology-powered marketing. View the agenda for session descriptions & the speaker roster. Join us August 19-20 in Boston to learn how technology can transform your marketing operations. Save $150 before special “beta” rates expire tomorrow – […]
• How Local SEO Automation Delivers Results for Multi-Location Businesses – July 15 Webcast
  Digital Marketing Depot presents “How Local SEO Automation Delivers Results for Multi-Location Businesses” this Tuesday, July 15 at 1 PM EDT. Bill Connard of Rio SEO will discuss the planning, execution, measurement and ongoing optimization needed for effective local SEO. We’ll also discuss how to measure the effectiveness of local search efforts and how to […]
• YP’s “Mybook” Makes Local Search More Social
  Local search provider YP has been investing in its mobile app, doing brand advertising and generally seeking ways to better compete with rivals such as Google, Foursquare and Yelp. It doesn’t have the reach of Google or the content of Yelp but with its mybook feature the company may have found a way. MyBook was soft-launched […]
• Should You Gate Content? The SEO Implications
  Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There’s no magic answer to this question, but there are some important considerations […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• MarTech: The Marketing Tech Conference – Special Low Rates Expire Tomorrow!
• Facebook Adds Ability To Sell Virtual Goods To Desktop Gamers Via Ads
• Goofy Comedian Posts Whacky Instagram Videos to Promote Summer Festivals
• Tiananmen Date Over, Chinese Unblock Access To Google
• World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.
• Dodge Marketing Plan Doom With A Performance Framework
• 10 Lies You Should Never Believe From SEO “Gurus”
• How The EU Censors Google & Search Engines Just Like China

Search News From Around The Web:

Industry

• Google Redesigns The Google Webmaster Blog, Search Engine Roundtable
• SEO & Forum Community Personality, Marcia, Passes Away, Search Engine Roundtable

Local & Maps

• The Local Listing Management Hat-trick: Optimized Data, Listing Syndication and Roll-Up Reporting, Local Search Insider

SEO

• 10 Common SEO Myths – and it’s not what you think you know!, verticalleap.co.uk
• Everybody Needs Local SEO, Moz
• Prepare Your Business for Semantic Search, SEMrush Blog
• Review Snippets Show In Google Only With Site Command?, Search Engine Roundtable
• The Smoking Gun: Deleted Google Author Photos Boost Ad CTR, WordStream
• Use press releases in your SEO strategy with this one weird trick, Branded3

SEM / Paid Search

• 7 Tips For AdWords YouTube Campaigns, PPC Hero
• New labels features in AdWords API v201406, Google Ads Developer Blog
• PPC Keyword Research: When & Why Do You Need It?, koozai.com

Search Marketing

• 3 Factors of a Standout SEO Resume, BruceClay.com
• If You Are Measuring Your Success by Keyword Rankings, You’re Doing it Wrong! Pt. 1, SEO.com
• Update: Organic Search is Responsible for 64% of Web Traffic, conductor.com