SearchCap: Google Now On Tap, Near Me Searches & AdWords Universal App Ads
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- AdWords Dimensions Tab Now Features Both Ad Group & Campaign Detail Reports
Quickly assess settings and performance across campaigns and ad groups.
- Coming Soon: “Now On Tap,” An Expanded Version Of Google Now That Works In Apps & Mobile Browsers
Google Now, the company’s predictive search product, is getting smarter and expanding to work in mobile browsers and apps that Google is indexing.
- Google’s New Universal App Campaigns Push App Promotions Across Search, YouTube, AdMob, Display
New campaign type is designed to give developers big scale for minimal work.
- How A “Good” AdWords Campaign Structure Can Hinder Advanced Insights & Strategies
While there is disagreement in the paid search community over the best way to structure an AdWords account, columnist Andy Taylor discusses some common variables to consider.
- 3 Ways To Turn Your Data Into Stories To Earn Authoritative Links
Looking for your next great content idea? Columnist Purna Virji suggests that the story you’re looking for could be right under your nose.
- Problems With Google My Business? Use Phone Support!
Many who use Google My Business — marketers included! — aren’t aware that phone support is available. Columnist Greg Gifford provides a step-by-step guide.
- Google Says “Near Me” Searches Have Doubled This Year
Users are increasingly turning to their phones to find local businesses.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Google Photos: Now With Unlimited Storage For Your Photos & Video
- Instagram Will Give Carousel Ads A Global Push
- Google Announces Major Ads Push To Court App Developers
- Twitter Launches Auto Amplify To Simplify Creation & Purchase Of Video Clip Ads
- Google Photos, Android Pay, App Campaigns, Offline Maps & “Now on Tap” Some Of Many Google I/O 2015 Keynote Announcements
- Data Exposes Scandalously Low Adoption Of Conversion Optimization Tools
- Report: Google Had $12 Billion In Mobile Search Revenue, 75 Percent From iOS
- Why These Email Marketing Tactics Are Important For The Presidential Campaigns (And Your Email Campaigns, Too)
- Apple, Google And PayPal Jockey For Position In Mobile Payments
- Google Confirms “Buy” Button Is Coming To Search Ads
- California Milk Processors Target Hispanics With $2,000 Scholarship Contest
Search News From Around The Web:
Local & Maps
- Moz Local Dashboard Updates, Moz
- Google Local Search Issues Returning To Normal?, Search Engine Roundtable
- Oh, The Places You’ll Go! Announcing the Google Places API for iOS, Google Geo Developers Blog
Link Building
- How to Score .Gov Links for SEO, SEMrush Blog
- It’s Not Dead! Link Building in 2015, koozai.com
Searching
- SEOs Begin Finding Faults In Google Answers, Search Engine Roundtable
- Unified Search in Google Calendar and Google Drive, Google Operating System
SEO
- 13 SEO Predictions for Future Planning, ignitevisibility.com
- 6 Actionable SEO Tips, kaiserthesage.com
- Deconstructing the App Store Rankings Formula with a Little Mad Science, Moz
- Skyscraper Technique Case Study: Why Famous SEO Strategies Won’t Work For You, blog.ahrefs.com
- What is SEO (part 2), State of Digital
- Your Guide to Understanding Google’s Sitelinks Search Box, SEMrush Blog
SEM / Paid Search
Explore more on
Editorial disclosure
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the author
