SearchCap: The Day In Search, February 15, 2012

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

• Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

  Google is releasing some data on mobile search and Valentine’s Day. The company said, “A whopping 62 percent of total searches for popular national chain restaurants [in the US] on Valentine’s Day occurred on high end mobile devices or tablets.” One more time: 62 percent of all US-based national chain restaurant queries were coming from […]

• Bringing Order To Sequence In Search Retargeting

  Last month, we started looking at the types of keywords that make search retargeting campaigns work. This week, we’re going to dive in even deeper by exploring the importance of sequence in searches and how to leverage that sequence to further improve campaign performance. The order of the words your company enters into the search […]
• Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

  Landing pages have evolved a lot over the past five years. Back in 2007, landing pages were almost cliché — what I would call Landing Pages 1.0. Take this example from Google — yes, Google — with the prototypical structure: a headline, a short description or some bullets, a small image (“hero shot”), and a […]

• The Future Of B2B Search: Start Preparing For Social SEO Now

  Just when you thought your strategy was defined in SEO, the time has come for us to once again get ready for significant change in how we approach SEO as search marketers. With the recent announcements from Google, the future of search is indeed social in nature. The weighting of social signals, particularly those from […]

• Two Google+ SEO Guides You Should Read

  The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It’s still early days for Google+ and the potential search/SEO benefits […]

• DuckDuckGo Has Its First Million-Search Day

  The growth chart continues to trend in the right direction for DuckDuckGo. It was just about three weeks ago that we wrote about the search engine setting its own record with 731,000 searches in a single day. To go from that to more than a million in a few weeks is impressive. Via a tweet […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Introducing Inbound.org: Community-Curated News For Marketers
• Apple Cuts iAd Prices To Attract Brands, Compete With AdMob
• Report: More Than Two-Thirds Of Google+ Users Are Male
• Google+ Improves Upon Circles & Makes Finding Others Easier

Search News From Around The Web:

Business Issues

• Google vs. the World, The Precursor Blog
• Jeff Zucker: Candidate to Run Yahoo?, Reuters

Local, Maps & Mobile

• Google Maps Street View Images Are Time Stamped, Search Engine Roundtable
• Google Places Search Results – Description Removed to Make Room For Search+Your World?, Mike Blumenthal
• iAd Introduces Higher Revenue Share for Developers, developer.apple.com
• Southwest Airlines Launches MapQuest Flight Tracker on WiFi-enabled Flights, .mapquest.com

Paid Search & Contextual

• Mobile becomes a core component of AdSense, Inside AdSense

Searching

• Google PageRank Used in Molecular Chemistry Research, Google Watch

SEM Industry

• How Google Might Filter Blog Posts from Google Blog Search, SEO By The Sea

SEO & SEM

• A Love Letter to the Site: Command, www.internetmarketingninjas.com
• Be Careful Using AdWords for Keyword Research, SEOmoz
• Chart tuning: advanced data visualization, Google Ads Developer Blog
• Keyword Research Process Infographics, Promodo SEO Blog
• New Google Enhanced Ad Sitelinks Offer More Real Estate to Top Ads, Rimm Kaufman
• The path to proper PPC benchmarking, www.ppcassociates.com
• Why Simply Believing SEO Bloggers is Dangerous, SEO Theory

Video, Music & Image Search

• Blinkx to Power AOL Video Search, blog.kelseygroup.com