SearchCap: The Day In Search, May 4, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All Some in Israel are calling foul after images of what’s described as a “secret base” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All
Some in Israel are calling foul after images of what’s described as a “secret base” in the Tel Aviv area have appeared on Google’s Street View service. But the Israel Defense Forces (IDF) — the country’s defense department — says everything is fine. According to an English-language article from Ynetnews, soldiers and vehicles inside a […]
- Search In Pics: Android Beer Slinger, Pinterest Plate & Panda/Penguin Google Toys
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Toys: Penguin & Panda: Source: Instagram Android Beer Slinger: Source: Google+ Pinterest License Plate: Source: […]
- Foursquare Adds Another Search Feature: Check-In History
Still not convinced that Foursquare wants to be more than a check-in game with points and badges? Today the company launched the latest of several search features that continue to position Foursquare firmly as a formal local search engine: a fully searchable history page where users can review their entire check-in history, including photos, tips […]
- Using Google Analytics To Collect & Benefit From AdWords Position ROI
As an agency, we talk a lot about client expectations and understanding. Reality and actuality sometimes don’t start off in the same place, or even the same hemisphere. When we talk about Google AdWords, clients sometimes expect a few hours of education on how the setup of a campaign works, and then they’re off and […]
- Former Lead Inktomi Engineer On Why Google Beat Them
Back in the late 1990s and early 2000s, Inktomi was the search engine that many SEOs focused on when optimizing their sites – they powered Yahoo, HotBot and many other portals and search engines. But soon later, Google began to dominate and Inktomi was bought out by Yahoo for just $250 million. Diego Basch, a […]
- The Keith Haring Google Logo
To celebrate the life of the late Keith Haring, Google has a special Google Logo (aka Doodle). Today would be his 54th birthday. He died at the young age of 31. But he was well known for his graffiti art and much of his later years he was involved in activism and awareness about AIDS. […]
- Google Asks Court To Dismiss Book-Scanning Lawsuits
As their long-running legal battle continues, Google has asked a federal judge to dismiss lawsuits brought by authors’ and photographers’ groups over its book-scanning service. According to Bloomberg News, Google told judge Denny Chin that The Authors Guild can’t sue on behalf of the authors because the Guild doesn’t own the copyrights to the books […]
- A Personal Preview Of SMX London 2012
Please join us for the sixth SMX event in the UK – SMX London 2012! This year’s show takes place at the Chelsea Football Club, on May 15 & 16th, with over 30 sessions, workshops and networking events covering the most important aspects of search marketing. Experienced search marketers, online managers, technology executives, traditional marketers […]
- iCrossing Tops Search Agency Revenue Rankings In Ad Age
New York-based iCrossing, a division of Hearst Corporation, tops the latest Ad Age list of top 25 search marketing agencies by revenue released today. (Link is available to subscribers only.) The agency brought in $105 million in search-related revenues in 2011, up 13.6% from the previous year. Rounding out the top five were Dentsu’s 360i, […]
- Discover Links Using Google Analytics New Backlink URL Report
Today the Google Analytics team announced that we will start seeing backlink URLs in their newly released Social Reports. According to the announcement post, written by Ilya Grigorik, Software Engineering Manager, Google Analytics (and PostRank Founder): “These reports provide another layer of social insight showing which of your content attracts links, and enables you to […]
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Report: Google Negotiating With FTC Over Safari ‘Cookiegate’ Fine
- Marketing Biz: LinkedIn Acquires SlideShare, Yahoo CEO Lies & Bing Gets a New Look
- CEO Resume Flap Brings More Disarray At Yahoo
- Facebook Roadshow Presents Utopian Vision, Obscures Deeper Tensions
- The Tech Investment Metric System — A New Type Of “Gram”
- Paypal No Longer The World’s Top Phishing Target
- LinkedIn To Acquire Slide Share For $118M, Reports Revenues Of $188M In Q1
Search News From Around The Web:
Business Issues
- Almunia says won’t rush Google antitrust decision, Reuters
- Facebook, Google Face Wait on Indian Web Content Case, thenextweb.com
- Google and Apple get a “D”, Search Cowboys
- Google’s Fiber Makes MPAA Skittish. Why Does Hollywood See All Technology In Terms Of Piracy?, TechDirt
- Jury in Oracle v. Google Has Reached a Verdict on All Questions but One – Will Try Again Monday, GrokLaw
Local, Maps & Mobile
- Google Street View exposes secret Israeli base, Ynetnews
- “We Currently Do Not Support This Location” Bug Being Fixed, Mike Blumenthal
- Google Places Account Suspended- All is Not Lost, Mike Blumenthal
- Two months later, Apple acknowledges use of OpenStreetMap in iPhoto, Ars Technica
Link Building
SEM Industry
- Video: Google Penguin, Panda, PageRank (Triple P) & Bing Redesign, Search Engine Roundtable
SEO & SEM
- Bing To crawl or not to crawl, that is BingBot’s question, Bing Webmaster Center blog
- 5 AdWords Tips from PPC Masters, ppcblog.com
- How To Beat/Recover/Understand The Recent Google Updates, syndk8.com
- How to Improve Low Quality Score Keywords: A Case Study, PPC Hero
- What Does Google Look For With SEO?, SEO Theory
Social Media
- More Ways To Use Your Klout, Klout
- Innovate through experimentation, Twitter Blog
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